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Samsung Electronics Co., Ltd. today announced how the company’s investment and leadership inAI, IoT, and 5G technologies will serve as the building blocks for its vision for Connected Living. The company also unveiled its future AI-powered roboticsplatforms, which can be used to manage activities of daily living, such as helping an aging population independently manage their health routine.

“2019 is Samsung Electronics 50th anniversary, and for the last five decades, we’vebeen committed to bringing meaningful innovations to consumers everywhere,” said HS Kim, President and CEO of Consumer Electronics Division, Samsung Electronics.“In 2019, we’re taking things to the next level, and leveraging our industry leadership to make our vision of Connected Living a reality.”

Accelerating the Intelligence of Things withIoT, 5G, and AI

Driving Samsung’s Connected Living philosophy is the Intelligence of Things – IoT, 5G, and AI working together across devices, to create seamless experiences. At its CES press conference in Las Vegas today, the company explained how its work in these core technologies is enabling innovation throughout its product portfolio.

Since unifying the SmartThings app and introducing the SmartThings Cloud, the SmartThings ecosystem has grown significantly.The number of registered SmartThings users has grown 220 percent and app installs have increased 61 percent.The number of partners participating in this ecosystem has also grown by 44 percent. Today, consumers can enjoy SmartThings experiences with devices from top global brands like Amazon, Google, Bose, Sylvania, and Plume.

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Samsung leveraged its telecommunications leadership to make major strides in bringing 5G connectivity to consumers. Samsung is the number one patent holder with ETSI[1], having registered more than 2,000 5G essential patents as of November 2018. And it is the world’s first company to receive FCC approval on its commercial 5G equipment.The company powered the commercialization of home and mobile 5G networks with major U.S. carriers and all three mobile carriers in Korea, with additional trials running in Europe and Asia. Samsung is also committed to putting the power of 5G in consumers’ hands, with a 5G smartphone coming in the first half of 2019.

Samsung believes that AI is most useful when it helps to simplify a complex world. To that end, the company established seven Global AI Centers, and is adopting unique technologies into its products and services. And to ensure that Samsung works with the best and the brightest in the field, Samsung NEXT and the Samsung Strategy and Innovation Center (SSIC) have invested in more than 20 AI-related startups over the last five years.

Bixby, Samsung’s Intelligence Platform, Expands

Bixby started as a smarter way to use your Galaxy phone. Today, it is evolving to become a scalable, open AI platform that will support more and more devices. The company announced that Bixby intelligence will be infused into its2019 QLED and premium TVs, and smart appliances like refrigerators, washers, as well as air conditioners, mobile devices, AI speakers and more. What’s more, Bixby is expanding to a new Digital Cockpit and robotics platforms.

Uber, Ticketmaster and others are using Bixby to make their services more intelligent. Today, Samsung announced that iHeartRadio joined as a new partner. And, Bixby will continue to grow as more partners, such as Google, join the ecosystem.

[1] European Telecommunication Standards Institute  

 Samsung also announced its core AI philosophy: Fairness, Accountability, and Transparency. As it works to advance AI technology, Samsung is committed to ensuring the algorithms it builds are inclusive, the protection of user information and privacy are top priorities, and it’s easy for consumers to understand what the company does with their data and how it is handled.

Next Level Experience of Samsung’s 2019 Portfolio

Samsung also introduceda lineup of new innovations, all of which streamline and simplify day-to-day tasks, and offer a more personalized and unique experience for each user, in a way that only Samsung can.


Samsung unveiled its 98” QLED 8K – it’s largest yet – adding to its 2019 lineup that features 65”, 75”, 82”, and 85” models. Embedded with the Quantum Processor 8K chip, the 2019 8K line delivers the best in QLED picture quality, design, smart features in more sizes than ever in stunning 8K resolution. Whether a viewer is watching content through a streaming service, set-top box, HDMI, USB or even mobile screen mirroring, Samsung’s proprietary AI-basedtechnology can recognize and upscale any content, regardless of the native resolution, to near pristine 8K quality. This is Samsung’s smartest and most powerful TV yet.

In 2019, Samsung Smart TVs offer more ways to search for content and more compatibility with connected devices than ever before. With an improved AI algorithm that leverages a user’s subscription services, favorite content, and TV viewing habits, the Universal Guide makes it easier for users to find the perfect show for them to watch. Users also have more options than ever to quickly and easily find and control their favorite content with just their voice by using new Bixby and the AI Remote as well as even more ways to control their Samsung TVs through Amazon Echo and Google Home.

