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LG Electronics (LG) innovations in AI technology and designhave earned the companyrecognition from the European Imaging and Sound Association (EISA). LG’s AI ThinQ-enabled products including LG OLED TV, LG SUPER UHD TV and LG XBOOM were honored for their high competitiveness in categories assessing premium picture quality, artificial intelligence performance and sound excellence.

The LG OLED TV AI ThinQ(model OLED65E8) was named the EISA PREMIUM OLED TV 2018-2019, marking this the seventh consecutive win for the company’s OLED technology. The TV was praised for its picture quality powered bythe α (Alpha) 9 processor, which provides true-to-life images with incredibly rich colors, sharpness and depth for more realism and its class-leading artificial intelligence functionality. The EISA jury also praisedtheDolby Atmos™ performanceand its front firing speakers whichproduce the mostimmersive audio-visual experience possible. The picture-on-glass design was also cited for perfectly blending into any environment.

In addition,the LG SUPER UHD TV AI ThinQ(model 65SK9500) was recognized as theEISA ARTIFICIAL INTELLIGENCE TV 2018-2019for producing the ultimate LCD TV picture through the combination of technologies including Nano Cell, Full-Array Local Dimming (FALD) and the α (Alpha) 7 processor, as well as LG’s AIThinQplatform and Google Assistant built in.With LG’s proprietary AI ThinQ, users can control the TV, connect easily to external devices,switch picture mode and search for content. The latest advanced voice assistant technology embedded in the TV is achieved by employing Natural Language Processing (NLP) to deliver intelligent voice-activated control and connectivity based on LG’s exclusive deep learning technology. And with the Google Assistant built in, LG’s AI TVs offer a streamlined experience that allows them to manage different tasks, find answers, or control smart home devices, serving as the center of the smart home.

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EISA also named LG’s premium AI speaker, the LG XBOOM AI ThinQ (model WK7),as its EISA ARTIFICIAL INTELLIGENCE LOUD SPEAKER 2018-2019 thanks to extraordinary sound quality combined with intelligence.The technical collaboration with Meridian, the British pioneer of high resolution audio, enables LG XBOOM AI ThinQ’s full audio performanceto be unleashed for high-fidelity sound, precise vocal definition and accurate bass. The LG XBOOM AI ThinQ’s High Resolution Audio is compatible with high quality lossless files, allowing it to faithfully recreate sounds originally recorded in the studio.

With Google Assistant integrated directly into the device for quick setup, LG XBOOM AI ThinQresponds to a user’s commands without the need for a remote control or smartphone like “Hey Google, what’s my schedule today?” As a hub, the speaker can control Google Assistant-enabled smart home devices as well as LG home appliances compatible with LG ThinQ.

The winner of theEISA SOUNDBAR 2018-2019award, model LG SK10Y, is animmersive soundbarwith 550W of powerful output and 5.1.2 channelsupport by harnessing the power of Dolby Atmos®to produce an immersive sound from all directions, including the ceiling.With Meridian technology, LG SK10Yboasts a high level of performanceto envelop listeners in rich, uncompromising sound and delivers extra clarity to speech and music.

The LG SK10Y is compatible with high-quality lossless audio files to perfectly recreate sound recorded in the studio and also offers a sound upconverting feature that boosts the quality of standard audio files to 24bit/192kHz to enhance subtle details and nuances of each track.This high resolutionsoundbaris aesthetically designed to fit under LG premium TVs. Moreover, the soundbar is compatible with other smart devices that support Chromecast and can stream songs or podcastssimply with the words, “OK Google”.

“LG is proud to be recognized by such renowned industry experts for its commitment to innovation in AI technologies,” said Brian Kwon, president of LG Home Entertainment Company. “LG has been and continues to be a key global player in AI,offering customers a new level of intelligence at home, aligned with ourmission to make their lives more convenient through the implementation of forward-thinking technology.”

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