Flava supports Gilgit-Baltistan Girls Football League to promote women in the region

Flava supports Gilgit-Baltistan Girls Football League to promote women in the region

Haleeb Foods, one of the leading food and beverages company of Pakistan partners with Gilgit-Baltistan Girls Football League 2019 under the banner of Flava – the most nutritious and delicious flavoured milk brand. Flava has always been on the forefront when it comes to promoting sports in Pakistan and the second consecutive partnership reflects the same.

Announcing a fully sponsored Higher Education Scholarship for the winner of the tournament, Sami Qahar Head of Marketing Haleeb Foods said “This partnership is deeply focused towards providing women a conducive environment to progression. Flava has a strong commitment towards making Pakistan a healthier nation and through this initiative we are supporting the girls realize their true potential.”

Gilgit-Baltistan Girls Football League is an initiative founded by two young and enthusiastic sisters Karishma and Sumaira Inayat in the year 2016.These girls represent everything Flava stands for – equality and empowerment and Flava takes pride in being their nutrition partner.

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This year, the GB-GFL 2019 tournament will take place in PassuHunza region. Due to a lack of opportunities available for these girls to participate in national or regional level games, this continued partnership aims to fulfil that gap. Not only will it empower women,it will also promote gender equality and challenge stereotypes. Going beyond, this arrangement will go a long way in the development of the underdeveloped areas as Haleeb Foods continues its quest to give back to the community.

Established in 1984, Haleeb Foods Ltd. is one of the pioneers of the dairy sector in Pakistan. With a strong emphasis on nutrition, health and well-being of its consumers, Haleeb Foods Ltd. uses world-class dairy processing methods. Our portfolio includes many of Pakistan’s favorite brands, comprising of a diverse portfolio of delicious and quality products ranging from milk to juices and pure ghee.

Haleeb Foods operates state-of-the-art dairy processing plants in BhaiPheru and Rahim Yar Khan and has a milk collection network of over 170 collection points. The company’s production processes are certified in accordance with stringent quality standards such as ISO 9001: 2008 Quality Management system, FSSC 22000:2005 Food Safety Certification system, ISO 14001:2015 Environment Management system, Halal Foods Management System and Pakistan Standards Quality Control Authority (PSQCA) licensing (Product certified).