Cheetay.pk, one of Pakistan’s leading e-Commerce platforms has announced a strategic partnership with the World Wide Fund for Nature (WWF-Pakistan), the largest wildlife and nature conservation organization in Pakistan. The core initiatives of this endeavour are to promote eco-friendly packaging solutions, raising awareness amongst the masses to reduce single-use plastic usage and supporting the tree plantation campaign called “Rung Do Pakistan”. Cheetay will join this initiative as an official seed delivery partner and will assist WWF in raising donations for tree plantation. Considering the fact, the simplest plastic normally used in grocery bags takes over 100 years to disintegrate. With the help of this collaboration, Cheetay will introduce friendly reusable grocery bags for its customers. Moreover, they will encourage restaurants to reduce the use of plastic; and educate their partner restaurants regarding the dangers of plastic on human health and the Environment. Must Read: Dasani to Launch Innovation Challenge for Countering Plastic Pollution Commenting on the collaboration, Mr. Ahmed Khan, founder & CEO of Cheetay, said “I’ve always wanted to make a difference by doing something that really matters, which creates a lasting impact not just for us but for posterity as well. This is our chance to play our part. Being socially responsible and working to improve the world we live in is not only imperative but consistent with our core values. It has always been my prerogative to contribute positively to our society through reduced pollution, negligible use of plastic bags, focus on organic food and a whole lot more. This collaboration will enable us to make strides in not only galvanizing change by starting a movement but will also help in raising awareness and educating our audience”. On this occasion, Mr.Hammad Naqi Khan, Director General WWF-Pakistan said, “What we eat not only affects our own health, but also the environment. Food is at the heart of many environmental issues – it is a significant contributor to climate change and responsible for almost 60% of global biodiversity loss (due to the clearing of forest land for agricultural purposes). Through this partnership, we aim to make consumers aware of this linkage in order to promote better food consumption. We also aim to promote environment-friendly packaging options and encourage Cheetay’s customers to act as responsible global citizens by reducing their consumption of single-use plastics such as disposable cutlery and plastic straws.” Since deforestation creates an imbalance in the global climate by increasing carbon dioxide, which leads to global warming; this collaboration will also lead to a greener and a pollution free Pakistan as Cheetay will be the official logistics partner in helping with the Rung Do Pakistan tree planting campaign.
Cheetay.pk Introduces a New and Improved Website
Cheetay.pk has proved to be an undeniable force in the logistics industry in Lahore since the past two years. They have been providing the masses with not only the food of their choice from over 300 restaurants but now also provide a vast assortment of OTC medicines since launching a new business category called Cheetay Healthcare. Having conquered the world of food delivery and logistics with a multitude of restaurants on their platform they recently introduced The Cheetay Tiffin which again provides home cooked healthy meals to anyone in need. Moreover, they are gearing up to launch another vertical called Cheetah Books. Being a multi category e-Commerce platform, they have upgraded their website interface by incorporating ample options to browse seamlessly through every page and the new categories that have been launched. The new website is visually resplendent and provides a user-friendly experience with improved navigation and functionality which allows the customers to see and navigate through the website and its multi category pages. Must Read: Yousuf Dewan Companies Unveils The Much-Awaited Daehan SHEHZORE Pickup “The basic premise to change the interface was to rebrand the website by incorporating visuals and colours which not only create an alluring brand image but an e-Commerce experience that resonates with the user. We wanted the website to have a vibrant and opulently rich colour palette by focusing on the new colours of our brand. Moreover, for us it was imperative to have a crisp, clean and uncluttered design which focuses and propels the audience to use our service” stated Wasia Suhail Bashir, Product & Brand Manager at cheetay.pk. Adapting and evolving as the market grows is their motto as their main purpose is to stay relevant, relatable and offer a platform that provides convenience and that it easy to use. “We are constantly working to ensure we bring something new to the table. For us being eclectic, contemporary and having a nonchalant image is important. The idea is to have a website that is vibrant, easy to use and has features that provides a feast for the senses. Visuals that strike a chord with audience are imperative. The colour palette, theme and display of every minor detail matters and that is why we have upgraded our website to ensure we keep up with the changing market trends and customer preferences” stated Ahmed Khan, CEO of Cheetay.pk.
