Samsung Launches World’s First Wind-FreeTM Air Conditioner in Pakistan. Samsung Pakistan, one of the country’s leading consumer electronics brand, today announced the launch of the world’s first Wind-FreeTM Air Conditioner. By utilizing Samsung’s exclusive Wind-FreeTM cooling technology in its innovative design, the new line up of air conditioners will provide consumers with a cooler indoor environment and optimal energy efficiency without the discomfort of direct cold airflow. The Wind-FreeTMRoom Air Conditioner uses the world’s first 8 Pole digital inverter. The air conditioner features a temperature controlled Wind-FreeTM Good Sleep mode which creates the ideal environment for a good night’s sleep – without direct cold air flow. Cool air is gently dispersed through 21,000 micro air holes. The world’s first 8-Pole digital Inverter saves upto 72% energy as compared to conventional models. It maintains the desired temperature without frequently turning off and on, so it’s quieter, more durable and efficient. Must Read: Al-Futtaim Renault Pakistan confirms Faisalabad home to new car manufacturing plant The 2-Step Cooling mode cools the air faster and automatically changes to Wind-FreeTM mode to maintain the temperature.The 8-Pole digital Inverter technology helps to cool the air 43% faster and its unique design disperses cool air evenly across the room. The amazing ‘Smart Home’ feature allows consumers to use theWi-Fi enabled application to remotely control functions and schedule operations. It also gives live feedback about how it operates and lets users monitor and limit power usage. It also keeps the air pure and healthy with ‘Easy Filters’ which capture dust, dangerous contaminants and allergens. The built in ‘Ionizer’ reduces certain harmful viruses and bacteria by up to 99%. The Easy Filter Plus is located outside, on the top, so it can easily be taken out, cleaned and put back – without opening the cover. Its anti-bacterial coating filters dust, airborne contaminants and allergens. The Samsung air conditioner is able to achieve long lasting performance thanks to its ‘Triple Protector Plus’ which prevents overloads, without a separate voltage stabilizer, has an anti-corrosion coating, and can endure harsh environmental conditions. Mr. Y J Kim President, Samsung Electronics Pakistan stated that: “Consumer-centric innovation lies at the core of Samsung’s brand promise and this product embodies this very philosophy. The world’s first Wind-Free™ Air Conditioner addresses the issues of slower cooling in hot conditions and high electricity bills; providing unparalleled cooling comfort, while guaranteeing optimum energy efficiency.”
DWP Group showcased many innovations in Lifestyle exhibition
DWP Group actively participated in the Lifestyle Exhibitions held in Lahore, Islamabad and Karachi recently. DWP featured its high quality products in all cities. The Lifestyle Exhibition has been successfully held annually for more than 15 years now, in the three big cities, to showcase innovation and solutions that have a positive impact in raising the standards of living for the consumers in our society. Under the umbrella of DWP Group, the most active participation was from EcoStar – the world-renowned brand of electronics. Their LED TVs are the smartest hub of home-entertainment, enriched with the most advanced technologies to deliver outstanding performance. Other EcoStar products such as top-of-the-line Washing Machines, Water Dispensers, UPS, Batteries and Solar Panels were also displayed at the exhibition, to gain market recognition and awareness. Must Read: LG V30 Raspberry Rose Is Red Hot The Lifestyle Exhibition provided on-spot shopping facilities for all EcoStar products, as the consumers could directly purchase their favorite products. Numerous products of EcoStar were also available at specially discounted prices. Gree also showcased its revolutionary AC’s on the exhibition stall. A wide range of inverters, conventional and floor standing air conditioners was displayed for visitors. GREE is the pioneering innovator in smart air-conditioning technologies that saves up to 60% energy. DWP Group has always sought fresh opportunities to engage and interact with its consumers through such vibrant marketing opportunities and innovative channels, to create more awareness and enhance its image. It has been consistently introducing new technologies in accordance with the changing needs of the consumers.
