REDRETAIL (a venture of REDtone Group) has recently signed an agreement to enable mobile payment services at retail stores across Pakistan in partnership with Telenor Pakistan. Under the agreement, REDRETAIL will now offer mobile top-up integration with additional value-added features at Kiryana stores.

Pakistan’s retail and financial industry have grown leaps and bounds during the pandemic. Through this collaboration, consumers will have the ease to make mobile top-up related payments at their neighbourhood stores. This initiative is in line with the company’s aim of providing next generation financial services at Kiryana stores.

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Sharing her views on the agreement, Mahnoor Nadeem, Vice President, REDtone Group said, “REDRETAIL is on a mission to digitise the retail landscape and offer financial inclusion and digital services to communities across Pakistan. With over a million retail/kiryana stores across almost every corner of Pakistan; augmenting these existing channels and turning them into financial and telecommunication services hubs is how we can evolve and leapfrog as an enabled economy. We are excited to be working with Telenor Pakistan on this front.”

This agreement with Telenor Pakistanis a testament that REDRETAIL’s collaboration with a leading telecom and digital services provider of Pakistan will ensure top quality and seamless services via REDRETAIL’s product offerings. Recently the government has taken up several initiatives towards financial inclusion and this looks like a step in the right direction.