TCL, Pakistan’s No. 1 TV brand, announced that they have again signed up to become Peshawar Zalmi partners for the Pakistan Super League (PSL) season 2020. TCL has been providing customers in Pakistan with advanced and innovative technology products aimed at creating an immersive user experience in the comfort of their homes and are now setting their sights on supporting sporting initiatives in Pakistan. Peshawar Zalmi, one of the most successful franchises in the Pakistan Super League, that’s why is a pioneer in the efforts to develop the youth of the nation by providing them with opportunities to showcase their talents and flair and by collaborating with them TCL is also adding to their vision of empowering the spirit of sports and youth. Must Read: Infinix Pop-up camera phones are no more myths Speaking about the renewal of the contract, Sunny Yang, GM TCL Pakistan stated that, “We are very excited to continue our partnership with Peshawar Zalmi for this year again. As a brand focused on the promotion of sports all around the world, we are keen to join hands with one of the leading PSL franchises for the promotion of cricket in Pakistan.” Majid Niazi, Marketing Manager TCL added, “Our collaboration with Peshawar Zalmi has been a very positive experience for our brand and a fantastic opportunity to explore sports marketing, so that, we are now extending our relationship to a much larger scale this year. As PSL 2020 is happening in Pakistan we are very excited about all the opportunities this will provide to both our brands to connect with all Pakistanis. Also, we will look to take this partnership beyond just the PSL and into the promotion of other sports similar to how we supported the Gilgit Baltistan Girl’s Football League last year as well.” Javed Afridi, Chairman Peshawar Zalmi in his statement said that “We are delighted to have TCL once again as our partner and as result, we would look forward to taking this partnership to great new heights. Our aim has always been to provide our sponsors with the best mileage for their brand and create a prominent position for them on all fronts.” To conclude TCL is one of the leading players in the Global Consumer Electronics industry with a global presence in over 150 countries. TCL has emerged as one of the Top 2 Leading LED TV Brands in Pakistan in 2019 with a particular focus on High-End 4K UHD and HD TVs, in which it already has a significant market share.’
PTCL declared as the fastest growing brand in Pakistan
PTCL is declared as the fastest growing brand in Pakistan with a brand value of USD 119 million (More than 12.5 billion Rupees). This was announced by Brand Finance at a ceremony held in Barcelona during the Mobile World Congress 2018. A trophy to mark this occasion was presented to Dr. Daniel Ritz, President & CEO, PTCL by David Haigh, CEO, Brand Finance. Hateem Dowidar, CEO of Etisalat Group, Adnan Shahid, Chief Commercial Officer, PTCL, Syed Shahzad Shah, EVP, Marketing & Communications, PTCL, along with other key management of Brand Finance and PTCL, were also present on the occasion. Brand Finance is the world’s leading independent brand valuation and strategy consultancy, headquartered in London. In 2017, Brand Finance measured the Etisalat brands portfolio where PTCL’s brand value stood at USD 86 million. With a 37.5% increase in value in the span of just one year, the PTCL brand has become the fastest growing brand in Pakistan. It has also become the second telecom brand in Pakistan to be valued over $100M, improving its ranking by 21 points to be placed at 214 in Brand Finance’s Telecoms 300 2018 league table. The tremendous growth of PTCL brand equity is a result of the extensive brand building efforts that the company has pursued aggressively last year that included sponsorship of the national Pakistan Cricket Team, Hockey team and actively participating in the Pakistan Super League with Islamabad United cricket team and being the official telecom partner of FC Barcelona in 2017 in Pakistan. In addition, better business performance and constant focus on giving back to the community through various corporate social responsibility initiatives, e.g. nationwide record breaking blood donation drive, free medical camps, etc. also supported brand building efforts. Must Read: Microsoft And HEC Organize ‘Academic Day’ At Sukkur IBA University Commenting on PTCL’s award, Brand Finance, CEO, David Haigh said, “Of the Pakistani telecoms brands valued within our Brand Finance Telecoms 300 2018 report, Pakistan Telecommunication Company Limited (PTCL) is undergoing the fastest change in brand value, at 37.5%. This is a testament to the ambitious network transformation project which has resulted in several fully transformed exchanges, giving PTCL customers speeds of up to 100 Mbps. As the largest fixed network operator, PTCL is evolving through the current market challenges by investing heavily in upgrading its high speed internet and telephone service offerings; proving its commitment to building a digital and connected Pakistan. High profile sporting sponsorships of the national cricket team in T20 and Islamabad United team in Pakistan Super League (PSL), as well as last month’s PTCL Hockey Cup 2018 have also contributed to the solid growth in PTCL’s overall brand value.” Dr. Daniel Ritz, President & CEO, PTCL on the occasion said, “It gives me immense pride that PTCL has been declared as the fastest growing brand in Pakistan. The results shared by Brand Finance are a testimony to the fact that our strategy is bearing fruit. It reaffirms our belief that our brand is connecting with the hearts and minds of people in Pakistan. We will continue to serve Pakistan and its people with our brand, products and services in the best possible manner.” Every year, leading valuation and strategy consultancy Brand Finance values the world’s biggest brands. The 300 most valuable telecoms operator brands in the world are included in the Brand Finance Telecoms 300 league table and the 10 most valuable telecoms infrastructure brands are listed in the Brand Finance Telecoms Infrastructure 10 ranking.
Royal Palm Country & Golf Club recently Hosted Live-screening of PSL 2018
Royal Palm Country & Golf Club recently Hosted Live-screening of PSL 2018. Gree& EcoStar being the title sponsors of Lahore Qalandar team in PSL Season 3 organized an event at the Royal Palm Golf & Country Club in Lahore, for live-screening of the first cricket match, played by the ‘Lahore Qalandars’ team, participating in the Pakistan Super League (PSL 2018). This exciting event took place recently and was attended by many media personalities and the management team of DWP Group and other dignitaries and guests. Must Read: Built For The Way We Communicate Today: Samsung Galaxy S9 And S9+ Gree and EcoStar team enjoyed the match with colleagues and showed full support to their team. Enthusiasm and spirit of supporting their team was just beyond excitement. On this occasion DWP Group CEO, Farooq Naseem and Federal Minister Pervaiz Malik also participated. The brands has recently became the main sponsor of ‘Lahore Qalandars’ – one of the best teams competing in Pakistan Super League (PSL) Season 2018.The Lahore Qalandars team is led by legendary New Zealand Cricketer Brendon McCullum and consists of many other famous players. Gree and EcoStar’s support is extremely valuable in promoting cricket in Pakistan with enthusiastic participation of international players. DWP group will continue to support many kinds of sports in the country and provide a healthy entertainment experience for the large number Pakistani consumers and give families the opportunity to enjoy matches at home or at the stadium.