In a move to deliver more entertainment options, value and open platform functionality to Samsung Smart TV users, Samsung announced it will offer iTunes Movies and TV Shows and Apple AirPlay 2 support on 2019 Samsung Smart TV models beginning this spring. Support on 2018 Samsung Smart TVs will be made available via a firmware update. In an industry first, a new iTunes Movies and TV Shows app will debut only on Samsung Smart TVs in more than 100 countries. AirPlay 2 support will be available on Samsung Smart TVs in 190 countries worldwide. 


Family Hub 2019 is more intuitive and intelligent than ever before. The new Family Board offers a completely redesigned screen experience, letting family members communicate and share memories in a creative space on the front of the fridge. Honored with a CES 2019 Innovation Award, Family Hub 2019with the new Bixby lets users interact in natural language to get answers to complicated questions, preset the oven, search for recipes, and even call an Uber. In addition,Bixby visually shows you information on the screen for a richer experience and displays an array of visual information. These new features will also be available via automatic update for most earlier Family Hub models.

Thenew front load washer, also a2019 CES Innovation Award winner, can finish a full load in just 30 minutes[2]with the SuperSpeedfeature.With Bixby,users canalso control its smart featureslikegetting recommendations for the best wash cycle, scheduling a cycle to be completed at a users’ preferred time, automatically connecting the dryer cycle when the washer is done, or monitoring usage to efficiently manage their laundry appliances.


Samsung revealed a line ofnew, innovative products that combine productivity and flexibility to help consumers get things done more conveniently. The redesigned Notebook 9 Pro is engineered for on-the-go modern professionals to help them reach their true creative potential, while theNotebook Odyssey gaming laptop,powered by the new high-end NVIDIA® GeForce RTX™ 20-series GPU,is ready for both work and play.Samsung Space Monitor leverages its sleek design and functionality to allow users to focus on what’s on the screen and not what’s around it. Its unique built-in space saving solution, a minimalist, fully-integrated clamp stand that grips to the desk, tilting back and forth to free up space for optimal user productivity. Beyond aesthetics, Samsung’s Space Monitor is a feature-rich, high-performance monitor. The 27-inch model offers QHD resolution for incredibly detailed, sharp images, while the 32-inch model presents content in 4K UHD.

[2]Based on using SuperSpeed on a Normal cycle with an 8lb load.  

Connected Driving:

Samsung also presented its latest development with HARMAN,showcasing its innovation in automotive technology. The Digital Cockpit 2019 offers an enhanced connected car experience focused on connectivity, personalization, and safety.

With the integration of Bixby’s connected car experience, drivers can remotely check how much gas they have before going on a long road trip or set the car temperature before heading out for the day. Using onboard cameras, the new Digital Cockpit recognizes specific drivers and passengers and sets up the car’s personal space accordingly – adjusting the display preferences, seat height, lighting, and queuing up favorite playlists. Passengers can even enjoypersonalized screens on the rear seats and connect to In-vehicle Samsung DeXto get work done on-the-go. The Digital Cockpit 2019 also providesasafer driving experience with the mirror replacement vision system and camera-based safety solutions.

All of this is possible thanks to Cellular-V2X technology that incorporates Samsung’s expertise in mobile network solutions with automotive technologies. With Samsung’s C-V2X, cars will be able to receive and analyze information that will make the driving experience safer and more enjoyable.

Device Solutions:

In order to power tomorrow’s AI technologies, Samsung emphasized that today’s AI infrastructure must evolve to handleintelligence at the edge. For this reason, the company is working to launch a comprehensive portfolio of solutions that will shape the future of intelligent devices.

Samsung’s mobile memory and AI-enabled processors, including the recently-announced Exynos Auto line, will allow for faster and more efficient on-device processing.At the same time, its advanced memory solutions will meet the rigorous demands of tomorrow’s datacenters and enterprises as they look to complete more complex AI tasks.

Robotics Platforms for the Future of AI

Samsung offered a peek into the future of Connected Living by demonstrating its latest developments in robotics platformsincluding the Samsung Bot Care, Samsung Bot Air, Samsung Bot Retail, and Samsung GEMS. Among the robotics platforms, Samsung gave a first public demonstration ofSamsung Bot Care, which helps consumers manage their daily health routines. With its advances in AI and robotics,the company is harnessing its best assets to make a positive impact on society and shape a better world.

For more information including photos and videos, please visit news.samsung.com. Samsung’s CES booth #15006 is on Level 1 of Central Hall in the Las Vegas Convention Center and will be open from January 8-11, 2019.

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