● Powered by Qualcomm® Snapdragon™ 712, the most powerful chipset in the segment engineered to deliver on Power, Performance, Superior Camera and Gaming experience. ● Sports a Super AMOLED Dewdrop Full Screen and an in-display fingerprint technology with the fastest unlock speeds in the market. ● Available in Pearl White & Pearl Blue, realme XT will go on sale on November 01, 2019 with 8 + 128 GB variant for unbelievable PKR 54,999/-. realme, the fastest growing smartphone brand in Pakistan, fortified its leadership in the market by launching Pakistan’s first 64MP ultra high-resolution quad camera smartphone – realme XT. Realme XT is part of realme’s premium X series that has taken an ‘imaging leap’ to bring forth an ultimate quad camera experience for realme’s astute consumers. Espousing the brand ideology of ‘Dare to Leap’, realme XT pioneers the camera technology with highest resolution sensor of 64MP, ever seen on a smartphone. The quad camera realme XT features 4-in-1 intelligent pixel binning, f/1.8 large aperture, and 6P lens with superior light-gathering capability for flagship-level photography. Powered by the powerful 10nm octa-core Snapdragon 712 AIE processor with 2.3 GHz CPU, realme XT has a third generation AI Engine that accelerates AI computing. It also houses the Qualcomm® Adreno™ 616 GPU, giving users an outstanding performance, enhanced gaming and entertainment experience. The realme XT features a 3D glass hyperbola curve back design developed using Gorilla Glass 5 hot bending technology that gives the phone a fantastic eye-catching visual. It sports a Super AMOLED Dewdrop Full Screen high quality display, having 92.1% screen-to-body ratio. The realme XT boasts of latest in-display fingerprint technology – Goodix G3.0 fingerprint unlock solution – ensuring one of the fastest unlock speeds in the market. Realme XT will run on Android 9.0 ColorOS 6.0 operating system, augmented with a 4000mAh battery that supports 20W VOOC 3.0 Flash Charge that provides the fastest charging speeds. The realme XT will be available in two colours – Pearl White & Pearl Blue with 8+128GB variant priced at PKR 54,999/-. Must Read: UNESCO and Beaconhouse National University Partnership on Pakistan’s Creative Future The star feature of realme XT is its 64MP ultra high-resolution camera, which has the highest resolution sensor ever seen on a smartphone. The quad camera set-up can take 9216 × 6912, highly-detailed and super-crisp resolution photos via the Ultra 64MP mode. The quad camera also features an ultra-wide-angle lens, a macro lens and a portrait lens, as well as a 16MP AI front camera. The ultra-wide-angle camera packs a 119° field of view that’s up to 50% wider, along with realme’s DLDC engine that smartly corrects edge distortion. The macro lens enables users to discover the beauty of the micro world with a mere 4cm shooting distance to provide unmatched detail. To guarantee unparalleled camera experience, realme has also collaborated with eminent National Geographic photographer, Aaron Huey, who is also realme’s Chief Photography Director, to provide his expert views and advice on tuning the camera for capturing a variety of expanse like oceans, mountains, forests and city landscapes. Disrupting the market consistently with its remarkable product offerings, Harvey He, Marketing Director – realme Pakistan states, “We are elated to launch another segment first with realme XT, as Pakistan’s first 64MP Quad Camera Smartphone that will give an ultimate shooting experience, exciting and disrupting the market. Our ‘Dare to Leap’ philosophy has brought pioneering flagship experiences into more budget segments and realme XT is a testament to our philosophy, with its ultimate camera experience. Our latest product offerings, realme 5, realme 5 Pro and realme XT are the most premium quad camera smartphones in there price segment. And I am sure our 64MP Quad Camera realme XT, will lead the market and have the support and love of our realme fans.” In terms of software, all realme smartphones will get the new upgraded ColorOS 6.0, with a design upgrade, hotspot management function and will support Google AR Core functions. realme has also announced update roadmap for Android Q starting from Q1 in 2020. realme XT: Boosting speed and power Built on Qualcomm’s 10nm Snapdragon 712 processor, realme XT employs the Kryo eight-core architecture, clocking speeds up to 2.3GHz that leads to a 10% overall performance and 35% graphic performance improvement, compared with the previous generation. Furthermore, the 3.0 AI engine greatly enhances the efficiency in speech recognition, image processing and optimization. Coupled with the Qualcomm® Adreno™ 616 GPU, the realme XT guarantees real visual sense and more efficient and advanced 3D image rendering. The Snapdragon X15 modem it houses, helps download files faster and gives a significant boost to its Wi-Fi coverage capacity. The powerful engines – Hyperboost 2.0 and Game Boost 2.0 featuring Frame Boost and Touch Boost, will lower game latency by up to 73.7%. It performs real-time prediction of the phone’s status and efficiently allocates relevant resources, thus avoiding any possible lag. It significantly reduces the stutter and thus delivers better gaming experience to users. Additionally, the UFS 2.1 Flash Storage lets users load and play games smoothly and store all the game data into Game Space to enjoy a more immersive gaming experience. Further, the Do-Not-Disturb mode and semi-transparent pop-ups can help avoid any interruptions. realme XT: Light-Flowing Super AMOLED Dewdrop Full Screen Samsung high quality display Realme XT incorporates the element on 3D hot bending Gorilla Glass 5, making 6.4-inch FHD screen a fantastic and eye-catching visual design. Realme XT offers a more immersive viewing experience with a sharp and vivid Super AMOLED display offering more viewing clarity to users when it comes to watching videos and browsing pictures. The upgraded high-precision dispensing and COF packaging technology allow the phone to reach a 92.1% screen-to-body ratio. Its built-in night mode also provides great gaming and reading experience in low-light conditions. realme XT: Fastest fingerprint sensor realme XT comes with the latest Goodix 3.0 optical fingerprint sensor with multi-monitor identification system that can identify colors for a more secure unlocking experience. The latest solution doubles the sensitivity area, increases the signal intensity by 40%, and requires only
