To showcase its strengthening digital distribution capabilities, country’s leading cellular services provider, Telenor Pakistan, organized Digital Distribution Summit 2019 at its Islamabad headquarters 345. The event aimed to highlight and explore synergies between digital distribution and the GSM retail ecosystem, charting a common roadmap between Telenor Pakistan and its partners for the future of digital distribution in the country. The event was attended by Facebook, Easypaisa, OneLoad, Telenor Digital & Telenor Pakistan Management. Bringing APIs to Life. The summit featured the role of Telenor Pakistan and its strategic partners that are enabling new digital customer touch points. In the recent past, Telenor Pakistan in collaboration with Google, become the first telecom operator to bring the ability for prepaid Android users to manage their mobile data usage and purchase plans directly from their phone setting. This convenience offers a personalized experience and provides customers with an optimal solution based on their needs. Telenor Pakistan also introduced another flagship product from Facebook called Operator Store, which is a dedicated space for the operator within Facebook similar to MDP. Must Read: Zong 4G celebrates diversity and inclusion at cultural day The event discussed the significance of personalization and how Millom, a product of Telenor Digital is tackling the shift from physical to digital in Telenor Pakistan’s distribution mix. The Millom platform comes with a set of features to help solve the most common problems faced by telcos when enabling customer self-service in digital channels. The feature set include Product Display Manager, Offer Management, Notification Management, Consent & Privacy Management, Prediction Engine and Analytics. “Telenor Pakistan continues to strengthen its digital distribution capabilities by bringing global first solutions to its customers. Our sole aim is to work with partners and deliver smarter solutions and conveniences to our customer base” said Sardar Mohammad Abubakr, Chief Digital & Strategy Officer, Telenor Pakistan. “Through such strategic collaborations, we are enabling our partners to access and understand their customers through us and explore new avenues of growth” Telenor Pakistan has been an active protagonist in the development of digital ecosystem in the country and leveraging technology to empower customers. Through its increased focus on digital distribution channels and creating new customer touchpoints through partnerships, it aims to continue creating ease for customers and actively meeting their evolving needs.
Huawei Technologies Hosting Pakistan Mobile Congress 2018
Huawei Technologies Pakistan is going to host Huawei Mobile Pakistan Congress 2018 from 16th to 20th April, 2018 at Marriott Hotel,Islamabad. At the Mobile World Congress 2018 (MWC) in Barcelona March,Huawei Outlines a Vision for 5G By Unveiling Latest Solutions and shared its vision for a collaborative ecosystem that can stimulate innovation and the development of 5G, All-Cloud network, video, and IoT technologies. Huawei received 8 major awards from GSMA during the at the 2018 Mobile World Congress (MWC). Among them was the Outstanding Contribution to the Mobile Industry Award, which recognises Huawei for decades of advocating new technology, building out the digital ecosystem, and social responsibility. Following the Mobile World Congress 2018 in Barcelona,by the requirments of the operators and other industry partners in Pakistan,Huawei is going to host this Huawei Mobile Pakistan Congress in Pakistan with the aim of “Enabling Future Together”. Must Read: Telenor Pakistan Wins ‘Best In Telecommunication In Pakistan’ And ‘Best In PR’awards At 8thPAS Awards The Huawei Mobile Pakistan Congress will focus on the 5G technologies, 5G Wireless, 5G Energy, 5G Bearer Network, Intent-Driven Network, 5G Core Network.There will be total 17 booths in the exhibition hall which will present some the most advanced ICT solutions the first time ever in Pakistan. Besides the 5G technologies,the congress will also demonstrate the VoLTE, Next Generation Home Broadband, Intelligent Video Surveillance, Next-Generation Digital Campus and many other advanced ICT solutions. It is expected that PTCL, Ufone, Jazz, Telenor, CMPak and other operators will attend this congress,industry partners and government officers are also expected to participate in this event. Huawei is a leading global ICT solutions provider with the revenue of 92.5B USD in 2017 and ranked 83rd on the Fortune Global 500 list.It is the largest telecommunications equipment manufacturer and the third largest smart phone manufacturer in the world.
