Following the spirit of Ramzan and the company’s vision of making lives better, Xiaomi Pakistan has joined hands with Shaukat Khanum Memorial Cancer Hospital. The recently launched mobile phone company from China has pledged to donate a portion of its’ sales to SKMCH to help raise awareness and funds for the hospitals new initiative. For every mobile phone sold via, Xiaomi will automatically donate PKR 1,000 from it’s profits to SKMCH. Alternatively for every eco product purchased such as power bank, hands free, mi band etc, Xiaomi will be donating PKR 100 to SKMCH. This campaign started in Ramadan and will run till 15 days after Eid. “I strongly believe that whatever we do in life, we cannot succeed until and unless we reach out and help those who do not have any support in their lives. When we got the opportunity to collaborate with Shaukat Khanum Trust for this campaign, we jumped right in because if we can have anything to do with the difference that SKMCH makes in people’s lives, we can be proud of not only our initiative but also the empathy from our customers.”, said Mr. Ahmed Butt, Marketing Director Smartlink Technologies. In 2016, SKMCH recorded 10,203 new patient registrations and 236,351 outpatient visits, almost three times the number of registrations, and five times the number of visits in 2000. Over the last fifteen years, the Hospital has seen an increasing trend in the number of treatments provided to its patients. Many young innocent lives are being saved at Shaukat Khanum Memorial Cancer Hospital and Research Centre. Last year, Zakat contributions made it possible to treat almost 75% of poor cancer patients for free. This year SKMCH needs to raise PKR 5.5 Billion to help treat poor cancer patients. Additionally, the Shaukat Khanum Memorial Trust plans to open a research center which will be based in Karachi. Reuters