Edit Template

LG Electronics (LG) unveiled its latest lineup of premium living space solutions at InnoFest Middle East and Africa (MEA) 2019. Heldin the metropolitan city of Seoul, South Korea (April 9-11), the event gave partners, retailers and media from countries across the Middle East and Africa the opportunity to experience LG’s revolutionary technologies andlearn aboutthe key business strategies and priorities for the year ahead.

For 2019, LG has re-positioned its expansive product portfolio as an integrated service thatoffers premium solutions for enhanced living. Taking place at LG Science Park – the home of LG’sR&D initiatives – this year’s InnoFest MEA showcased the real-life benefits ofthe company’s latest innovations. The exhibition, which featured several ‘recreated’ living spaces,afforded visitors the chance to see flagship home appliance from the LG ThinQ, LG SIGNATURE and LG Objet lineups in action. With a strongemphasis ondesign and function, the company is bringing greater efficiency, convenience and enjoyment intoconsumers’ lives.

In the LG ThinQ zone, LG’s representative AI brand allowedguests to experience a connected, futuristic lifestyle enabled by diverse products that seamlessly integrate with the home.Meanwhile, the company’s premium design-focused brands, LG Objet and LG SIGNATURE,illustrated the superioralignment of style and practicality in separate, interactive displays.

Must Read: Easypaisa and Careem collaborate to offer ‘Top Up’ service for Mobile Wallet users

Emblematic of LG’s constant efforts to push the boundaries of technology and design, the game-changing LG SIGNATURE OLED TV R (model 65R9) proved a major attraction at InnoFest. The world’s first rollable TV, LG SIGNATURE OLED TV R received more than 70 awards and honors at this year’s CES alone, and serves as yet another reminder of the company’s strength in R&D and manufacturing techniques.

InnoFest MEA also saw an appearance by ‘big data’ specialist, Song Gil-young, who delivered a talk about how big data can be a powerful tool foruncovering new trends and establishing effective strategies. Attendees were also given the opportunity to tour LG’s state-of-the-art Changwon production facility.

“LG is deeply committed to giving consumers more choice and greater convenience, which is reflected in their wide range of innovative user-centricproducts,” said Mr. Mohamed Fouani of Fouani Nigeria Ltd, one of  Nigeria’slargest distributors of consumer electronics goods. “Designed to satisfy consumers’ diverse needs, LG’s lifestyle solutions make it easy for us to communicate their appeal.”

“As InnoFest has illustrated, we are constantly evolving our products and introducing new lineups that make consumers’ lives simpler,” said Mr. James Lee, president of LG Middle East and Africa region. “Through our ‘Open’strategy and partnerships with likeminded organizations, we will continue to provide localized solutions and reaffirm our status as a technology trailblazer.”

Explore Topics

Oppo Reno F 5G is the best

The Reno11 Series 5G, has captured the nation’s fascination since its launch

Most Popular

About Us

At TechShaker, we’re not just about regurgitating the latest tech buzz. We’re curators of cutting-edge information, offering a unique blend of business acumen, telecom trends, and gadget glamour. Our commitment to quality content sets us apart, ensuring that every piece is not just informative but also engaging and thought-provoking.

© 2024 Created with Tech Shaker