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TPL Insurance announced a strategic partnership with OLX in the online used car market. AnMoU was signed between the two companies recently at the TPL Insurance Head Office in Karachi.

The partnership aims to promote insurance with the integration of an insurance premium calculator on the OLX website. Customers will be able to apply for an insurance policy and generate quotations instantly on auto insurance packages offered by TPL Insurance. Educational content will also be published on the platform to create awareness of Auto insurance and grow the market.

Present on the occasion from TPL Insurance were Muhammad Aminuddin – CEO andSyed Ather Abbas – Deputy Managing Director.From TPL Corp, Muntaqa Peracha– CCO and Arsalan Khan – Senior Manager Digital Sales and Alliances,attended the event. Representing OLX were Waheed Ibrahim – Monetization Manager and Saad Zakki – Manager Digital Sales and Partnerships.

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This venture will expand the outreach of TPL Insurance in the online used car market and automate the purchase journey.The combined expertise of the companies will help save time, reduce hassle and create a seamless purchase experience for customers.

TPL Insurance provides 24/7 assistance tocustomers through its call center andinsurtech solutions.

TPL Insurance is the first insurance company in Pakistan to sell general insurance products directly to the consumer. Since launch in 2005, the company has grown from strength-to-strength, delivering superior and hassle-free Insurance products to individual & corporate clients. TPL Insurance currently provides a complete range of innovative insurance solutions.

OLX has been operating in Pakistan since 2007 when the company’s principal; Naspers – One of the biggest technology investment group headquartered in Cape Town decided to expand its footprint in Pakistan in 2011. Since then, OLX has been pivotal in developing online marketplaces in Pakistan working in 14 diverse categories. OLX has more than 20 Million page views daily, while the App has been downloaded by 5 million users. Over 50,000 conversations take place on OLX every day, with an ad being posted every 2 seconds.A research study by Nielsen validates these facts by indicating 87% awareness and preference level of OLX, in comparison with all other tech-company operating in classifieds and shopping category of Pakistan. According to another analytic website – Similar Web, OLX is Pakistan’s No.1 web platform (in terms of Engagement and Traffic in a local domain).

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