realme, the world’s fastest growing smartphone brand, today released a whitepaper titled “Making 5G Global: Accessibility for All” in partnership with Counterpoint Research. The paper explores the adoption of 5G support smartphones globally, the current market landscape, technical trends of the 5G evolution, and the leading brands and regions taking up 5G. Global 5G smartphone sales continue to grow steeply, but a tale of two markets unfolds According to the paper, global adoption of 5G is outpacing all previous generations. In Q1 2021, within just one year after the launch of the world’s first commercial 5G network, almost one out of every three smartphones sold worldwide was supported by 5G. Developed markets have been driving 5G adoption. However, this is expected to change as more emerging markets are starting to launch commercial 5G services. A steep decline in smartphone prices are helping to drive up adoption rates The whitepaper unveiled some surprising findings on the price trends of 5G smartphones: while premium segments have traditionally dominated in the early adoption stage of previous generations, 5G has brought a new dynamic to the market. In 2020, 5G phones in the low-to-mid-range price segments accounted for nearly 40% of all 5G devices sold. With average selling prices (ASP) likely to continue declining by double-digits in the foreseeable future, it is expected that one out of every two smartphones sold globally will support 5G by the end of 2022. Design and performance are key as young users upgrade to their first 5G device realme contributed to the paper with its survey findings and insights on young people’s usage trends and expectations on 5G phones, which suggest that although affordability is important, young users are not willing to compromise on design or performance. They expect 5G phones to show how the new technology is a radical evolution from the past, including through unique designs and feature sets. There is a strong desire amongst young consumers for thinner, lighter and more appealing designs, along with improved functional elements such as screens and battery capacity. Must Read: realme 5G Summit Ends with a Commitment to Bring 5G Phones to 100 Million Young Consumers in Next Three Years realme is joining the ranks of the leading 5G smartphone players In addition, the whitepaper explored the market share of 5G phone sales globally in 2020 and named realme the world’s fastest growing player with a 65% YoY growth in 2020. realme first became one of the top ten 5G smartphone vendors in Q1 2020, due to the company’s strong online presence and robust portfolio across the mid-end segment. In the highly competitive US$100 – US$199 wholesale ASP band, realme ranked third, while also gaining significant market share in the US$200 – US$299 mid-end range. Sky Li, CEO of realme, commented, “It’s encouraging to learn that the global adoption rate of 5G continues to grow steadily with developed markets experiencing adoption levels approaching 80%-90% while emerging economies are set to become the next big growth driver of 5G. realme is committed to popularizing 5G and is well-positioned to do so with our strong global presence, particularly in emerging markets, unique connection with young, savvy consumers, significant investment in our product R&D, and a diverse portfolio of 5G devices.” “realme believes that 5G smartphone development has entered the 2.0 era, and a more complete 5G mobile experience is gradually becoming the new standard. We intend to further increase our 5G offerings, providing a more enhanced 5G mobile experience not only through premium product specs, but also more innovative designs. We will also expand our product portfolio to offer affordable devices without compromising on quality and premium flagship products leading on technological innovation,” added Madhav Sheth, VP of realme, and CEO of realme India and Europe. Peter Richardson, VP and Co-founder at Counterpoint Research, noted in the whitepaper, “Every generation of cellular technology has seen a different mix of players taking the lead. In 3G it was Nokia, with Samsung taking over in 4G. As we look ahead, the list of players is growing more diverse. realme is one of the fastest growing brands in the 5G era, thanks to its appeal to younger users who are bound to form a core part of the 5G market.”
