PepsiCo and the MCR Group celebrating their 25 years partnership. Senior leadership from both the entities was present at the event, where a 5 year extension in the partnership was also announced. MCR Group is the master franchise operator for Pizza Hut, Burger King and TGIF restaurants in Pakistan. “I congratulate the PepsiCo Pakistan family and the MCR Group on this landmark occasion”, said PepsiCoCEO for the Asia, Middle East and North Africa sector, Mr. Mike Spanos. Must Read: VENTUREDIVE BOLSTERS TEAM WITH TOP INDUSTRY TALENT While commenting on the extended partnership, Furqan Ahmed Syed, VP and GM for PepsiCo Pakistan said that this silver jubilee is a celebration of the achievements made thus far, and presents us with tremendous opportunities for the future also. “We are pleased to extend our long association with PepsiCo. We, and our customers,greatly enjoyed this partnership”, said Mr. Aqueel Hassan, Chairman and CEO, MCR Group.
Daraz gathers leading industry players for Black Friday 2017
Daraz officially announced its Black Friday 2017 sale, offering discounts up to 86%. Co-Sponsored by Xiaomi, L’Oreal Paris, Unilever, Tarzz and Nestle, Daraz Black Friday is expected to be the biggest event of the year, going live on the 20th of November and running through a week of heavily discounted deals; flash sales and special offers. Each day of the 7-day mega sale event will see new categories unlock. Daraz reveals that the big deal event that it pioneered in 2015 and bested in 2016 is going to get significantly bigger this year. Bjarke Mikkelsen, CEO Daraz, said, “We are proud to unveil our plans for this flagship sale event. In scale and magnitude, this is going to be huge. Black Friday isn’t just a sale; it’s an event, an experience. We’re working days and nights to ensure customer expectations are met and exceeded.” Event structure and special offers The Black Friday sale this year is a week-long event starting November 20. November 20 to November 23, a new category will be unlocked every day; post November 24, everything will be on sale. Daraz has also partnered with banks and payment gateways that are offering additional discounts to their customers. This year’s Black Friday event is also accompanied by an additional QR Code discount, that shoppers may scan in order to redeem an additional Rs. 500 discount on the Daraz app once the sale commences. The code has been sighted on flyers and billboards nationwide, generating palpable excitement three weeks ahead of the sale. Other special offers include free Careem and Pizza Hut vouchers with every Black Friday order. Daraz is keeping a closed lid on the precise mechanics of its Black Friday deals for now, but rest assured it will be the biggest retail event Pakistanis have seen to date. To stay abreast with the latest news on the sale, sign up for the Daraz newsletter and download the Daraz app.