OPPO Redefines Creativity with the Launch of Reno 2 Series in Pakistan
Today, OPPO Pakistan launched the new Reno 2 Series at Faletti’s Hotel in Lahore. The Reno 2 and Reno 2 F models are the latest iteration of OPPO’s popular Reno series, coming packed with photography-enhancing features. The quad-camera setup includes 5x Hybrid Zoom allowing users to get far closer to a subject, ultra-clear night shots even under nearly-no-light condition on Ultra Dark Mode and super-stable video shooting on the go thanks to Ultra Steady Video. “Inheriting the already rich creative spirit of the Reno Series, this latest iteration presents our users with even more creative possibilities, empowering them to discover new perspectives,” said George Long, CEO OPPO Pakistan. “Its advanced camera technology performs superbly in a range of environments and scenarios, from vast landscapes to confined alleyways, or sun-kissed beaches to dim, moonless nights.” Advanced Camera Tech Unleashes User Creativity The Reno2 will come equipped with four cameras that provide a full focal length imaging system; offering a 5x Hybrid Zoom, Ultra-Wide-Angle lens and more. Three lenses of varying focal lengths work to create a unique 5x Hybrid Zoom effect from the ultra-wide-angle to telephoto, fusing image technology to ensure a smooth, seamless zoom transition. The Ultra-Wide-Angle lens feature provides an impressive 116° perspective, bringing out even more different images and photo themes. Must Read: Huawei Announces Q3 2019 Business Results With a 48MP primary lens equipped with Optical Image Stabilization, F1.7 aperture, and a 1/2-inch sensor along with Quad Bayer technology, Reno2 can achieve better performance in low light. The Reno2 Series’ Ultra-Dark Mode covers an entire range of different night scenes via a powerful NPU, and OPPO fine-tuned algorithms. Even if light levels measure below 1 lux, it elevates your photos beyond naked eye through hardware network-optimized AI noise reduction. Software dynamic exposure adjustments also secure optimal picture brightness allowing you to reveal objects in the night with the use of a built-in NPU speeding up picture processing. OPPO is paying more attention to Videography than before. OPPO’s industry-leading Ultra Steady Video Mode technology ups the stability of videos. It’s achieved through an IMU measuring device with a high sampling rate and a hull sensor, equipped with Electronic Image Stabilization and Optical Image Stabilization. These compensate users’ shaky shots more accurately, and together with a 60fps frame rate, enhance image stabilization, fluency, and overall image quality. User-centric design combines practicality with style The Reno2 is also equipped with a 6.5” AMOLED screen, 2400×1080 resolution, and a screen-to-body ratio of 93.1%, made from durable 6th Generation Corning® Gorilla® Glass. The Reno2 F features a slightly smaller 6.5’’ AMOLED screen, with 2340×1080 resolution, and a screen-to-body ratio of 91.1%, made from toughened 5th Generation Corning® Gorilla® Glass. The Reno2 comes with the improved Sunlight AMOLED Screen, which offers sufficient brightness even in bright outdoor environments while extending screen service life by 50% and reducing power consumption by 6%. The Reno2 comes with a Shark fin Pop-up Camera, which supports an ultra-clear backlit shots and all-new AI Beauty Mode while the Reno2 F features a 16MP pop-up front camera featuring an Atmosphere Light. The Reno2 series feature seamless, one-piece curved bodies, and with three-layer stripping technology, OPPO has achieved a glossier, multi-toned look that shows off different color shades from different angles. They feature rear cameras that remain hidden under the back cover, which itself is made from durable 5th Generation Corning® Gorilla® Glass. Cutting-edge hardware and software that delivers superb performance The Reno2 Series is powered by ColorOS 6.1, running on the latest version of Android Pie 9.0. It provides a brand-new visual experience, including wallpaper designs that better match the phone’s exterior design. This Reno2 series offers a complete gaming experience, with optimized features like Touch Boost 2.0, Frame Boost 2.0 and Game Space. Touch Boost 2.0 helps users avoid common pitfalls of running hardcore titles while Frame Boost 2.0 analyses the status of mobile performance so that frame rate and stability will be adjusted to prioritize a first-class gaming experience. Frame Boost 2.0 will also allocate resources to avoid the consumption of too much power and the heating of the phone. What’s more, Game Space collectively manages game apps to give users a distraction-free and more immersive gaming experience. Overall, the Reno2 Series has five-star gaming performance certification from TUV Rheinland, which tests the overall gaming performance of the phone from the screen, battery life, performance, and signal strength. Also, OPPO has been concentrating on video content to deliver a more immersive experience together with the Reno2’s series’ high quality screen, Dolby Atmos®, and Hi-Res Audio. The OPPO Reno2 series features fast and safe VOOC Flash Charge 3.0 technology. This uses a new VFC algorithm, significantly shortening the final 10% of charging time by doubling the trickle charging speed. VOOC Flash Charge 3.0 combines with the Reno2 series’ 4,000mAh (Typ) battery to provide users with a much longer-lasting battery. Sales Information The OPPO Reno2 in Luminous Black and Ocean Blue with 8GB RAM and 256GB ROM will be available on 26th October starting at Rs. 79,999 The OPPO Reno2 F in Lake Green and Sky White with 8GB RAM and 128GB ROM will be initially available on 26th October starting at Rs. 59,999 *Prices and availability may vary among different markets.