OPPO plans $7bn R&D push to build a multiple-access smart device ecosystem for the era of intelligent connectivity
OPPO today held its OPPO INNO DAY 2019 in Shenzhen under the theme of Create Beyond Boundaries, revealing its insights and initiatives for the era of intelligent connectivity. At the event, OPPO also showcased a variety of smart devices including smart watches, smart headphones, 5G CPE, AR glasses along with key technological breakthroughs in areas such as flash charging, 5G, imaging and software optimization. The event served as a platform for industry experts, partners and key opinion leaders to elaborate on the future of technology. To introduce, in his keynote speech, Tony Chen, Founder and CEO, OPPO said, “as the adoption of 5G and AI ramp up, intelligent connectivity is increasingly within reach. We believe the concept of connection is just the foundation, whereas the integration and convergence of things will be the future. The concept of intelligent connectivity consists of four key parts, including the convergence of technology and service, the convergence of organization, the convergence of culture and the convergence of technology, arts and humanities.” Chen also said that, “OPPO has been more than just a phone maker from the outset. In fact, smartphones have simply been a gateway for OPPO to deliver a diverse portfolio of technological services. For OPPO and even the entire industry, there won’t be any company solely focusing on smartphones.” The three key strategies for the era of Intelligent Connectivity In the next 3 years, Chen announced an R&D budget of RMB 50 billion (about USD $7 billion) will be set aside to develop core technologies in hardware, software and system in addition to 5G/6G, AI, AR, big data and other frontier technologies. Must Read: Realme Pakistan teases realme 5s a new power hero device for real fans In order to seize 5G opportunities, OPPO plans to implement three key strategies. For a start, the company will remain committed to core technology R&D to develop world-leading tech; second, OPPO will build a multi-portal ecosystem of intelligent devices with smartphones serving as the key gateway; and finally, OPPO will continue to rethink user service and optimize its content and service offerings. Building an integrated technology system to power immersive and personalized 5G experiences Levin Liu, OPPOVice President and Head of OPPO Research Institute said in his keynote speech, “as the importance of convergence between technologies and services becomes essential, OPPO is building an integrated technology model that covers five spheres, namely: equipment, data, computing, services and scenarios. The model, in which 5G and AI serve as the infrastructure and our core capacities, integrates all technologies to create an all-around consistent technological experience. OPPO will follow a “three circle scenarios” roadmap that covers personal scenarios, vertical scenarios and convergent scenarios to plan its future lineup of devices. With this, Liu added that OPPO plans to launch smart watches, smart wireless headphones and 5G CPE in Q1, 2020. Working with partners to realize the era of intelligent connectivity During the event, OPPO and IHS Markit, a leading global information provider, jointly released the whitepaper titled, “Intelligent Connectivity: Unleashing Opportunities with the Power of 5G, AI and Cloud.” By illustrating the trends and prospects of the industry in the era of intelligent connectivity powered by 5G, the whitepaper provides suggestions and guidelines for the future development of an intelligent and converged ecosystem. OPPO also hosted a forum titled “Future Integration in the 5G World”, in which a panel of leading industry experts, including OPPO Chief 5G Scientist Henry Tang, well-known Financial Writer and Founder of Hangzhou Bajiuling Cultural Creativity Co., Ltd and Lanshizi Financial Publishing Center Wu Xiaobo, IHS Markit Executive Director Tom Morrod, Microsoft (China) National Technology Officer Qing Wei, Endowed Boya Professor of Peking University and Executive Director of Center on Frontiers of Computing Studies Chen Baoquan, and Founder of Context Lab Sheng Wu, exchanged views on the intelligent connectivity powered by 5G. Combining insights stemming from the trends of intelligent connectivity and outlining their development stages as well as its own technological roadmap, OPPO is committed to continuing its focus on underlying technology innovations. The ultimate goal is to drive the long-term development of its smart device business, providing users with more comprehensive and personalized technological experiences. At the conference, Chen said that OPPO will continue to stay true to the company’s core values of “Benfen,” while actively working with partners across the entire industry chain in an open and mutually beneficial way to explore the future of intelligent connectivity.
OPPO to show cases technology vision at the inaugural OPPO INNO DAY
OPPO today announced it will hold the first OPPO INNO DAY on December 10, 2019, in Shenzhen, China. Organized under the theme of Create Beyond Boundaries, the OPPO INNO DAY will highlight on the broad and deep integration of cutting-edge technologies and services in the 5G era. Astherapid development and integration of 5G, AI, cloud, big data and other advanced technologies are expected to reshape the industry, the event will also explore the future of technology with key industry experts. Last year, OPPO held an internal technology exhibition showcasing its R&D capacity and breakthroughs across various fields, while exploring the future possibilities of mobile devices through in-depth interactions with experts from different industries. Must Read: Airlift inaugurates its services in Karachi Building on the success of last year’s event, OPPO INNO DAY is now opened for global media, analysts, industry partners and the general public. At this year’s event, OPPO will present its latest insights and achievements in the development of consumer technologies in the area of 5G, AR, and IoT. The event will also serve as a platform for key industry partners to exchange their views on the future of technology. OPPO INNO DAY will invite industry experts, partners and opinion leaders to shed a light on the enormous changes 5G will bring. In addition, the innovative exhibition of this event will fully illustrating OPPO’s integrated ecosystem of cutting-edge technologies and how they fit into various user scenarios. The future of intelligent connectivity will be unveiled on December 10th.
