Google today released its first YouTube Ads Leader board for Pakistan in the platform’s first full year of operation after returning to the country in 2016. This list represents the top 10 ads and branded content people chose to watch on YouTube through a combination of popularity and promotion. Brand Title Media / Creative Agency 1. Coca-Cola Sahir Ali Bagga & Aima Baig, Baazi, Coke Studio Season 10, Episode 3 (7:26) Starcom / Digitz 2. Surf Excel Surf Excel Ramazan 2017 | #NekiEkIbadat (2:20) Mindshare / Mullen & Lowe 3. Sunsilk Sunsilk Wedding Diaries (1:05) Mindshare / JWT 4. Paddle Pop The New Adventures of Paddle Pop Full Movie (45:43) Mindshare 5. Cornetto Yeh Kya hua by Komal Rizvi #CornettoPopRock2 (3.58) Mindshare / Body Beat Pakistan 6. Telenor Telenor 4G – Jo Har Pakistani Chahay (1:00) OMD / Ogilvy 7. Lifebuoy Dr. Lifebuoy vs Jaraseem Full Song (1:03) Mindshare / Mullen & Lowe 8. Sprite Mirchi Ko Sprite Kar – TVC (0:55) Starcom / Ogilvy 9. djuice Oye Kuch Kar Guzar: Episode 1 – The Journey Begins (9:46) OMD / Adcom 10. Pepsi Launch Song | #PepsiBattleOfTheBands (2:30) Mindshare / Saatchi Trends from the annual leaderboard: Ads and branded content that entertain and take their time. Long-form ads dominate the list, with all ten running well beyond the traditional 30 second TV spot. The ads on the list are all videos that viewers in Pakistan chose to watch, so holding an audience’s attention for an extended period, in Paddle Pop’s or djuice’s cases is quite a feat. The beauty of YouTube’s flexible ads is that it allows brands to focus telling compelling stories running however long (or short) the story requires. Must Read: Tony Chen, CEO Of OPPO, Announces Partnership With Qualcomm………. Lights, camera, music! People in Pakistan love their music, and brands like Coke, Cornetto Lifebuoy and Pepsi have realised that and incorporated catchy tunes into their ads. But music is only impactful if it can be heard—the good news is that 95% of ads on YouTube are played with the sound on. Seizing aspirational and seasonal moments. Ramadan (Surf Excel), important life events (Sunsilk) and staying positive are also themes that cut across ads that got the most engagement from the YouTube viewing public. Globally, 1.5 billion people log into YouTube every single month, and users spend over an hour each day watching YouTube on their mobile screens. These winning ads and branded content are a reminder of the amazing creativity alive today in the Pakistani ads industry. While sometimes digital can seem to be all about technology, digital video ads and branded content on YouTube frees up brands and agencies to spend more time doing what they do best — getting creative and communicating brand values that resonate with consumers.
Cheetay Collaborating with Pepsi as an Official Partner
Cheetay.pk has established a concrete base in the domain of logistics and delivery in Lahore and is actively venturing into multiple business categories. Given our meteoric rise in the tech industry in Pakistan we have managed to acquire a large customer base and substantial goodwill. Having secured $1.1 million in Series A-1 funding we are expanding our business operations by launching diverse business categories to ensure we are the go to e-Commerce platform in Pakistan. Being on track to branch out into multiple categories our next aim is to collaborate and partner with multinational companies to establish a brand that ensures trust, quality and reliability. Cheetay.pk has collaborated with Pepsi as its official beverage partner. Since Pepsi has entered the domain of digital retail and is now actively promoting sales through digital stores they chose to partner with us because of the market share we have acquired in Lahore and are a major player in the e-Commerce industry. Must Read: NATIONAL INCUBATION CENTER LAHORE INAUGURATED AT LUMS According to Ahmed Khan, CEO of Cheetay.pk, “Venturing into multiple categories has always been our business development approach and goal, similarly reaching out and affiliating with trusted multinational brands to create brand equity, recognition and awareness is what we intend to do now. By associating and joining forces with trusted names these corporate partnerships will not only help in creating a positive image but will translate into additional customers and will pave the way for greater opportunities”. Market penetration and focusing on establishing brand identity and recognition is our current priority. According to Zeeshan Ali, Marketing Manager of Cheetay.pk, “Partnering with imminent brands opens countless avenues in terms of creating brand awareness, recognition and recall. Therefore, this alliance will enable us to make ample deals offering discounted and free beverages with not only regular orders but with specific cheetay.pk deals i.eSasti deals, Hunger Deals, Super Deals, etc. For the company to grow, steps that provide mass reach and recognition are vital” The company since its creation has witnessed rapid expansion in terms of surging daily orders, increased logistics/delivery capacity and having launched new sub-categories. Apart from adding technology and building our logistics base the plan is to focus on unconventional marketing techniques to create a distinct brand image which sets us apart and makes us a dominant force in the industry.
