Yasser Bashir has worked in tech and software development for over twenty five years. He holds a Masters degree in Management Science and Engineering from Stanford University. “I am excited to be partnering with Cheetay Logistics and joining the Executive Committee of the Board,” said Bashir. “I look forward to coupling Arbisoft’s expertise in designing sophisticated and complicated optimization algorithms and consumer software with Cheetay’s capabilities. Through our collaboration, we hope to launch the next generation of logistics companies in Pakistan.” Arbisoft was founded in 2007. It is a cutting-edge technology firm that specializes in creating web applications, mobile apps, and data mining techniques to offer customized digital solutions to its multinational client roster. Must Read: ACCA and KTBA Sign MOU to strengthen professional tax practice “It is a privilege to receive interest from one of the premier software houses in Pakistan,” said Majid Khan, CEO of Cheetay. “We are very excited to welcome Yasser Bashir to the Executive Committee of the Board and I look forward to benefiting from his guidance and working together.” Cheetay is Pakistan’s largest and fastest growing tech-enabled, last mile logistics company that recently raised $7.8 million in a Series A round. It operates in the NOW-Commerce space with primary focus on delivering food, household essentials, parcels and pharmaceuticals. Cheetay’s vision is to lead Pakistan’s tech revolution by developing and harnessing local talent while improving the lives of countless Pakistanis by creating employment opportunities in the country. The company currently operates in Lahore, Karachi, Islamabad and Rawalpindi. Cheetay was recently awarded three of the most prestigious awards at the P@sha ICT Awards 2019 for the Best Startup, Best Logistics Supply Chain and Best Digital Marketing & Advertising.
Cheetay celebrates 2 years of providing services with easy and convenient payment solutions
Cheetay Logistics (Pvt.) Ltd. has reached a momentous milestone as the company celebrates 2 years of providing immaculate logistics services with pragmatic payment solutions to the masses. Starting off with food delivery, the company has expanded and diversified its business operations by making a foray into other realms of e-Commerce. Cheetay.pk recently launched a new business category called “The Cheetay Tiffin” which provides instant home cooked meals to anyone at home or at work who needs the goodness of a home cooked meal. They launched a new vertical called “Cheetay Healthcare” which provides the masses with OTC medication (over the counter) which can be attained without a doctor’s prescription, on an instant basis from their website. Having recently launched Cheetay Healthcare they are on their way to launching Cheetay Books to make sure people get access to a vast array of books, academic books and stationary items that people need urgently. They recognise the need for instant gratification, not only for food delivery but a host of other products and household items as well. Identifying the interminable need for instant logistics services, they have spearheaded into business categories that focus on convenience. Must Read: PTCL Inks Agreement With Netflix To Provide Online Subscription Video On Demand To Its Subscribers Ahmed Khan, CEO of cheetay.pk reflected on the 2nd anniversary by saying “We have come a long way from where we started off but this is just the beginning for us. We are aiming to be the biggest e-commerce player in the country by capitalising on the underlying logistics platform which can serve many different business verticals. The idea is to tag on one vertical after another, not strictly the way Amazon does it, but in a more curated way. Each vertical will have a customised offering where the underlying logistics platform will serve as the basis for delivery. We want to build in analytics and payments in the ecosystem so that we’re a one-stop-shop that provides all services” Cheetay has managed to expand and grow on an exponential scale by creating departments, spans of management and bringing on-board Senior Managers and Category Managers, Content Writers and Marketing Executives in their repertoire of professionals from LUMS and Lahore School of Economics to bolster their expanding operations. Being a company on the trajectory of growth and expansion, cheetay.pk has experienced an overwhelming response to their service. They have restructured their logistics and delivery spread by building a strong team of efficient riders by increasing their fleet of motorbikes, riders, and branded vehicles for instant delivery of orders. “As we grow it is imperative for us to focus on making immaculate standard operating procedures to streamline our customer services and operations. Growth brings with it an array of challenges that need to be dealt with with standard day to day operations as you venture into new business verticals and categories. We are ensuring every facet of the organisation is aligned in a holistic manner so that the customer service centre, the riders and the customers are all connected seamlessly” stated Saud Rashid, Operations Manager. Achievements and Milestones The company has a slew of achievements under its belt since its inception: Secured $1.1 million in series A-1 round funding. Hit over 100,000 likes on Facebook. Launched both our iOS and Android mobile apps. Upgraded and rebranded our website. Teamed up with PepsiCo as our Official Beverages Partner. Partnered with Foodies Family, a noted Facebook group for food aficionados. Have more than 300 restaurants on board. Ventured into a separate business vertical called, Cheetay Healthcare. Introduced a sub-category called, The Cheetay Tiffin. According to Ahmed Khan “I’ve been in the e-Commerce business since 2012 and launched the biggest e-Commerce brand in the country (Daraz.pk, Kaymu.pk, etc). What I have learned from my experience is that if you are averse to change, technology is not for you. Paying attention to the underlying needs of the marketplace is our mantra while providing a quality service. We have strictly adhered to our core values and founding beliefs which is why cheetay.pk has become a viable company that has grown immensely despite industry behemoths like Foodpanda being omnipresent. I just want to thank the throngs of valuable customers, strategic partners and the massive list of vendors who have helped shape the company into what it is.”