Realme leap to quad camera era, introduced its first quad camera smartphones realme 5 series in Pakistan
realme 5 is the first mobile device in Pakistan equipped with Qualcomm® Snapdragon™ 665 Mobile Platform, with elevated intelligence, amazing camera and strong power and performance, 13MP quad camera setup and a massive 5000 mAh battery, starting from Rs. 23,999/- realme 5 Pro is powered by Snapdragon 712 Mobile Platform, engineered to deliver on Power, Performance, Camera, Gaming plus more, and equipped with a 20W VOOC 3.0 Fast Charge, and a flagship IMX586 48MP quad camera setup with will be most affordable premium phone in the category, starting from Rs. 39,999/- Underscoring its “Dare to Leap” proposition in the market, realme, the fastest growing smartphone brand in Pakistan, today unveiled its first quad camera smartphones – realme 5 and realme 5 Pro, both equipped with Qualcomm Technologies’ mobile platforms, Qualcomm® Snapdragon™ 665 and 712 Mobile Platforms that provide users outstanding performance in their price segments. Both realme 5 and realme 5 Pro will feature a quad camera setup with ultra wide-angle lens, main camera, portrait lens and ultra macro lens. While the realme 5 is Pakistan’s first Snapdragon 665 based mobile device, based on 11nm, operating at a clock speed of 2.0GHz along with enhanced gaming performance and 3rd generation Qualcomm AI Engine; the realme 5 Pro is powered by Snapdragon 712 with CPU core upgraded to 2.3 GHz, a 3rd generation AI Engine that accelerates AI computing and the powerful Qualcomm® Adreno™ 616 GPU. The realme 5 series have also been equipped with fireproof protective separation and triple precautions to guarantee battery safety. Must Read: IT INDUSTRY TO QUOTE PRICES IN USD TO OVERCOME CURRENCY FLUCTUATION Set to disrupt the market fromOctober 4, 2019, realme 5 will be available in two new colors – Crystal Blue and Crystal Purple. Realme 5 features a 6.5-inch HD+ Mini-drop Full Screen display, which gives a larger field of view, provides excellent gaming, audio and video experience. With realme 5, the company has enhanced its diamond-cut design with holographic color and reflecting texture. It packs a brand-new image experience with an AI quad camera setup – 119° ultra wide-angle lens (8MP), main camera (12MP), portrait lens (2MP) and ultra macro lens (2MP), as well as an AI front camera (13MP). With a massive 5000 mAH battery for enjoying extra-long entertainment experience, realme 5 runs on Android 9.0 ColorOS 6.0 operating system and will be available in 3 variants – 3+64GB priced at PKR 23,999 will be available from October 4, 2019, 4+64GB priced at PKR 25,999will be available from October 5, 2019 in a Flash sale on daraz.pk and 4+128GB will be available in offline market at price point of PKR 31,999 from October 12, 2019. realme 5 offers best specifications amongst its competitor likeSamsung A30, Oppo A5(2020), Vivo S1 and Huawei Y9 prime. The realme 5 Pro comes in Crystal Green and Sparkling Blue colors, giving a power-packed performance with newly upgraded Snapdragon 712. The realme 5 Pro’s flagship quad camera setup with 119° ultra wide-angle lens (8MP), 48MP Sony IMX586 main camera, portrait lens (2MP) and ultra macro lens (2MP), along with a 16MP Sony IMX471 AI front Camera, provide unmatched image experience in the segment. The realme 5 Pro features a 6.3-inch FHD+ Dewdrop Full Screen, with new gradient holographic colors and reflecting textures, to achieve a richer layered visual effect. It will also come with a 20W VOOC 3.0 Fast Charge technology which will be provided in the box. The realme 5 Pro runs Android 9.0 ColorOS 6.0 operating system and will be available in 2 variants – 4+128GB priced at PKR 39,999 and 8+128GB priced at PKR 43,999 both variants will compete with Samsung A50, Oppo f11 Pro, Oppo A9 (2020) &Vivo v15 pro by October 8, 2019 in the offline market. Sharing his excitement to have launched a segment-first in Pakistan, Mr.Harvey He, Marketing Director – realme Pakistan, said, “We are thrilled to revolutionise the user experience by introducing realme 5, the first quad camera phone at under24K price segment and realme 5 Pro, the first 48MP quad camera phone in the market. As the fastest growing brand in Pakistan, we are always ‘Dare to Leap’ to disrupt the industry. We have equipped realme 5 series with the best-in-class processors, designs and camera experience to deliver unmatched user experience. Realme’s quad camera phones can be your full-function pocket cameras for many scenarios and you don’t even have to carry any DSLRs.” The realme 5 will be available for sale on daraz.pk from October 4, 2019 in a Flash sale offer. Whereas realme 5 pro will be available in the offline market by October 8, 2019 nationwide. The realme 5 series will have a next generation Crystal Design with new texture and style. This series uses a nano-mirror process, and achieves a final holographic, color-flowing effect on the cut texture after 133 times of fine grinding. Realme 5 will be available in two colours (Crystal Blue and Crystal Purple) and realme 5 Pro will also be available in two colours (Sparkling Blue and Crystal Green) which can resist minor accidents by integrating a water-proof design rarely seen in the segment. Since its entry into the Pakistani market less than 9 months ago, realme powered by Oppo, has already launched 5 products across different price segments from premium flagships to trendy mid-rangers, all designed particularly for the youth. They are also gearing up for the launch of their next products in the classic realme series in the coming months. realme is proving it has planned an even steeper growth trajectory than its parent company through a targeted focus on the youth.
