TCL Pakistan, the leading TV brand, recently announced its ‘Bolti Band Offer’ in partnership with McDonald’s Pakistan to mark the beginning of the year on a positive note. The campaign has started from today i.e., 1st Jan 2021 till 31st Jan 2021. The campaign went live with a fun and exciting DVC starring Ali Rehman and Gohar Rasheed announcing the Bolti Band offer. To view the DVC, visit the following link: https://bit.ly/38OU868 During the campaign’s duration, TCL will be giving away 30 QLED TVs to lucky winners on the purchase of any McDonald’s share bag, which will be announced via weekly lucky draws. Majid Khan Niazi – Head of Marketing TCL said, “Building on the success of our previous partnerships with McDonald’s, we are excited to announce Bolti Band Offer for our customers. This offer will allow the users to win free QLED TVs and experience a true cinema-like viewing experience in the comfort of their home while enjoying their McDonald’s meal. “ Raza Ali, – Marketing Director McDonald’s said, “After the hugely successful partnership with TCL over the previous PSL season, we bring the Bolti Band offer for the consumers to enjoy quality food and win QLED TVs. Together with TCL, we aim to welcome the new year with a positive note”. Must Read: Government payments made simple by Easypaisa TCL is among the pioneers of the Global Consumer Electronics industry with a global presence in over 150 countries. TCL has emerged as one of the top players with a particular focus on High End 4K UHD and Big Size TVs, in which it has a significant market share. McDonald’s is one of the largest food chains in the world. Since 1998, when they launched in Pakistan, they have been setting new standards of food quality for the industry, and today they are one of the most trusted food brands, both in terms of taste and safety. They have truly redefined the food space in Pakistan. The campaign is open to all. To participate: · Purchase a McDonald’s Share Bag. A coupon will be given with every share bag. · Details of the coupon have to be entered in McDonald’s mobile app. Link: https//bit.ly/2M39cW7 · Click on the TCL banner on the homepage of the app and enter details of the coupon to qualify for the lucky draw. · Winners will be announced on McDonald’s and TCL social media pages. · The lucky draw will be held weekly to select QLED TV winners.
Breaking the fourth wall: Daraz revolutionises TV advertising
Daraz, the leading online marketplace in Pakistan, has launched two interactive TV advertisements featuring A-list celebrities, Ali Rehman and Suboor Aly. The ads follow innovative formats that break the fourth wall and effectively engage customers by including direct calls-to-action. A two-way communication channel opens up in one of the ads when Ali Rehman asks the viewers to help him guess a code. He directs them to log onto the Daraz app, click on his icon on the home screen and try to guess the code which in turn serves as a voucher code. The second ad is similar. Suboor Aly is shown playing Flying Daz – a game on the Daraz app – and directs viewers to log onto the app to play the game, informing them that the points they win will be credited into their Daraz Wallets as cash. Must Read: Pakistan Boosts Regional Digital Customer Experience Market to USD 800 Million This is not the first time Daraz has run interactive ads. In June, during the platform’s flagship Mobile Week sale, an ad featuring Hania Amir was rolled out to promote the Shake Shake feature, through which customers can shake their phones to win vouchers. Hania directed viewers to log onto the Daraz app and shake their handsets. For the duration of the ad campaign, Daraz hosted all-day shake sessions on the app and witnessed a 40% increase in voucher redemption rates. The smooth execution of these ad formats is a task that cannot be accomplished in isolation. The integration of back-end technology that Daraz has access to, the app’s user interface and efficient media planning need to be synchronised in order for the platform to witness encouraging trends in conversion and voucher redemption rates. “Our access to new-age technology allows us to explore innovative methods of engaging our customer base. The seamless execution of creative ads is crucial as they serve as gateways for effective communication with our customers,” Saman Javed, Head of Marketing Communications, said. Daraz has access to the best-in-class technology and is willing to explore the possibilities for innovation in order to provide customers with an engaging experience. The platform has effectively infused the shopping experience on the app with entertainment through features such as Shake Shake and in-app gamification and, through creative ad formats, the platform is able to encourage customers and viewers to interact frequently with the app.