Huawei Rethinks the Smartphone with its Ground-Breaking HUAWEI Mate 30 Series
Huawei today unveiled its ground-breaking HUAWEI Mate 30 Series at an exclusive launch event in Munich. Setting new standards in every area from aesthetic design through to hardware engineering and software innovation, the HUAWEI Mate 30 Series is the world’s first second generation 5G smartphone and the pinnacle of mobile technological development. Benefiting from Huawei’s 32-years of expertise in communication technologies and a decade in design innovation, the HUAWEI Mate 30 looks and performs like no other smartphone. Inspired by the design principle of minimalism, the HUAWEI Mate 30 Series showcases the perfect example of how aesthetic design fuses with technology. Its unique, iconic OLED HUAWEI Horizon Display offers an immersive viewing experience, whereas the Kirin 990 5G SoC – the first to integrate processing units and a 5G modem on the same chip – affords unrivalled levels of performance and efficiency. A revolutionary integrated quad-camera includes the SuperSensing Cine Camera – a dual main camera system designed for amazing photographic and videographic results, while the HUAWEI SuperCharge and EMUI10 offer long-lasting battery for heavy mobile users and enhanced user experience. Richard Yu, CEO of Huawei Consumer Business Group, said: “The HUAWEI Mate 30 Series unleashes the full potential of the smartphone. Designed to stand out, it challenges convention while delivering an unrivalled user experience. The era of 5G is an opportunity to rethink smartphone technology and the HUAWEI Mate 30 Series is the ultimate expression of what’s possible.” Rethink Design: Futuristic iconic handset The HUAWEI Mate 30 Series builds upon the aesthetic of the HUAWEI Mate 20 Series with a futuristic design that is sure to make a lasting impression. With an ultra-narrow notch design and the thinnest of bezels, the HUAWEI Mate 30 Pro features theHUAWEI Horizon Display, which curves at an angle of 88 degrees to maximise the display area to provide an unparalleled, edge-to-edge immersive viewing experience. HUAWEI Mate 30 Pro introduces the Intuitive Side-touch Interaction feature to replace the side volume buttons with invisible virtual keys. This feature also allows users to customise the volume key position on either sides of the device and makes HUAWEI Mate 30 Pro the most integrated, all-in-one design smartphone currently available. Together, the HUAWEI 3D Face Unlock and In-Screen Fingerprint provide high levels of biometric security and convenience. Turn the device over and the iconic ring design of the quad-camera system immediately stands out, surrounded by a metallic ‘halo’. Mirroring the design of a DSLR camera and designed to be held comfortably, the beautiful HUAWEI Mate 30 Series makes the user the focus of the crowd, attracting all the attention. The HUAWEI Mate 30 Pro also features HUAWEI Acoustic Display Technology to deliver high-quality audio through a sound emitting display. Rethink Performance – World’s First 2nd Generation 5G Smartphone The HUAWEI Mate 30 Series is powered by the HUAWEI Kirin 990 series chipset, Huawei’s most sophisticated smartphone chipset launched to date. The HUAWEI Kirin 990 5G challenges the limits of silicon-based physics by incorporating a three-level power efficiency architecture for the CPU, Huawei’s self-developed Da Vinci NPU architecture (large dual-NPU + tiny NPU cores) as well as a supersized 16-core GPU to deliver super-fast performance and high-power efficiency. Manufactured with the cutting-edge 7nm+ EUV process, the disruptive HUAWEI Kirin 990 5G supports 2G/3G/4G network and 5G Non-StandAlone (NSA) and StandAlone (SA) modes, along with Dual SIM, Dual Standby and FDD/TDD full frequency bands to deliver seamless connectivity. The HUAWEI Mate 30 Series has also been optimised for ultimate OS performance. As the world’s first 2nd generation 5G smartphone, the HUAWEI Mate 30 Pro 5G features 14 antennas for 5G, delivering ground-breaking speed with unrivalled connectivity. The HUAWEI Mate 30 sports a large battery of 4200mAh, while HUAWEI Mate 30 Pro has an even bigger battery of 4500mAh. With TÜV Rheinland certifiedwired and wireless Huawei SuperCharge Technology, the 27W Wireless HUAWEI SuperCharge and the 40W HUAWEI SuperCharge provide users safe and fast charging, while wired and wireless in-car charging and a wired powerbank ensure a seamless experience across all scenarios. Additionally, the HUAWEI Mate 30 Series provides upgraded reverse