Premium products reinforcing high-value consumer satisfaction take centre stage at LG Innofest 2018
Premium products reinforcing high-value consumer satisfaction take centre stage at LG Innofest 2018. LG Electronics (LG) – a global leader and technology innovator, unveiled a spectacular line-up of premium products for the Middle East and Africa (MEA) region at the company’s annual two-day innovation event – InnoFest 2018. Held in the beautiful city of Cape Town – South Africa and attracting over 300 retailers, partners and customers from across the Middle East & Africa (MEA), Innofest 2018 represents an ideal platform to showcase latest products and ground-breaking technologies aimed at solidifying the image as a provider of ultra-premium products, accelerating a profitable growth in 2018. Speaking at Innofest 2018, Kevin Cha, President, LG Electronics Middle East & Africa, said: “Today businesses are evolving at a rapid pace than ever before and it is during these testing times, that we adapt and keep up to the changes to be able to prosper and achieve sustainability. Building on our premium products strategy for the region, we remain committed to working and engaging with our various channel partners to ensure LG innovation and technology remains at the forefront of our business strategy to increase profitability and growth in the MEA.” Must Read: PTCL Partners With Virtual University For Ignite’s DigiSkills Initiative Focussing on a variety of premium products that that will be rolled out in 2018, the key highlights included the latest OLED TV with the ground-breaking 65” LG W8 with a built-in a9 Intelligent Processor, which made its debut at the 2018 Consumer Electronics Show (CES); the TWINWashTM washing machine which has revolutionized and simplified consumer lifestyles with the capability to wash two loads simultaneously; the InstaView Refrigerator, which has won exceptional reviews and accolades for its high-end design and aesthetic, LG’s most talked about LG SIGNATURE line-up with the LG SIGNATURE OLED TV, LG SIGNATURE Refrigerator, the LG SIGNATURE TWINWash™ washing machine and the LG SIGNATURE Air Purifier, revolutionising a premium lifestyle. The latest air conditioning solutions with the cutting edge Inverter Technology will also form a key highlight. While regular air conditioners can only turn on and off, LG’s Inverter Technology can control rotation frequency to produce cooling more efficiently. LG’s smart inverter technology has taken LG Electronics to new heights in energy efficient and durable home appliances that facilitate savings from day one. The smart inverter compressor technology has proven to be a ground breaking solution with exceptional performance attributes specially designed for modern consumer. While consumers across the world prioritise a wide variety of different features when choosing appliances for their home, energy efficiency is notably growing. Another key highlight at Innofest 2018 focussed on the company’s ground-breaking line-up of intelligent robots and innovations in artificial intelligence and developments in the IoT ecosystem. LG Electronics (LG) was honored with more than 90 awards at CES® 2018, led by the Official CES Best TV Product Award (presented by Engadget) for the fourth consecutive year, this time for the new LG AI OLED TV (model C8). LG also earned numerous best-of-show honors for the LG InstaView ThinQ™ Refrigerator and LG 4K UHD Projector. “LG is a world leader in electronics and appliances and is now proud to usher in technological change that has gone beyond improving lives to offering seamless everyday experiences for consumers. We are driven and motivated by a philosophy that is innovation-led, sustainable and ultimately creates premium products,” said Mr Derek Sim, Marketing Director, LG Electronics Middle East & Africa. InnoFest 2018 served as a strategic platform to drive the message that, in 2018 the company will further accelerate its premium product strategy by enhancing overall brand image and focus on profitable growth with the roll out of premium and flagship model launches over the coming months across the MEA region. LG’s latest premium products highlight the true extent of LG’s innovation leadership and the company’s passion for consumer-centric insights that drive the evolution of life.
GREE to install 400 ton VRF All DC Inverter System in Chughtai Lab Head Office
GREE – a globally leading enterprise of air-conditioners has recently signed a Supply & installation project of 400 ton GREE VRF (ALL DC Inverter) system along with hygienic & fresh air system at Chughtai Lab Head Quarter, Lahore (the state-of-the-art tallest building at Jail Road). Chughtai Lab Head Quarter is a high-tech building which comprises of latest medical examination equipment, performing various kinds of new tests/examinations which were not currently present in Pakistan. GREE goes out-of-the-way to meet the expectations of its customers, whilst delivering excellence. GREE All DC Inverter VRF System is equipped with extremely high-efficient inverter compressors, and also has four exciting features, different from the traditional inverter air conditioners. This system has an excellent energy saving effect, reducing the electricity cost throughout the year. It also has a smarter network control, more reliable and precise operation which provides the users with the best air-conditioning experience. Must Read: Gree Air Conditioners Remind You To Check Your AC For Coming Summer The company has been consistently innovating new technologies to create the best-suited products, in accordance with the experts’ insights and the changing needs of the consumers. Gree HVAC division has completed many projects in Pakistan such as Coca Cola head office, Bahria Orchard Hospital, Hayat Hospital and Shalimar Hospital, DHA Raya Club.