TECNO joins hands with Airlink to expand its distribution network in Pakistan
Leading Smartphone giant, Tecno Mobile has appointed Airlink as its official distribution partner in Pakistan in an agreement signing ceremony held at the Avari Hotel, Lahore. With this alliance, TECNO is aiming to expand their reach to users in every city of Pakistan. TECNO chose AirLink based on their proven performance in the mobile distribution. AirLink Distributors have been consistently providing high service standards in the distribution network sector for decades. With more than 45 years of industry experience, the company has managed to spread its network of outlets all across Pakistan at rapid pace.The AirLink will import the smartphone Spark 4, upgraded version of Spark Go in Pakistan as its first unit. Besides with its previous distributors, United and Yellostone, now AirLink will also be an official distributor of TECNO smartphones all across Pakistan. Therefore, collaborating with the top distributor will lay foundation for a very bright future ahead. Must Read: Infinix Hot 8 Big 6.6”HD+ display brings an exceptional viewing experience to its users General Manager of TECNO Mobile Pakistan, Mr. Creek Ma, gave a key message on this agreement signing ceremony: “TECNO has already established its presence in Pakistan but with this new partnership, TECNO will achieve new milestones, including product availability all across Pakistan. We aim to enhance the buying experience of our customers by mitigating the chances of disappointment faced by our customers when they have difficulty in finding our phones offline.” The CEO of AirLink, Mr. Muzaffar Piracha, gave the following message: “We are pleased to be a part of this partnership as we believe that this will enable us to offer more to our valuable customers. We look forward to continue improving our services to fulfill the demand of customers across the country.” The appointment of AirLink as a distributor for TECNOsmartphones came at a very important time as TECNO is planning to aggressively expand their reach to all corners of the country. Through this new appointment of AirLink, it is inevitable that the availability of TECNO phones in the market all across Pakistan will be ensured.
The power phone built for the new work tribe: Samsung Galaxy Note 10 and 10+ launched in Pakistan
Samsung Electronics Co., Ltd. unveiled their latest Galaxy Note 10 and 10+ in Pakistan, a powerful device built for powerful users. Galaxy Note10 is engineered for the modern lifestyle, reflecting the need of users to make the most out of every moment. Combining impeccable camera, performance and productivity tools, with a sleek and slim design, and a dynamic AMOLED display, the Galaxy Note10 and Galaxy Note10+ offer users a smartphone experience that’s unparalleled. “Samsung is committed towards creating meaningful innovations for a better and new mobile experience for its consumers,” said Mr. Roy, MD, Samsung Electronics Pakistan speaking at the launch ceremony.“The Galaxy Note 10 and 10+ is built for new era of mobile productivity and for this we have made our devices extremely powerful, versatile and seamlessly connected. It is a smartphone that can do anything and is designed for people who want to do everything.” The launch ceremony was attended by influencers from all walks of life. Guests at the event got to experience the amazing new features Samsung has introduced with the launch of Galaxy Note 10 and 10+ in the form of exquisite experience zones. Galaxy Note10 is engineered for multidimensional users to bring their new ideas to life with powerful productivity, performance, design and creativity tools in the palm of their hands. • PURPOSEFUL DESIGN: Edge-to-edge, all-screen-design display with symmetrical camera cutout for a more immersive experience, every detail of the Galaxy Note10 was designed to offer the most top-notch user experience. Form and function; aesthetics and innovation, come together to allow users to pursue their passions. With an almost bezel-less dynamic AMOLED Infiniti-O display, intuitive UI, and gorgeous color choices, Galaxy Note10’s attention to detail has resulted in thecreation of a beautiful smartphonethat provides an even better experience. Must Read: New Nokia phones introduce class-defining experiences across segments • MULTI-FACETED PRODUCTIVITY: Galaxy Note10 is engineered for modern-day lifestyle, reflecting the need of users to make the most out of every moment. The redesigned S Pen, expanded Samsung DeX, and partner integrations with the likes of Microsoft, offer productivity solutions for users to accomplish more than ever, and that too, on the go! • INSPIRING CREATIVITY: For a world that communicates with photos and videos,and is fueled by creativity, Galaxy Note10 transforms the entire production process. Shoot with pro-grade video tools and edit them right from your palm, without any professional equipment. Snap amazing photos, record your screen, and chat with fun AR functions; with the all new Galaxy Note10, you can take creativity and self-expression to the next level. • UNPARALLELED PERFORMANCE: Galaxy Note10 is a powerful device built for power users—those who say yes to new opportunities and challenge themselves with new experiences. It’s built with the speed and connectivity that allows users to do more than ever, limited only by their imagination. A long-lasting battery, latest chip-set, 12 GBs of Ram and a powerful graphics processor,come together to allowyou to perform at your best. Available for the first