wireless charging bringing users a quick and convenient way to recharge other devices. Rethink Photography and Videography – SuperSensing Cine Camera for Stunning Images and Videos The HUAWEI Mate 30 is equipped with a SuperSensing Triple Camera, comprising a 40MP SuperSensing Camera, 16MP Ultra Wide-angle Camera and an 8MP Telephoto Camera. Coupled with a 5.0 Image Signal Processor (ISP), the HUAWEI Mate 30 enables users to capture high quality photographs and videos. The HUAWEI Mate 30 Pro sports a revolutionary quad camera system with the 40MP Cine Camera, 40MP SuperSensing Camera, an 8MP Telephoto Camera and a 3D Depth Sensing Camera. The SuperSensing Cine Camera is a Dual-main camera system capable of taking stunning photos that rival high-end cameras. The Cine Camera features a large 1/1.54-inch sensor size with a high maximum Video ISO of 51200 to capture videos with an extended dynamic range at 4K/60fps as well as ultra slow-motion at the highest 7680 fps. It also supports 4K Low-light Ultra-wide time-lapse video. The HUAWEI Mate 30 Pro also offers pro-bokeh capabilities while recoding for professional looking results. Additionally, the second of the dual-camera system is a 1/1.7-inch HUAWEI SuperSensing Camera which attracts 40% more light to deliver stunning results in low-light conditions with an impressive light sensitivity of ISO409600, making it the best low-light one-shot device ever even for ultra-wide shots. Must Read: Only PIA Brings Home the Deceased, at Zero Cost! The 8MP HUAWEI Telephoto Cameraoffers 3x optical zoom, 5x Hybrid Zoom and up to 30x Digital Zoom. Optical Image Stabilisation (OIS) + AI Stabilisation(AIS) and 3D Depth Sensing, complete the package making the HUAWEI Mate 30 Series the most capable handset for smartphone photography and videography available to consumers. A front-facing 3D Depth Sensing Camera delivers pro-bokeh effects with accurate depth-of-field information for selfies and portraits. Rethink Interaction: A Faster, Safer and More Engaging Experience The HUAWEI Mate 30 Series features a range of new features
Singtel, Ericsson reach Gigabit speeds in LAA trial
Singtel and Ericsson (NASDAQ: ERIC) have achieved an Asia-Pacific first in wireless technology by delivering a peak speed of 1.1 Gbps in a joint trial of a new configuration of Licensed Assisted Access (LAA) technology. Conducted in a Singtel laboratory, the trial delivered speeds that breached the 1 Gbps barrier by combining several key LTE technologies including 256 QAM, 4×4 MIMO, and aggregating two licensed and three unlicensed spectrum bands on a TM500 Test System device[1]. Mark Chong, Singtel’s Group Chief Technology Officer says: “We are very encouraged by this breakthrough in peak speeds. In Singapore, a large percentage of mobile traffic is generated indoors with more mobile customers browsing the web, streaming video and accessing cloud applications on the go. We are now in a position to deploy LAA technology to boost our LTE mobile capacity to meet increasing traffic demand. This will allow us to deliver a faster and more reliable mobile connectivity experience even during peak periods.” Must Read: OPPO Launches ‘F5 Youth’ For The Young Generation That Demands Intelligent And Real Selfies The unique 12-layered LAA configuration used in the trial will provide 2 to 3 times faster than prevailing peak LTE speeds, resulting in enhanced user experience, especially in high traffic indoor environments such as shopping malls. Following this successful trial, Singtel will explore the feasibility to deploy the technology on Singtel’s network. Martin Wiktorin, Head for Ericsson Singapore, Brunei & the Philippines, says: “Licensed Assisted Access took wireless technology to a whole new level, delivering the increased capacity and faster speeds that operators demand as they evolve their networks. This trial is a significant milestone in the use of LAA, pushing the limits of Gigabit LTE in a unique configuration of advanced technologies.” This latest breakthrough extends the partnership of Singtel and Ericsson in 4.5G LTE and trialling 5G in Singapore. Earlier this year, high download speeds of up to 800Mbps were achieved on Singtel’s high-performance LTE network by deploying 256 QAM downlink, 4×4 MIMO and triple carrier aggregation techniques. In October 2017, the partners jointly established a 5G Centre of Excellence to facilitate 5G development in Singapore. Singtel’s 4.5G LTE network offers Singapore’s fastest and widest mobile data speeds at 500Mbps nationwide.