Enviro Electronics brings the most powerful UPS Inverter
In order to provide a reliable solution to the load-shedding in the heat waves of summer, Enviro – a global brand of electronics has launched a new, economical and smart UPS Inverter E-1202-6l/e1200i which supports up to 5 Fans, 12 Energy savers or 24 LED bulbs. Enviro’s latest inverter is an exceptional UPS, having extraordinary built-in features. Unlike other UPS inverters in the market, this one shows the backup time left. Having a selectable AC input range between 90V-280V/170V-280V, this model also lets you select between Deep Cycle battery and a Car battery. The E-1202-6l/e1200i comes with an optional external solar charge controller, which lets the customers charge their batteries with the sunlight and ultimately runs efficiently for longer durations regardless of unremitting load shedding hours. The charging current can also be selected between 10/20A as per the customer’s requirements. This revolutionary UPS inverter by Enviro is also equipped with a USB charging port (i-charger), letting customers easily charge their phones during load shedding directly from Inverter. Being a part of JW SEZ (formerly Ruba SEZ), Enviro is a progressive global enterprise, with a vision to be acknowledged globally as a trustworthy market-leader with a status for excellence in performance. The ergonomically designed, easy-to-use products are tailor-made to meet the needs of the Pakistani households and suit the environment.
U-Crown a Premier Inverter AC for summer-Gree U-Crown Series
GREE most premium inverter air conditioner named as U-Crown Series is produced with the aim of providing a premium and reliable solution in the heat waves of hot summer. Customers can get this revolutionary 1.5 ton Inverter AC for Rs 119,000/-. Having a sleek built design and a Wi-Fi operating system, this air conditioner can be operated through a mobile app as well. The U-Crown Series is also equipped with a 2 stage compression system; which makes cooling more powerful. The 4 way air-outlet system allows the room to get completely chill from all angles. Filled with the R410A refrigerant, this inverter AC is both eco-friendly and energy efficient. Health filters are installed to ensure pure and healthy environment in rooms. These filters enhance efficiency and environment friendliness providing superior indoor air quality, making your home feelcleaner and fresher. Minimizing the pollution factor by plasma cold, charging electric ions which kill bacteria, whereby eliminating 99% of particles and microbes with an electro plasma filter. For people suffering with dust allergies, this is a plus. The U-Crown Series provides up to 60% energy saving, a low-voltage startup and auto-voltage adaptation from 150-260 volts. This series is truly a collection of exclusive and elegant AC inverters, which are the best choice for the summers. GREE being a global brand of electronics reflects technological excellence. In Pakistan, DWP Group is the official distributor of GREE that ensures nationwide availability of its products, along with prompt after-sales support, through an extensive network of outlets.
EcoStar advises to stay hydrated!
There is no wonder when it is said, water is heart of life. This is why a human being can no longer survive without water longer than a few days. As the summer season has just arrived every health practitioner and medical expert advises to keep bodies regularly hydrated. EcoStar being a responsible organization advises its consumers to stay hydrated during hot summers but make sure that water which you are drinking is clean and pure. Recently company has launched specially designed water dispensers which are available in market. EcoStar aims to provide healthy source of clean and cold water. Technology to promote good health –Water Dispensers EcoStar’s water-dispensers are very easy to use, with numerous features for convenience and safety. These products are aesthetically designed to blend in with the interior décor at any home or office. Dispenser’s refrigerant capacity is 16 Liters whereas one model without refrigerant is ideally built for domestic use if cabinet is not required. In built Overheat Protection, LED Indicators for Hot & Cold, Energy-Saving, silent operation and Eco-Friendly technology are few of innovative technologies introduces in these artful pieces. Promising a healthy and comfortable lifestyle for the consumers, EcoStar make sure to get them best quality products in affordable price.