Cheetay.pk Introduces a New and Improved Website
Cheetay.pk has proved to be an undeniable force in the logistics industry in Lahore since the past two years. They have been providing the masses with not only the food of their choice from over 300 restaurants but now also provide a vast assortment of OTC medicines since launching a new business category called Cheetay Healthcare. Having conquered the world of food delivery and logistics with a multitude of restaurants on their platform they recently introduced The Cheetay Tiffin which again provides home cooked healthy meals to anyone in need. Moreover, they are gearing up to launch another vertical called Cheetah Books. Being a multi category e-Commerce platform, they have upgraded their website interface by incorporating ample options to browse seamlessly through every page and the new categories that have been launched. The new website is visually resplendent and provides a user-friendly experience with improved navigation and functionality which allows the customers to see and navigate through the website and its multi category pages. Must Read: Yousuf Dewan Companies Unveils The Much-Awaited Daehan SHEHZORE Pickup “The basic premise to change the interface was to rebrand the website by incorporating visuals and colours which not only create an alluring brand image but an e-Commerce experience that resonates with the user. We wanted the website to have a vibrant and opulently rich colour palette by focusing on the new colours of our brand. Moreover, for us it was imperative to have a crisp, clean and uncluttered design which focuses and propels the audience to use our service” stated Wasia Suhail Bashir, Product & Brand Manager at cheetay.pk. Adapting and evolving as the market grows is their motto as their main purpose is to stay relevant, relatable and offer a platform that provides convenience and that it easy to use. “We are constantly working to ensure we bring something new to the table. For us being eclectic, contemporary and having a nonchalant image is important. The idea is to have a website that is vibrant, easy to use and has features that provides a feast for the senses. Visuals that strike a chord with audience are imperative. The colour palette, theme and display of every minor detail matters and that is why we have upgraded our website to ensure we keep up with the changing market trends and customer preferences” stated Ahmed Khan, CEO of Cheetay.pk.
Cheetay collaborates with Foodies Family
Cheetay is well on its way to becoming a galvanising force in not only the tech industry but the culinary world of Lahore as well. Continuing on a trajectory of growth and expansion in terms of acquiring more restaurants, Cheetay has become a multi category e-Commerce platform that offers not just food delivery but is set out to venture into separate business verticals such as Cheetay Healthcare, Cheetay Books, etc. The Cheetay Tiffin is another sub-category that was recently launched to provide fresh and healthy homemade food for those who do not have access or the means to eat a proper meal either at work or at home. Having recently secured $1.1 million in Series A funding, we are on a mission to make our name synonymous with e-Commerce by being an ubiquitous platform that delivers everything and anything the customer desires. Must Read: 2017’S Most Popular YouTube Ads In Pakistan In our goal to increase customer base we have collaborated with “Foodies Family”, a noted food forum on Facebook which has over 29,500 followers/subscribers. This is a virtual forum where ardent food lovers and aficionados gather to talk, share and discuss food, new restaurants, recipes and what’s new in the culinary world. The aim here is to actively penetrate the market while simultaneously creating brand identity by following a pragmatic product positioning strategy which ensures market presence. Food forums on social media have surged in popularity and have proven to be powerful tools which easily mould thoughts, perceptions and opinions about not only restaurants but all business ventures related to food. Teaming up with them is the best way to cater to the growing market and which gives access to an additional medium of acquiring new customers. Our partnership will enable us to offer numerous deals, offers, discounts and become their official delivery partner. We are offering exclusive deals to the members of the Foodies Family group which includes: · Discount offers on regular orders. (Unique Code to be provided by cheetay.pk) · Contest offers in the form of deals, free meals, discounts, promo codes etc. · Flat PKR 100 charges any delivery for Foodies Family members. · Discounts on weekly meal plans of The Cheetay Tiffin. According to Zeeshan Ali, Marketing Manager of Cheetay.pk “This is the tip of the iceberg because we’re just getting started. Our plan is to increase brand visibility on imminent platforms (Billboards, TV, Radio, etc.) by exploring broader avenues of marketing and actively advertising in print media with special focus on digital marketing”. Cheetay.pk believes in creating a lasting brand image which is synonymous with reliability and prompt delivery. Apart from adding technology and building our logistics base the plan is to focus on unconventional marketing techniques to create a distinct brand image which sets us apart and makes us a dominant force in the industry.