time in multiple sizes, and with a choice of three prismatic hues, the newest additions to the Note family make it easy to find the perfect phone to suit your needs and style. Samsung Galaxy Note 10 and 10+ will be available in local markets from Sept. 1, 2019. For more information about the Galaxy Note 10 and 10+, visit http://www.samsungmobilepress.com, news.samsung.com/galaxy or www.samsung.com/galaxy. Galaxy Note10 and Note10+ Specifications Galaxy Note10 Galaxy Note10+ Display 6.3-inch FHD+ Dynamic AMOLED Infinity-O Display, 2280 x 1080 (401ppi) HDR10+ Certified 6.8-inch Quad HD+ Dynamic AMOLED Infinity-O Display 3040 × 1440 (498ppi) HDR10+ Certified Camera Rear: Triple Camera – Ultra Wide: 16MP F2.2 (123°) – Wide-angle: 12MP 2PD AF F1.5/F2.4 OIS (77°) – Telephoto: 12MP F2.1 OIS (45°) Front: 10MP 2PD AF F2.2 (80°) Rear: Quad Camera – Ultra Wide: 16MP F2.2 (123°) – Wide-angle: 12MP 2PD AF F1.5/F2.4 OIS (77°) – Telephoto: 12MP F2.1 OIS (45°) – DepthVision Camera: VGA Front: 10MP 2PD AF F2.2 (80°) Body 71.8 x 151.0 x 7.9mm, 168g (BLE S Pen: 5.8 × 4.35 × 105.08mm, 3.04g) 77.2 x 162.3 x 7.9mm, 196g (BLE S Pen: 5.8 × 4.35 × 105.08mm, 3.04g) * Galaxy Note10+ 5G mmWave model weighs 198g. AP – 7nm 64-bit Octa-core processor (Max. 2.7 GHz + 2.4 GHz + 1.9 GHz) – 7nm 64-bit Octa-core processor (Max. 2.8 GHz + 2.4 GHz + 1.7 GHz) * May differ by market and mobile operator. Memory – 8GB RAM with 256GB internal storage (LTE model only)- 12GB RAM with 256GB internal storage (5G model only) – 12GB RAM with 256GB internal storage – 12GB RAM with 512GB internal storage SIM Card LTE Dual SIM: one Nano SIM and one Nano SIM Dual SIM (Hybrid): one Nano SIM and one Nano SIM or one MicroSD slot (up to 1TB) 5G Single SIM: one Nano SIM Single SIM: one Nano SIM and one MicroSD slot (up to 1TB) Battery10 3,500mAh (typical) 4,300mAh (typical) OS Android 9.0 (Pie) Network LTE Enhanced 4×4 MIMO, Up to 7CA, LAA, LTE Cat.20 – Up to 2.0Gbps Download / Up to 150Mbps Upload 5G 5G Non Standalone (NSA), Sub6 / mmWave Connectivity Wi-Fi 802.11 a/ b/ g/ n/ ac/ ax (2.4/ 5GHz), VHT80 MU-MIMO, 1024QAM – Up to 1.2Gbps Download / Up to 1.2Gbps Upload Payment NFC, MST *May differ by market, mobile operator and service providers. Sensors Accelerometer, Barometer, Ultrasonic Fingerprint Sensor, Gyro Sensor, Geomagnetic Sensor, Hall Sensor, Proximity Sensor, RGB light sensor (BLE S Pen: 6-axis Sensor including Gyro Sensor and Acceleration Sensor) Authentication Lock Type: Pattern, PIN, Password Biometric Lock Types: Fingerprint sensor, Face recognition Audio Stereo speakers and earphones: Sound by AKG (In-box earphones: Type-C plug, hybrid canal type, 2way dynamic unit) Surround sound with Dolby Atmos technology (Dolby Digital, Dolby Digital Plus included) Audio Playback Format: MP3, M4A, 3GA, AAC, OGG, OGA, WAV, WMA, AMR, AWB, FLAC, MID, MIDI, XMF, MXMF, IMY, RTTTL, RTX, OTA, DSF, DFF, APE Video MP4, M4V, 3GP, 3G2, WMV, ASF, AVI, FLV, MKV, WEBM
Daraz collaborates with Facebook & Google to launch Private Traffic Solution for DarazMall Brands
Daraz, Pakistan’s leading online marketplace, launched Daraz Private Traffic – a first of its kind digital marketing program developed in collaboration with Facebook and Google – at the second annual DarazMall Summit. Over 400 leading brands attended the events which were held in Karachi and Lahore on the 22nd and 24th of July, respectively. As a frontrunner for innovation in Pakistan, Daraz focuses on the use of technology to not only enhance consumer experience but also to maximize the benefits derived by the seller community. Partnerships, past and present, with organizations like Facebook and Google have allowed Daraz to develop a comprehensive digital ecosystem that provides opportunities of growth for all brands, regardless of location or background. “Daraz Private Traffic is the direct result of months of dedication, planning and hard work with Facebook and Google and we are proud to be launching this program exclusively in Pakistan.”Dr. Jonathan Doerr, Co-CEO, Daraz. Must Read: The Sleek & Stylish Vivo S1 is Now Up for Pre-Orders in Pakistan Keynote speakers including Ali Khurshid, Client Partner | South Asia, Facebook and Juan Macias, Account Strategist CPG & Food and Beverage, Google highlighted how the Private Traffic Program has been specifically designed for brand partners to leverage Daraz’s advanced data science learnings and expertise along with digital marketing tools offered by Facebook and Google. This program has the potential to provide all brands with the necessary tools to develop customer engagement on social media, improve user experience and multiply sales. “With the introduction of tools like the Private Traffic Program, brands will see a greater return on their marketing investment by generating higher conversion rates. We are constantly developing new ways to improve seller and buyer interactions on the Daraz app; this program is a major step forward on that front.”Ehsan Saya, MD Daraz, Pakistan. Shayan Jaffer, Performance Marketing Manager, Reckitt Benckiser and Danial Akhtar, E-Commerce Manager, Nestle took to the stage to discuss their organizations personal experiences with the Private Traffic Program. Nestle experienced an E-Commerce growth of 239% while Reckitt Benckiser experienced a 3X rise in sales and views on their Daraz page. The DarazMall summit was concluded with an awards ceremony that highlighted different brand’s contributions to the E-Commerce ecosystem over the past year. Unilever was presented with the title of “Brand of the Year”.
