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Pakistan, March 9, 2022

vivo, the global technology brand, signed Pakistan Cricket team’s captain, Babar Azam as the brand ambassador for their recently launched vivo V23 5G. The recently launched smartphone has left everyone, including Babar Azam, in awe for its spectacular camera and unique color changing design.

Babar Azam is one of the greatest players in the country, with a stellar track record and enormous potential as the country’s top T20I batsman and a role model for the youth. Babar Azam decided to share his career transformation journey with the audience as he talked about his childhood dream of becoming a cricketer, the challenges he faced along the way, and his transformation from a ball picker in 2007 to the World’s No. 1 Batsman today.

“Success doesn’t come overnight; it is a gradual process that requires a great deal of hard work, dedication and commitment. Since I was a child, I’ve wanted to become a cricketer. I began my cricket journey as a ball picker in the Pakistan vs. South Africa series in 2007. Despite all the difficulties and failures, I never gave up and today I am an important part of the Pakistan cricket team. My journey included multiple factors like struggle,sacrifices and hard work.”, said Babar Azam in a video posted by him on social media. He further invited people to join him in telling theirtransformation journey and post it using the hashtag #GorgeousTransformation and get a chance to be featured on vivo’s official account.

Many of Pakistan’s top cricketers, technology and fashion celebrities have also shared their transformation journey. Nida Rashid Dar andFatima Sana, the leading Pakistani cricketers, spoke about their professional journeys and their gorgeous transformations from cricket enthusiasts to international cricketers. Various leading fashion and technology influencers including Sarah Chaudhary, Syeda Urooj Fatima, Hoor Mahaveera, Dua Amjad Moina Shah and Ameer Dagha posted videos describing their professional and personal transformation journey. With this campaign by vivo, Pakistan’s most popular influencers and sportsmen are encouraging the youth with their gorgeous transformations into the country’s leading figures.

To join the campaign, use the hashtag #GorgeousTransformation while sharing yourtransformation journey and get a chance to befeatured on vivo’s official social media channels.

About vivo

vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company’s core values, which include Benfen*, design-driven value, user-orientation, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.

While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of 10 R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi’an, Taipei, Tokyo and San Diego, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up seven production bases (including brand-authorized manufacturing centers), across China, South- and Southeast Asia, and more regions, with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions and is loved by more than 400 million users worldwide.

*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.

Stay informed of latest vivo news at https://www.vivo.com/pk/about-vivo/news

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