Cheetay.pk on a Trajectory of Growth and Expansion
Cheetay.pk is becoming a major player in the domain of technology and e-commerce. Having secured $1.1 million in Series A-1 funding, they are now focusing on rapid expansion by spearheading into alternate business verticals. Venturing into food delivery was the first step. Their focus is to innovate and revolutionise order placement, and offer a comprehensive e-commerce experience which is tech-savvy and superior. Cheetay.pk is an e-commerce platform that offers prompt logistics services by integrating pragmatic payment solutions to ensure that transactions and delivery is facilitated without any inconvenience. According to Ahmed Khan, CEO of Cheetay.pk, “growth is the final frontier for any start-up. Bringing on-board new talent, grooming them and sharpening their abilities by establishing hierarchical chains and formalising departments is our current objective. We are also constructing a state of the art office space and incorporating technology to facilitate all business operations so that we become the go to e-commerce platform people ask for”. Having started in October 2015, Cheetay.pk has grown exponentially in the past two years. Starting with an in-house fleet of 15 riders, the number has grown to 85. The company now has a dedicated fleet of over 45 motor bikes, along with some eclectic vehicles (vintage VW, rickshaws) for marketing purposes.Having successfully attained their prime target to penetrate the market and establish a brand name, Cheetay.pk has now shifted their focus to expanding their team with talented individuals. As their resources grow, Ahmed Khan is concentrating on creating spans of management and hierarchical chains which can manage and train employees to their maximum potential. To that end, Cheetay.pk has most recently brought on board top tier managers to facilitate one of their primary target areas of innovating technology to harness the ease of e-commerce. Cheetay.pk has beefed up its management layer with the recruitment of Osman Chaudhry (Former Director – Goldman Sachs) as CTO, Moeez Karim (Former Business Unit Manager – Packages) as COO and Zeeshan Ali (Former Head of Marketing – PakWheels) as Head of Marketing. Subsequently, they have brought on board Category Managers, Content Writers and Marketing Executives in their repertoire of professionals from LUMS and Lahore School of Economics to bolster their expanding operations. According to Maysun Zeb, HR Manager, “our targets are set and in order to grow and achieve the desired results, we are on track to establishing teams whereby each department can function and work in unison to achieve the set goals. Hiring the right people, who fit the organisation culture and mind-set is imperative and essential.” Read Full Story: CHEETAY SPRINTING THROUGH THE CROWD TO MAKE A DIFFERENCE To keep up with space demands for their rapidly growing team, Cheetay.pk has constructed a new start of the art office space with an open floor plan to promote a collegial atmosphere and a flat communication structure. Their next plan of action is to venture into new business categories and domains that stretch their core business capabilities. Having launched The Cheetay Tiffin, their attention is now on exploring other potential areas of e-commerce e.g. books (following the Amazon model), and Health Care/Pharma (OTC and Supplements) all over Lahore. Cheetay.pk are on an ambitious trajectory of expansion by taking on business verticals that have colossal potential in terms of demand and an untapped market. The scope of e-commerce in Pakistan and major metropolitan cities is immense. As stated by COO, Moeez Karim, “our plan is to build upon the established logistics base we have meticulously worked on. Having a delivery service in place means we can collaborate, partner, expand and step into numerous fields of service which supplement our existing business model”.