Telenor ‘iChamp2’ – successfully delivers digital awareness training to schools across Pakistan
Telenor Pakistan launched the latest installment of its flagship program ‘iChamp’,dubbed as ‘iChamp-2’ to leverage internet as an effective learning tool for school children, besides training them on staying safe in the virtual space all the while.The latest installment saw an unprecedented upswing in scale and scope of the program. It will be broadcast on leading electronic channels for widespread awareness. Telenor Pakistan first launched the iChamp program back in 2014 to deliver on its long term pledge to foster a more connected generation. It aimsto equip Pakistani students with basic knowledge of mobile and data technology to help them advance and educate themselves for better future prospects. In the 2nd iteration of the program which ran in 2017, Telenor collaborated with Free Basics by Facebook, to provide students free access to an online information portal featuring 17 educational websites through Telenor 4G dataconnection. In addition, the program trains children on staying safe against instances of cyber bullying, online abuse and harassment through internet. Must Read: SimPaisa Raises Rs. 25 Million In Seed Financing From Sarmayacar The iChamp2 program has trained over630,000 students across 1800 schoolsnationwide, teaching and training them on how they can make effective use of mobile technology to advance their learning skills. It covered schools from Gilgitto Karachi. Over 80 percent of the participating schools were government- run schools that usually lack access to the latest modes of technology.The iChamp-2 competitions will be broadcast on GEO Entertainment and PTV Home for widespread awareness about constructive and safe use of internet. iChampruns on the idea of hunting an ‘Internet Champion’, who is ready to adopt data and cellular technology for changing their life and also sets aspirations for fellow students and the society.Participants competing for the title will engage in various educational activities using Telenor 4G data and enjoy hands on experience of technology. Telenor Pakistan will award scholarships to top 12 participants, showcasing exemplary performances. Cash reward of PKR 1 million, PKR 500,000 and 300,000 will be given to the 1st, 2nd and 3rd position holders respectively to fund their studies. Last yearsix students were selected to receive the scholarship. “Telenor Pakistan has been making relentless efforts to further its long term vision of bringing digital enablement to society.” CEO Telenor Pakistan, Irfan Wahab Khan said.“iChamp program being extension of the same commitment, focuses on the responsible and safe use of internet for advance learning by accessing thousands of online resources.Following our efforts towards empowering our society and connecting them to what matters most, our relentless commitment continues in the same direction with passion that will help nurture a responsible digital generation.” Telenor Pakistan has a strategic ambition of ushering in a digital revolution in the country for enhanced enablement of people. The iChamp program furthers Telenor Pakistan’s vision to ‘Empowering Societies’ and contribute towards reducing inequalities – in line with the company’s commitment to United Nations Sustainable Development Goal (SDG) 10.
2017’s Most Popular YouTube Ads in Pakistan
Google today released its first YouTube Ads Leader board for Pakistan in the platform’s first full year of operation after returning to the country in 2016. This list represents the top 10 ads and branded content people chose to watch on YouTube through a combination of popularity and promotion. Brand Title Media / Creative Agency 1. Coca-Cola Sahir Ali Bagga & Aima Baig, Baazi, Coke Studio Season 10, Episode 3 (7:26) Starcom / Digitz 2. Surf Excel Surf Excel Ramazan 2017 | #NekiEkIbadat (2:20) Mindshare / Mullen & Lowe 3. Sunsilk Sunsilk Wedding Diaries (1:05) Mindshare / JWT 4. Paddle Pop The New Adventures of Paddle Pop Full Movie (45:43) Mindshare 5. Cornetto Yeh Kya hua by Komal Rizvi #CornettoPopRock2 (3.58) Mindshare / Body Beat Pakistan 6. Telenor Telenor 4G – Jo Har Pakistani Chahay (1:00) OMD / Ogilvy 7. Lifebuoy Dr. Lifebuoy vs Jaraseem Full Song (1:03) Mindshare / Mullen & Lowe 8. Sprite Mirchi Ko Sprite Kar – TVC (0:55) Starcom / Ogilvy 9. djuice Oye Kuch Kar Guzar: Episode 1 – The Journey Begins (9:46) OMD / Adcom 10. Pepsi Launch Song | #PepsiBattleOfTheBands (2:30) Mindshare / Saatchi Trends from the annual leaderboard: Ads and branded content that entertain and take their time. Long-form ads dominate the list, with all ten running well beyond the traditional 30 second TV spot. The ads on the list are all videos that viewers in Pakistan chose to watch, so holding an audience’s attention for an extended period, in Paddle Pop’s or djuice’s cases is quite a feat. The beauty of YouTube’s flexible ads is that it allows brands to focus telling compelling stories running however long (or short) the story requires. Must Read: Tony Chen, CEO Of OPPO, Announces Partnership With Qualcomm………. Lights, camera, music! People in Pakistan love their music, and brands like Coke, Cornetto Lifebuoy and Pepsi have realised that and incorporated catchy tunes into their ads. But music is only impactful if it can be heard—the good news is that 95% of ads on YouTube are played with the sound on. Seizing aspirational and seasonal moments. Ramadan (Surf Excel), important life events (Sunsilk) and staying positive are also themes that cut across ads that got the most engagement from the YouTube viewing public. Globally, 1.5 billion people log into YouTube every single month, and users spend over an hour each day watching YouTube on their mobile screens. These winning ads and branded content are a reminder of the amazing creativity alive today in the Pakistani ads industry. While sometimes digital can seem to be all about technology, digital video ads and branded content on YouTube frees up brands and agencies to spend more time doing what they do best — getting creative and communicating brand values that resonate with consumers.
