PUBG MOBILE embodies the spirit of Ramadan with Iftar drives across Pakistan and messages of help, support and togetherness April, 2022: The country’s leading online battle royale platform, PUBG MOBILE, celebrated the blessed month of Ramadan with fans from across Pakistan. PUBGM undertook a number of good deeds, like food distribution drives across six cities to truly embody the spirit of sharing, and invited influencers to Iftar with fans. As a part of the campaign, the battle royale platform organised a consumer engagement experience with marketing activation vehicles, and invited fans to celebrate together. The PUBG MOBILE Ramadan campaign was elevated to even greater heights with the participation of social media influencer, Junaid Akram in the Iftar distribution activity in Karachi. Other top gaming influencers joined the Ramadan activities in the other cities. PUBG MOBILE also released Digital Video Commercials as a part of its Ramadan campaign that spread the message of togetherness and reminds viewers of the true meaning of the blessed month – being there for each other – with the slogan, “Squad up for Treasure”. It is a reminder that service to others is a reward in itself. PUBG MOBILE also released a short web series that tells the inspiring story of four friends who use the power of togetherness and teamwork to navigate life’s ups and downs. Ramadan is a time for reflecting upon wisdom and guidance, and providing support to others. It is a time when families gather, friends meet for iftar, and meals are enjoyed together. It’s the perfect opportunity to advance opportunities and prosperity for people everywhere. PUBG MOBILE understands the significance of togetherness in a post-covid world, and invites fans to practice kindness and compassion. In a statement to the press, Country Head, Tencent, Mr. Khawar Naeem commented, “The blessed month of Ramadan reminds us of the importance of sharing with others, and that is why we have held Iftar drives across six cities with free food distribution and fun times with fans and influencers. PUBG MOBILE enthusiasts are the reason why we are dedicated to continue leading the online battle royale space in Pakistan, and arrange even more fun events for them, going forward.” PUBG MOBILE continues to be at the forefront of innovation and a leader in promoting and encouraging eSports growth across Pakistan. It offers players a creative outlet on an international stage, and the unique opportunity for players to turn their passion into successful careers.
Google deepens its commitment to Pakistan’s gaming industry
Karachi: 13th April 2022 – Google today reaffirmed its commitment to Pakistan’s gaming industry through three new steps. First, its Gaming Growth Lab in Pakistan is entering its second phase where participants across 57 selected companies will receive 1:1 support and mentorship from Google experts, to help them build on the learnings from the first phase of the program, and take their businesses to the next level. Google will also host Pakistan’s inaugural Think Games Pakistan event in June, and launch the first edition of its ‘Google for Games’ Pakistan newsletter. Launched on 1 March 2022, Gaming Growth Lab (GGL) is an accelerator program by Google that seeks to nurture Pakistan’s top up-and-coming mobile game companies. The first phase of the program – a 5-week education phase – was attended by over 250 participants from 57 selected companies. Now in its second phase, GGL will see these 57 participating companies embark on an 8-week virtual support programme focused on identifying and addressing business challenges, and expanding their offerings. Selected participants will also join coaching sessions led by Google experts on topics such as Google Play, Google Cloud, measurement and export where they can acquire more learnings on game creation and growth. Google’s Regional Director in Pakistan, Bangladesh & Sri Lanka, Farhan Qureshi said, “Our goal is to make Pakistan a global gaming powerhouse, and put Pakistan’s gaming industry on the world map. Whether we’re talking about gaming developers looking to create, grow, or monetize games, Google is committed to supporting all of them on their growth journey. I’m excited to see the progress made by Gaming Growth Lab, an initiative that reflects our ongoing commitment to develop the gaming community in Pakistan and help the country unlock its digital opportunity.” Already, GGL participants are reporting results. Codematics, a Pakistan-based app development company, launched two games on the Google Play Store (Bomber Warriors and 3D Car Parking) after attending the first phase of the GGL program. Waseem Javed, Director of Codematics, said, “GGL sessions have been great for us, especially when we connected with experts from Google and the larger ecosystem. GGL has helped us expand our business from just apps to games.” Participants who complete both phases of GGL will graduate from the program in June, after which they can enjoy additional benefits including, priority access to future Google gaming initiatives and networking events in Pakistan, and business growth support from the Google team. Additionally, Google will host Think Games Pakistanfor the first time on June 21-22. This two-day virtual event will bring together Pakistan’s gaming community, experts, and thought leaders, and become Google’s flagship gaming community event in Pakistan. It will feature the latest insights and data around gaming, as well as tools and solutions to help gaming developers build better games and succeed on a global level. Google also recently launched its inaugural ‘Google for Games’ Pakistan newsletter, a quarterly edition of the newest information and insights around gaming specifically designed to cater to the needs of gaming developers across Pakistan. The newsletter can be signed up here: goo.gle/gfgpk-signup