Cheetay collaborates with Foodies Family
Cheetay is well on its way to becoming a galvanising force in not only the tech industry but the culinary world of Lahore as well. Continuing on a trajectory of growth and expansion in terms of acquiring more restaurants, Cheetay has become a multi category e-Commerce platform that offers not just food delivery but is set out to venture into separate business verticals such as Cheetay Healthcare, Cheetay Books, etc. The Cheetay Tiffin is another sub-category that was recently launched to provide fresh and healthy homemade food for those who do not have access or the means to eat a proper meal either at work or at home. Having recently secured $1.1 million in Series A funding, we are on a mission to make our name synonymous with e-Commerce by being an ubiquitous platform that delivers everything and anything the customer desires. Must Read: 2017’S Most Popular YouTube Ads In Pakistan In our goal to increase customer base we have collaborated with “Foodies Family”, a noted food forum on Facebook which has over 29,500 followers/subscribers. This is a virtual forum where ardent food lovers and aficionados gather to talk, share and discuss food, new restaurants, recipes and what’s new in the culinary world. The aim here is to actively penetrate the market while simultaneously creating brand identity by following a pragmatic product positioning strategy which ensures market presence. Food forums on social media have surged in popularity and have proven to be powerful tools which easily mould thoughts, perceptions and opinions about not only restaurants but all business ventures related to food. Teaming up with them is the best way to cater to the growing market and which gives access to an additional medium of acquiring new customers. Our partnership will enable us to offer numerous deals, offers, discounts and become their official delivery partner. We are offering exclusive deals to the members of the Foodies Family group which includes: · Discount offers on regular orders. (Unique Code to be provided by cheetay.pk) · Contest offers in the form of deals, free meals, discounts, promo codes etc. · Flat PKR 100 charges any delivery for Foodies Family members. · Discounts on weekly meal plans of The Cheetay Tiffin. According to Zeeshan Ali, Marketing Manager of Cheetay.pk “This is the tip of the iceberg because we’re just getting started. Our plan is to increase brand visibility on imminent platforms (Billboards, TV, Radio, etc.) by exploring broader avenues of marketing and actively advertising in print media with special focus on digital marketing”. Cheetay.pk believes in creating a lasting brand image which is synonymous with reliability and prompt delivery. Apart from adding technology and building our logistics base the plan is to focus on unconventional marketing techniques to create a distinct brand image which sets us apart and makes us a dominant force in the industry.
Why restaurants should use a third-party delivery service
Why restaurants should use a third-party delivery service. Ordering in food is almost as popular as dining out, so a lot of restaurants are offering delivery services. The ones that are not providing such services are at a disadvantage because customers want convenience and if they are not getting that, then they may take their business elsewhere. The restaurants that are offering delivery services are only delivering to nearby locations as it is not feasible for them to deliver food everywhere. This is where third-party food delivery tech start-ups come in. Companies like cheetay.pk are revolutionising the restaurant industry by offering delivery services in all locations. Let us examine how partnering with such companies can be beneficial for restaurants. One undeniable benefit of using a third-party delivery service is access to new customers. The restaurant gets an additional platform to gain new customers when their menu is published on the delivery company’s website. It also gets more coverage through the marketing efforts of the third-party delivery company. With the acquisition of new audience, there is a chance to earn more revenue. People who were previously unaware of the restaurant may get exposed to it on the delivery company’s website and decide to give it a try, thereby increasing revenue. Must Read: GeForce GTX 1060 Is Currently The Most Popular Cards On Steam This partnership could also be beneficial for existing customers. For instance, if the restaurant’s regular customers do not feel like dining out on a particular day, they may order food from nearby restaurants. With the help of a third-party delivery company, the business can reach its existing customers wherever they may be. Most of these food delivery companies come with a smartphone app, which is an added convenience for customers because ordering food is just a click away. Apart from revenue generation, there are cost savings too. If the restaurant provides the delivery service itself, it will be more costly as compared to partnering with a third-party delivery service. Buying delivery vehicles, hiring of riders, and other related expenses like petrol, vehicle maintenance, etc. can be avoided by using an external delivery company. These cost savings can also be passed down to the end customer. Similarly operational and administrative tasks such as managing the fleet of riders or worrying about the timely delivery of food can be avoided. The restaurant can focus on providing good quality food instead of worrying about the logistical side. These are some advantages of hiring a third-party delivery service. It is an excellent opportunity for new and existing restaurants as they can expand their current operations and explore new avenues.