Telenor Velocity’s DuckStories return at 345
Telenor Velocity’sDuckStories return at 345. After a fun evening of forthright stories from Velocity’s startup founders in Lahore, DuckStories returned but this time in Islamabad at Telenor Headquarters – 345. DuckStories is a series of regular events that share and celebrate mistakes and the times when things didn’t go quite according to plan. Although it is no secret that failure is one of the greatest teachers, the fear of failure is still the biggest blocker when it comes to innovation. Telenor Velocity aims to eliminate this fear by nourishing a culture that makes it okay to celebrate failures and garner learning from such events. These honest admissions of failure cultivate a culture of experimentation, allowing an organization, startup or individual to be honest with themselves and others. Telenor Velocity invites speakers to publicly admit to failure and examine it so that it distils the narrative to a case study from which other startups can learn. Although failure is a huge part of starting a business, in the world of startups, failure should not only be expected, but embraced and learned from. Must Read: Fauji Fertilizer Company Goes Live On SAP Digital Core To Transform Business Processes In their second series of DuckStories, 6 speakers shared their stories and learnings with an audience that included startup founders, university students, working professionals, investors and mentors. These speakers were Usama Shahid-Founder & CEO of Meri Taleem, Sana Khalid-Founder of Minerva, Sameer Ahmed-Founder of Social Champ, Saima Khan-Founder of The Hampstead Kitchen, Obaidullah Khawaja-Head of Mobile Advertisement at Telenor Pakistan and Azm Dar-Category Lead Smart Homes at Telenor Pakistan. Irfan Wahab Khan, CEO Telenor Pakistan, joined DuckStories and highlighted the importance of failure in extracting learnings and said, “Fear of failure should never deter you from going for what you think you can achieve. There was a time when you couldn’t do a lot of things but you can do them now because you tried. At Telenor Pakistan, we encourage our people to come up with ideas and work on solutions without fear of failure. And since failures have big lessons for everyone, we help share and celebrate them through DuckStories so mistakes can be identified and learned fromin the future.”
Telenor Pakistan Launches Asphalt 8 Cup in Association with Gameloft
Telenor Pakistan, the second largest telecom operator in Pakistan, announced today the launch of Asphalt 8 Cup, in association with Gameloft, a leader in the development and publishing of mobile games. It is a unique social gaming, time-limited event in Gameloft’s top racing title: Asphalt 8: Airborne, customized exclusively for Telenor’s users in Pakistan, starting from today until 13th December. Telenor users can participate in this exclusive online event and compete against each other in Asphalt 8: Airborne. Top scorers will win a spot on the coveted leader board in the championship event. Top 16 players from the leaderboard will be chosen to compete against each other during the Grand Finale offline event on 18th December. The winner will win a Smartphone and cash price from Telenor and Gameloft. Must Read: Google Launches Datally, An App That Saves You Data Sharing his thoughts on the development, Nauman Pervez Qureshi, Head of Digital Products, Telenor Pakistan, said, “As we aim for new and constructive entertainment avenues for the Pakistani youth, partnership with Gameloft will help us deliver an amazing gaming experience to our users. We take pride in our industry-first initiatives to promote a digital ecosystem in the country in which we will continue to accommodate our youth in the most creative of ways.” Talking about the event, NitinGoel, Country Head Gameloft, added, “We are extremely delighted to partner with Telenor Pakistan to deliver an unparalleled gaming experience to their users. This endeavor with Telenor demonstrates our ability to generate special initiatives in our game that are innovative and engaging for end users.”
