Telenor Microfinance Bank (formerly Tameer Microfinance Bank) through its mobile banking platform, Easypaisa, is joining Coca-Cola Pakistan to facilitate a nationwide donation drive for Edhi Foundation where the beverages giant has pledged to donate Edhi Foundation twice the amount donated by people during Ramadan.

As part of the support being provided by Telenor Microfinance Bank, customers will be able to pay their donations to Edhi Foundation at more than 75,000 Easypaisa shops across Pakistan.

Donations can also be made through Easypaisa account or Easypaisa’s Android and iOS mobile apps.

Easypaisa said that it will spearhead the drive for collection of the donations and will not be charging any processing fee to ensure that the entire donation amount and the processing fee, which amounts to substantial funds, are put to the welfare of the people in need.

The Edhi Foundation is a nationwide social welfare organization. It provides round-the-clock emergency services across Pakistan and abroad. It provides a wide range of philanthropic services including, shelter for the destitute, free medical care, drug rehabilitation services, and national and international relief efforts.

Edhi also operates in the fields of emergency services besides working for the welfare of orphans, widows and handicapped persons by providing them shelter, education and healthcare.

The foundation also maintains blood banks, and the world’s largest fleet of conventional and air ambulance service.

The donation drive led by Telenor Bank in support of Coca-Cola will bring the foundation the much needed funds to help it pursue its philanthropic operations without financial difficulties.