CHEETAY SPRINTING THROUGH THE CROWD TO MAKE A DIFFERENCE
Cheetay.pk has successfully secured a $1.1 million Series A-1 round. This brings the total capital raised close to $2 million, from seasonedinvestors and venture capitalists based in the US, since its launchin 2015. The company is led by tech veteranAhmed Khan,who has spearheaded e-commerceventures like Daraz.pk, Kaymu.pk, etc. The latest funding round is testament to the confidence Cheetay.pk’s investors have in his ability to lead the company to become a dominant e-commerce player in Pakistan. Cheetay.pk has exceptionally talented individuals on its board including Shan-Lyn Ma, the CEO andco-founder ofe-commerce start up – Zola (New York) aimed at revolutionising Wedding Registry;Lars Leckie, Partner at Hummer Winblad Ventures – one of the oldest Venture Capital firms in Silicon Valley;Yasser Bashir, the CEO and co-founder of Arbisoft, the development hub of innovative software systems; Mohammed Anjarwala, a seasoned private and public markets investor and the Managing Director of Sunley Capital Management (Boston) and Leena Bhutta, a hedge fund investor and former Director of Alternative Investments, Joho Capital (New York). Cheetay.pk is an e-commerce marketplace which provides people with an instant logistics service by integrating practical payment solutions to make order placement and timely delivery a reality. With their first vertical, they have made a foray in the realm of food delivery, which provides customers with a platform to place their orders from nearly 300 restaurants with Cash on Delivery. With the help of an interactive Web site and Mobile App (iOS&Android) customers can order limitless menu items from the restaurant of their choice from all over Lahore, as well as track their order in real time with a constantly evolving GPS map of Lahore, down to the street and house level.Moreover, with the advent of mobile applications and surging smart phone usage they offer convenience by placing an order with the click of a button through their cutting edge app. Ahmed Khan the CEO of Cheetay.pk stated, “amongst the clutter it is imperative to be recognised not only for providing quality and timely delivery services but also to fulfil the promises you make to your customers by delivering their orders through efficient riders (delivery staff) who are meticulously trained to facilitate and satisfy the customer.” Having raised substantial funding, the management at Cheetay.pk has started to actively and vigorously expand into other categories. The board mandate for funding is to build the best in class team of AAA talent, to which end Cheetay.pk has already been enhanced by the joining of Osman Chaudhry (Former Director – Goldman Sachs) as CTO, Moeez Karim (Former Business Unit Manager – Packages) as COO and Zeeshan Ali (Former Head of Marketing – PakWheels) as Head of Marketing. Ahmed and his team plan to use the acquired funding to not only focus on enabling the infrastructure to provide an excellent experience to the customer but also to increase the brand visibility. They aim to expand operations to other verticals as well as other cities. Since its inception the company has witnessed rapid expansion in terms of surging daily orders, logistics/delivery capacity along with a growing teamof top tier employees. The trajectory of growth and expansion hinges on streamlined tasks/processes, hierarchical structures, competent human resources at hand and having different departments working in unison to holistically achieve the targets and goals set. In order for this to happen Cheetay.pk has expanded and constructed a state of the art office space to accommodate their employees. For Cheetay.pk, it is vital to constantly work on what the customer touch points are and how the company can give their customers maximum value and convenience. The company plans to continue adding technology and practices in place so that the delivery process is streamlined and the customer is delighted in the end.