Realme 3 where Power meets Style for the Youth of the Nation
Realme 3 comes with 3D Unibody Gradient Design in two variants: 3GB RAM + 32GB ROM and 4GB RAM + 64GB ROM at stirring price of Rs. 22999 /- and Rs. 28999 /- respectively. To celebrate the 5 million sales milestone, realme 3GB RAM + 32GB ROM and 4GB RAM + 64GB ROM is the perfect phone for the youth of today First in its segment to offer an f1.8 aperture and Nightscape mode at the same time to get significantly better image quality Realme is powered by Oppo, this means that it shares the same consumer centric philosophy. Besides that, the factory and brand offerings are also similar such as both brands share the same quality control methodologies, same after sales services and same network of service centres globally.LRealme, an emerging smartphone brand, launched realme 3, the most powerful phone for the budget segment today. The stylish device,powered by the AI master MediaTeKHelio P60 processor and comes with a 4230 mAh battery, giving you the longest battery life in this segment. Realme 3 is equipped with an upgraded 13MP + 2MP dual rear camera with Nightscape and Chroma Boost mode, which are the first in this category. This smartphone will be available in two variants, 3GB RAM + 32GB ROM and 4GB RAM + 64GB ROMwith 6.2-inch dewdrop full screen and triple SIM slots expandable up to 256GB. The device comes with 3 exquisite colours – Radiant Blue, Dynamic Black and Classic Black. Speaking at the launch, Mr Harvey, Marketing Director of realme Pakistansaid, “Our aim for the phone was to provide power from realme 1 and style from realme 2. With the combination of both, realme 3 was designed, to signify ‘Power meets Style’ at this affordable price range for our customers. We are looking forward to providing the best possible device to our consumers in the market.” The realme 3 comes with a massive 4230 mAh battery that allow users to enjoy the longest battery endurance in the category. The Screen Display Battery Optimization on the device can also extend the battery life by 5% to 10% respectively. The powerful Helio P60 adopts TSMC’s latest 12nm FinFET process, which boasts a 15% drop of power consumption compared with the previous 14nm process and can rival the 10nm chip in this regard. 3D Unibody Design with Gradient Colours In order to achieve a singular and seamless product experience and a good hand feeling, realme 3 has adopted a 3D Gradient Unibody Design. It has set the highest standard among realme series in terms of hands-on and visual experience. Through the uni-body process, Realme 3’s back cover and mid-frame was formed in a whole piece, bringing you a seamless design and a complete sense of grip. The gradient effects of this Dynamic Black are actually the overlap of two layers of black and blue ink. 8 spray guns were precisely controlled to conduct 3 rounds of spray processes. At the same time, the unibodieswere baked for 3 times after each spray process while pearl-like particles were added. For Radiant Blue color, one more silver reflective coating layer were added beneath the blue and green gradient layers. Realme 3 Dynamic Black can deliver wonderful gradient effects between blue and purple when being observed from different angles, while Radiant Blue delivers a stunning and reflecting effect. Cameras The device comes with a dual rear camera, a combination of a 13MP primary camera and a 2MP secondary camera with the primary camera’s single pixel size being 1.12um. The large f/1.8 aperture and 5P lenses combination are a big leap forward in resolution, tolerance, and colour presentation. Decked up with AI scenes recognition technology, it can recognize 16 independent scenes and 100 scene combinations to automatically select the best exposure strategy for better dynamic range and contrast ratio. Proper photographing modes are then matched and adjusted to present a better overall perception. The device also supports 90fps/720P slow-motion video-shooting to slow down the wonderful moments for more fun. Must Read: Khushhali Microfinance Bank goes live on Temenos Core Banking, FCM, Business Analytics and Digital Platform with NDCTech Pakistan Powerful Performance Realme 3 has been powered by MediaTek Helio P60 processor. The powerful Helio P60 adopts TSMC’s latest 12nm FinFET process, which boasts a 15% drop of power consumption compared with the previous 14nm process and can rival the 10nm chip in this regard. P60 comes with multi-threaded APU (AI Processing Unit), which includes multi-core processors and smart control logic processors. When combined with NeuroPilot and the brand new smart multi-thread scheduler, it can be two times more efficient in power consumption than GPU. It can achieve 280 GMAC per second in terms of computing processing capacity, making the processor the most powerful artificial processing terminal among its same level. Big Battery The device comes with a super long battery life with a 4230mAh high capacity battery that lasts even longer through optimization by smarter software. It is much superior to competitor models in the same price range in this regard. The long battery life allows users to heavily use the phone while running heavy apps and games. The Screen Battery Optimization mode provides the balance mode and strong mode for the user to select from, extending the battery life by 5% and 10% respectively. ColorOS 6.0 based on Android 9.0 Powered by the latest ColorOS 6.0 system, realme 3 adopts the borderless design philosophy and uses blank to replace dividing lines to decrease the sense of visual separation and deliver a purer interface. Realme has introduced three products in Pakistan so far. realme C1, realme 2 pro and realme 3. realme 3 is the prettiest power king and all-rounder under 30k offering superior performance and design which is even at par with many higher end models. The First sale run from Saturday, 20 April 2019. People can order it in two colours Radiant Blue and Dynamic Black an amazing price of PKR 21999 /-. The 4+64 GB variant is available nationwide offline
Samsung Pakistan Opens Premium Outlet at Lucky One Mall Karachi
As part of its efforts to provide its customers with access to the latest technology through high performing smartphones, TVs and mobile accessories, Samsung Pakistan, the world’s leader in electronic appliances, recently opened its premium outlet at Lucky One Mall in Karachi. Built over 3.6 million square feet with 10 floors, 200 stores, a parking space for over 3,000 cars and a maximum footfall of over 100,000 every day, Lucky One Mall has become the country’s best destinations for premium shopping and has thus emerged as the top choice for Samsung Pakistan for the opening of its outlet. Must Read: Mr. Adil Rashid Appointed CEO of Wateen Telecom Ltd The Samsung premium outlet will provide an entirely new buying experience for customers with exciting displays of its innovative smartphones and mobile accessories. It also aims to be the boldest retail expression of Samsung brand DNA with state-of-the-art gaming and photo booths, LFDs, music and wearable tables so as to allow customers to get a first-hand experience of Samsung’s efficient technology. The Samsung premium outlet also offers its customers with a premium service experience inside the outlet. With the opening of its new premium outlet, Samsung Pakistan hopes to cater to the needs of a much wider target market as well as offer a complete buyer journey from attraction right up to sales. The store has been designed to appeal to individuals who wish to remain ahead of the curve and gain access to efficient, high performing devices that allow them to get the most out of their viewing and overall technology experience.
