The FIFA World Cup landed in Lahore today on a special flight from Chiang Mai, Thailand, amidst tangible excitement. On board the special flight with Rizwan U. Khan, General Manager Coca-Cola Pakistan were several luminaries, including French International Footballer Christian Karembeu, cricketer Younis Khan, Pakistan Women Football Team captain Hajra Khan, Studio artists Momina Mustehsan and Quratulain Balouch, celebrities Maya Ali and Zainab Abbas, corporate leaders and others. Coming to Pakistan for the first time in FIFA’s history, Coca-Cola’s Trophy Tour is a chance for football fans to see the FIFA World Cup Original Trophy in their own countries and getting ready for the excitement for the upcoming FIFA World Cup™. The FIFA World Cup Trophy arrived in Lahore in the morning of February 03, where football’s most coveted prize was unveiled to a group of media representatives, national sportspersons and other key stakeholders. The attendees were given a unique opportunity to take a first look at the FIFA World Cup Original Trophy and take photos with the Coca-Cola and FIFA ambassadors in front of the plane. Must Read: HUAWEI P Smart Is A Shout Out For All Young Fashionistas The Trophy was then taken to a hotel in the afternoon where it was showcased during an event attended by a delegation of key stakeholders, government officials, media, the national men’s and women’s football teams, sports bloggers and influencers. Speaking at the event, Rizwan U. Khan, General Manager of Coca-Cola Pakistan & Afghanistan said, “Coca-Cola Pakistan has always been the pioneer in supporting causes that are dear to the hearts of our people, taking the lead and exploring new horizons that no one else has ventured to explore. We all know that in recent years the popularity of football has increased exponentially in our country, transcending ethnic, linguistic and even income boundaries. This sport, incidentally the most popular sport in the world, deserves support for its growth and blossoming in Pakistan too. Bringing the FIFA World Cup Trophy to Pakistan is just the start Coca-Cola Pakistan is making. Plans are already underway for launching a nationwide, grassroots level football promotion campaign, and in the coming weeks you will certainly hear or read about these!” Kaleemullah, the current captain of Pakistan’s national football team asserted, “The Trophy visit is definitely a big achievement and will put us on the map as far as international football is concerned. Events like this are crucial for bolstering the budding talent in our country and will surely hearten many football enthusiasts and young, aspiring players who want to play football in future. The initiative taken by Coca-Cola to bring the Trophy to Pakistan, combined with other initiatives (that the company will announce shortly) can help build a proper, structured platform for football in the country – especially for would-be footballers.” Abbas Arslan, Marketing Director of Coca-Cola Pakistan & Afghanistan shared that, “Coca-Cola shares the passion fans around the world have for football. The Trophy’s visit to Pakistan is an extraordinary opportunity for people to take in a piece of football history and share their passion for the sport with each other.” The CokeFest, held at Lake City Lahore later in the day, was attended by thousands of football enthusiasts, who were given the unique opportunity of getting up close and personal with the legendary Trophy. For the latest updates from the FIFA World Cup™ Trophy Tour by Coca-Cola including upcoming tour destinations and dates, exclusive interviews, photos and videos, visit the official website www.fifa.com/trophytour, the official Facebook page www.facebook.com/trophytourand the official Instagram page at https://www.instagram.com/trophytour/.
Vivo Unveils 2018 FIFA World Cup Special Edition Smartphone
As the official FIFA World Cup sponsor, Vivo has unveiled a special edition X20 smartphone created for the 2018 FIFA World Cup Russia. 32 teams have booked their places at the tournament, and the Final Draw was held on December 1st at the State Kremlin Palace in Moscow. Custom-made Vivo Smartphone for FIFA made an appearance: The Draw attracted much attention since it impacts the performance of each participating team at the 2018 FIFA World Cup Russia. As a milestone event before the start of the tournament, the Draw was attended by high profile guests, government officials and FIFA representatives, as well as accredited media and the proud members of the FIFA Commercial Affiliates. Must Read: Train Bookings Are Now Just A Click Away A brief ceremony was held ahead of the Draw for the handover of the customized Official Smartphone of the 2018 FIFA World Cup Russia specially created for FIFA staff at the tournament. Continued commitment in bringing the Vivo experience to more consumers around the globe: The partnership with FIFA is one of many to help Vivo reach more young people globally, especially among fans of large sporting events. As a part of the cooperation between Vivo and FIFA, Vivo will continue to initiate several fan activities and activations to translate the passions and fun of sports to fans. This will continue to lay a solid foundation for Vivo to further explore and establish a leading position in overseas markets. When the 2018 FIFA World Cup kicks-off, FIFA staff will be relying on the special edition Vivo handset to help deliver the most anticipated football event in the world. The partnership with FIFA strongly connects Vivo’s creative, joyful, and international brand image with consumers all over the world.