Enviro Appliances Showcases its Products & Sponsors Cooking Competitions at Girls College
Enviro Appliances – a leading manufacturer of a diverse range of home appliances recently sponsored a Cooking Competition at Kinnaird College, Department of Food and Nutrition. The event was attended by more than 100 students, where 20 students from the department participated in the competition. The winners were presented with Enviro appliances as gifts. In order to facilitate the cooking competition all appliances, such as microwaves, food processors and blenders etc., to be used by the students were provided by Enviro. The students of Kinnaird College worked hard to show off their cookery skills during the day-long competition. Using the latest technology incorporated in Enviro products, students worked around all aspects of food preparation and presentation. Mr. Tauseef Zafar, Product Manager for Enviro Kitchen and Small Domestic Appliances (SDA) said “We have so many excellent young cooks in this country who are eager to learn, grow, and advance their careers, as well as cook on a national stage.” “This competition is a celebration of the younger generation of aspiring, talented chefs. By sponsoring such events Enviro is helping to train these chefs and in turn restaurants in Pakistan will raise their standards. I am proud of all of them and may the best chef win!” Enviro believes that students with a passion for cooking should be given an opportunity to showcase their talents, and is dedicated to sponsor more of these events in the future. Events were envisioned to support the Food, Nutrition and hospitality industry. Enviro is a progressive global enterprise, with a vision to be acknowledged globally as a trustworthy market-leader with a status for excellence in performance. The ergonomically designed, easy-to-use products are tailor-made to meet the needs of the Pakistani households and suit the environment
Pristine sound quality with EcoStar’s Sound Bar Systems
EcoStar is a nationwide brand of electronics which defines technological excellence in terms of its products. EcoStar recently launched its flagship Pristine Sound Bar Systems, having stylish sleek design and exceptional sound quality; truly letting customers experience the cinematic audio performance. EcoStar Sound Bars are an exceptional range of speakers systems and woofers, having sleek built design, tremendous sound quality and a top-quality bass; making your home a personal theatre, whereby giving you the cinema experience. So never miss a beat with EcoStar’s pristine sound quality systems. The SB-D600 is a USB/TF supported, 3.5mm AUX input and Bluetooth function, having full-function remote control system, whose power (RMS) is 50W+25W x2. The SB-D700 is a sound system with a 6.5′ subwoofer, equipped with a touch control system and is operated by Bluetooth, USB, and a 3.5mm AUX input. This speaker system also boasts HMRI ARC, Optical and Coaxial Input systems, whose power (RMS) is also 50W+25W x2. Price of SB-D700 & SB-D600 is Rs. 11990/- & 8,990/- respectively. EcoStar is a brand of electronics that reflects technological excellence. In Pakistan, DWP Group is the official distributor of EcoStar that ensures nationwide availability of its products, along with prompt after-sales support, through an extensive network of outlets.
Gree Features Shaniera Akram in its new TV Commercial
GREE – a globally leading brand of air-conditioning technology has introduced a new campaign of the G10 Inverter series, featuring Mr & Mrs Wasim Akram. This campaign sheds lights on the extremely energy-efficient G10 Inverter technology and its unique features, whereby living up to its tag-line ‘Chalta Jaye, Sath Nibhaye“. This is for the first time that Mrs Waseem Akram which is an Australian Born, named Shaniera Akram has arrived for any commercial in Pakistan. Mr & Mrs Waseem have endorsed Gree as the best of the best brand for air conditioners. The TVC is primarily focused on the highly energy-efficient smart-inverter Air conditioner – G10, which ensures the best cooling, even in low-voltage. The G10 Inverter AC’s are equipped with an Auto-Voltage Adaptation of 150 – 260 Volts, eliminating the threats of low-voltage fluctuation which damages the AC. It has an Energy Efficiency Ratio (EER) of 4.0, whereby consuming 60% less energy than the regular ACs. GREE has a wide range of Air conditioners, available in a range of attractive designs, colours and features, which are guaranteed to ensure the best performance. In Pakistan, DWP Group is the official distributor of GREE that ensures nationwide availability of its products.
GREE’s Summer 2017 Campaign with Waseem Akram as Brand Ambassador
GREE – the global number 1 leading enterprise of air-conditioners has launched its new ‘Summer 2017’ Campaign, with Waseem Akram as its brand ambassador. Gree goes out-of-the-way to meet the expectations of its customers, whilst delivering excellence. The renowned celebrity and Pakistan’s favorite cricket star – Waseem Akram is emphasizing on Gree’s outstanding position in the market, while appreciating its overall performance in the long run. All of Gree’s products are pioneered with the most innovative and advanced technology. GREE is a global brand of electronics that reflects technological excellence. Gree is currently rated as the no. 1 global air-conditioning enterprise; with 9 production bases, presence in 195 countries, and serving 300 million satisfied customers worldwide. Gree has employed more than 8,000 PhDs & engineers, operates 7 technological institutions, 52 research testing centers and 630 special purpose labs. In Pakistan, DWP Group is the official distributor of GREE that ensures nationwide availability of its products, along with prompt after-sales support, through an extensive network of outlets