Daraz, the leading online marketplace in the country, has launched express delivery in order to enhance customer experience. With the new premium service, customers in 19 cities will be able to receive their orders within 24 hours. Furthermore, customers in Karachi will have the option to avail same-day delivery. In 2020, a key strategic priority for Daraz is to optimise delivery lead times by leveraging the robust logistics infrastructure that the company established in 2019. At the core of this infrastructure stands Daraz Express (DEX), a digitised logistics company specifically designed for ecommerce operations which employs 1,800 DEX Heroes (delivery agents) who fulfill 63% of the company’s orders. Through further optimisation of DEX routes, the platform is confident that express deliveries will be scaled over the year and has already taken the first step towards that goal. Must Read: TECNO Record-breaking Sale in 2019 The one-day delivery service has been launched in 19 cities including Karachi, Lahore, Islamabad, Hyderabad, Gujranwala, Sialkot, Faisalabad and Peshawar. It is also being offered on DFresh, a service through which customers in Karachi, Lahore and Islamabad can have fresh fruits and vegetables delivered to their doorstep. The option for same day delivery is currently available to customers in Karachi provided orders are placed before 4 pm. Plans for expansion into other cities are underway and should be launched in the coming months. Daraz operates three warehouses in Karachi, Lahore and Islamabad which together cover a space of 200,000 square feet and carry the platform’s top selling products. Same day delivery is available on these products which include authentic goods from leading local and international FMCG brands including P&G, Unilever, Nestle, Reckitt Benckiser, Tapal and Shan Foods. The service is also available on popular products from popular electronics and fashion brands such as Samsung and Daraz Select. Whether they are paying digitally or with cash on delivery, customers can select the express delivery option at the time of check out. At Daraz, customer experience is paramount. In the outgoing year the platform focused on building a strong logistics network and, by harnessing it this year, Daraz hopes to ensure a convenient shopping experience for its growing customer base.
Daraz gathers leading industry players for Black Friday 2017
Daraz officially announced its Black Friday 2017 sale, offering discounts up to 86%. Co-Sponsored by Xiaomi, L’Oreal Paris, Unilever, Tarzz and Nestle, Daraz Black Friday is expected to be the biggest event of the year, going live on the 20th of November and running through a week of heavily discounted deals; flash sales and special offers. Each day of the 7-day mega sale event will see new categories unlock. Daraz reveals that the big deal event that it pioneered in 2015 and bested in 2016 is going to get significantly bigger this year. Bjarke Mikkelsen, CEO Daraz, said, “We are proud to unveil our plans for this flagship sale event. In scale and magnitude, this is going to be huge. Black Friday isn’t just a sale; it’s an event, an experience. We’re working days and nights to ensure customer expectations are met and exceeded.” Event structure and special offers The Black Friday sale this year is a week-long event starting November 20. November 20 to November 23, a new category will be unlocked every day; post November 24, everything will be on sale. Daraz has also partnered with banks and payment gateways that are offering additional discounts to their customers. This year’s Black Friday event is also accompanied by an additional QR Code discount, that shoppers may scan in order to redeem an additional Rs. 500 discount on the Daraz app once the sale commences. The code has been sighted on flyers and billboards nationwide, generating palpable excitement three weeks ahead of the sale. Other special offers include free Careem and Pizza Hut vouchers with every Black Friday order. Daraz is keeping a closed lid on the precise mechanics of its Black Friday deals for now, but rest assured it will be the biggest retail event Pakistanis have seen to date. To stay abreast with the latest news on the sale, sign up for the Daraz newsletter and download the Daraz app.