Samsung Brings People Together With #ShareYourScreen
In continuation of the brand’s highly successful campaign, #DekhoMeriNazarSe, initiated last year to help bridge the social divide prevailing within Pakistani society, Samsung Pakistan has introduced yet another project, #ShareYourScreen, with an aim to create greater inclusivity and bring the nation together through the spirit and love for cricket. Samsung Pakistan, one of the world’s leading electronics brands, has always been a staunch advocate for the elimination of social biases and prejudices as well as integration across all classes. For this purpose, the company has promoted its latest movement, #ShareYourScreen, in an effort to bring Pakistanis together via nationwide cricket match screenings. People of all ages are being encouraged to view live screenings of all cricket matches at orphanages and old age/retirement homes, thereby expressing solidarity with those who live on the fringes of society and who have otherwise been forgotten. With popular hashtags such as #CricketForAll, the younger generation is also being brought onboard via social media platforms to reach out to needy and underprivileged groups and make them feel wanted and welcomed. Must Read: RECKITT BENCKISER COMMITS PKR 1BILLION TO SUPPORT GOVERNMENT’S CLEAN GREEN PAKISTAN MOVEMENT Through its #ShareYourScreen platform, Samsung Pakistan plans to build upon the foundations formed by the #DekhoMeriNazarSe campaign initiated last year and motivate a greater number of people to lend a helping hand to those in need. Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions
Samsung Launches Galaxy S10 | S10+ in Pakistan
As a way of celebrating a decade since the launch of the first Galaxy S, Samsung Electronics Pakistan, one of the leading electronics companies in the world, launched the Galaxy S10 | Galaxy S10+ at a press conference in Karachi today. The new revolutionary smartphones saw a record number of pre-orders since it’s unveiling in February and have also received extremely positive feedback. The Galaxy S10 line is engineered to meet the distinct needs of today’s smartphone market, so consumers can do more of what they love. Each device delivers a next-generation experience in the categories consumers care about the most: groundbreaking innovations in display, camera and performance.For consumers looking for a supercharged device, Galaxy S10+ promises to take every spec – from display, to camera, to performance – to the next level. The Galaxy S10 line offers consumers more choices and expects to set a new standard for smartphones. ROY CHANG Managing Director Samsung Electronics Pakistan & Afghanistan” Our vision is to be the leading innovator of new mobile experiences that enrich the lives of our customers. We believe that meaningful technology has the power to unleash the true human potential and that is exactly what our revolutionary S10|S10+ has the power to do”. Some of the features of the Galaxy S10 include Samsung’s best screen yet, the world’s first Dynamic AMOLED display. As the first HDR10+ certified smartphone, the display delivers vivid digital content combined with dynamic tone mapping which provides a wider range of color for a brilliant, more realistic picture. Galaxy S10’s Dynamic AMOLED display is also VDE-certified for vibrant bright colors[1] and extraordinarycontrast ratio for even deeper blacks and brighter whites.[2] Must Read: Zong 4G and SCO join hands for provision of telecommunication services in FATA, AJK and Gilgit-Baltistan Verified by Display Mate, consumers will be able to enjoy exceptionallyaccurate colors on their mobile device[3]– even in harsh sunlight. The Dynamic AMOLED display also reduces blue light through its TÜV Rheinland-certified Eye Comfort display[4] without compromising picture quality or adding a filter. The result of a groundbreaking engineering process, Galaxy S10’s unique Infinity-O Displaypacks an array of sensors and camera technology into a hole-in display – allowing customers to maximize their screen real estate without any distractions. The Galaxy S10’s Dynamic AMOLED display also includes the first-ever in-display Ultrasonic Fingerprint Scanner[5] that reads the 3D contours of its user’s physical thumbprint – not a 2D image of it – for improved anti-spoofing. With the world’s first FIDO Alliance Biometric Component certification, this next generation biometrics authentication offers vault-like security to keep the device safe. Pro-Grade Camera Building on Samsung’s camera leadership of Dual Pixel and Dual Aperture firsts, Galaxy S10 introduces new camera technology and advanced intelligence that makes it easy to take epic shots and videos: Ultra Wide Lens: A first for the S Series, Galaxy S10 offers an Ultra Wide Lens with a 123-degree field of view, like the human eye. Perfect for impressive landscape shots, big panoramas and even fitting the entire extended family into the photo. Super Steady & High-Quality Video Recording: Galaxy S10 offers Super Steady recording with digital stabilization technology which allows customers to capture a variety of moments. Both front and rear cameras can shoot in upto UHD quality, and in an industry first, the rear camera gives the customers the flexibility to record in HDR10+.[6] AI Camera: Galaxy S10 makes already smart features more accurate with a Neural Processing Unit (NPU) for pro-grade shots worth sharing without having to manually select any advanced camera settings. Scene Optimizer can now recognize and more accurately process additional scenes because of the NPU. And with Shot Suggestion, Galaxy S10 offers automatic composition recommendations. Intelligent Performance Features to Help You Get the Most Out of Your Phone Galaxy S10 is built with premium hardware and machine-learning-based software. From brand new power sharing capabilities to AI-powered performance enhancement and Intelligent Wi-Fi, Galaxy S10 is Samsung’s most intelligent device yet, from the inside out. Wireless PowerShare[7]: Samsung introduces Wireless Power Share on Galaxy S10, making it possible to easily charge Qi-certifiedsmartphones and even compatible wearable devices. In addition, Galaxy S10 is capable of charging itself and a second device simultaneously via Wireless PowerShare[8], while connected to a regular charger. Intelligent Performance: The new AI software on the Galaxy S10 automatically optimizes battery, CPU, RAM, and even device temperature based on how customers use their phone and continues to learn and get better over time. Leveraging AI-capabilities, Galaxy S10 also learns how they use their device in order to launch their most frequently used apps faster. Intelligent Wi-Fi: Galaxy S10 comes with Intelligent Wi-Fithat allows for an uninterrupted and safe connection by seamlessly switching between Wi-Fi and LTE, as well as showing alerts of potentially risky Wi-Fi connections. Galaxy S10 also supports the new Wi-Fi 6 standard, making it possible for better Wi-Fi performance when connected to a compatible router. Bixby Routines: On Galaxy S10, Bixby automates customers’ routines and provides personalized recommendations to make life easier. With pre-set and personalized routines, such asDriving and Before Bed routines, which are customized based on customers’ habits, Galaxy S10 makes things simpler by automatically reducing device touches and cutting steps out of the day.[9] Samsung Members Benefits: The new Galaxy S10 not only offers top of the line features to its customers but also offers exclusive benefits via the Samsung member’s app. S10|S10+ owners can avail a 25% discount on Swarovski crystal jewelry. S10|S10+ owners can avail a 20% discount on Careem rides. S10|S10+ owners can avail a discount of up to PKR 26,000 on selected Samsung Smart TV’s. S10|S10+ owners can get priority service at all service centers of Samsung’s authorized distributors across Pakistan. S10| S10+ customers will get 10GB mobile data free from Telenor Pakistan. Launch Bundle: Customers will get an exclusive bundle of a wireless charger and a 10,000 mAh battery pack on the purchase of the Galaxy S10|S10+ [1]According to Display Mate, peak luminance of up to 1200 nits. [2] Galaxy
Sanam Marvi enthralls audience at Imarat Sufi Night Gala
The executive members of Imarat Group enjoyed a sufi night gala last evening at Serena Hotel in Islamabad. Famous folk and sufi singer Sanam Marvi had the audiences sway to her soulful performance. Chairman Shafiq Akbar and President Maj. Gen. ® Muhammad Saad Khattak of Imarat Group of Companies greeted the executive members. The management of Imarat Group thanked the executive members for their trust and investment in various commercial projects. The executive members were updated on progress of current projects and given a first look into new projects by Imarat Group. Imarat membership cards were also revealed at the occasion. These membership cards entitle the executive members to exclusive incentives and discounts across a broad spectrum of top tier retail brands. Imarat membership cards will also open doors to exclusive discounts across Imarat Group’s projects. “Over nine million overseas Pakistanis remit forty billion US dollars annually. These remittances can exponentially grow with policies and regulations that promote ease of doing business in Pakistan,” said Chairman Imarat Group Shafiq Akbar. ”Imarat Group of Companies is committed to the realization of full investment potential of Pakistani property sector.” Must Read: PTCL Collaborates with Indus Resource Center in Sindh “Real estate is getting smarter every day. Graana.com is leading the integration of smart technology across concept, design, and construction and trading in Pakistani real estate market.” said Director Graana.com Farhan Javed. Imarat Sufi Night Gala is a first in a long lineup of investor roadshows by Imarat Group of Companies. The management of Imarat Group will keep its valued investors updated on progress of current projects and reveal new ones in times ahead. Imarat Group is an umbrella organization that is uplifting the design & construction, online real estate trading and professional brokerage service sectors of Pakistan. Imarat, Graana.com and Agency21 International are the group companies that are respectively leading Pakistani construction, online trading and trustworthy brokerage service sectors. Imarat Group of Companies is head quartered in Islamabad with over 400 employees and soon launching in all major cities across Pakistan.
Realme Fuses Power and Style with Official Launch in Pakistan
Realme, an emerging smartphone brand that specializes in providing high quality smartphones, today official launch in Pakistan market – the Realme 2 Pro and Realme C1. Designed with today’s youth in mind, Realme’s tagline, ‘Proud to Be Young’, is focused on revolutionizing the smartphone for the younger generation, combining top notch performances with contemporary style. Realme is fully dedicated to addressing the needs of the youth. The brand has already been breaking records since its launch earlier this year in India, Indonesia, Malaysia, Vietnam, Thailand and Philippines. Power meets Style “By embodying the spirit of ‘Proud to Be Young’, Realme provides an optimum combination of bold, innovative designs and a balanced integration between software and hardware. Realme represents the concept of ‘Power Meets Style’, or the amalgamation of fast performance and trendy designs, with remarkable prices,” said He Shunzhi, Marketing Head of Realme Pakistan. To showcase Realme’s philosophy – ‘Power meets Style’, Saud Ur Rehman, Product Manager of Realme Pakistan, introduced Realme 2 Pro and Realme C1 at the launch event together with KedarKondap, Vice President, Product Management of Qualcomm. With Qualcomm committed to create paths to a smarter, and more connected world, Qualcomm’s partnership with Realme is unsurprising. “We see the increasing power of the younger generation thus it only made sense to work with Realme. The brand, while young, has some deep insights about what the youth require from devices like a smartphone. We are indeed proud to be collaborating with such a foresighted brand to provide the best, affordable products for the target market,” Saud said. Sharp pull on both online and offline Raising the ante at the launch, Realme also annouced its collaboration with the leading e-commerce platform – Daraz in Pakistan. Realme’s ‘Flagship for Youth’, the Realme 2 Pro, will be sold exclusively on Daraz platforms. Faisal Malik, Commercial Director of Daraz said “Realme is another big name which has and is breaking through the walls in other parts of Asia. Soon it will be launched on Daraz Pakistan platform exclusively on amazing competitive prices. And it hopes to break all past records”. Must Read: Realme 2 Pro No Doubt It is Lavish Device The retail price of Realme 2 Pro (8GB RAM + 128GB ROM) is Rs. 46,999, and the retail price of Realme C1 (2GB RAM + 16GB ROM) isRs.18,999. As the ‘Entry-level King’, the Realme C1 will be sold exclusively within the time period from 9th Jan to 31st Jan on Daraz, the first sale of Realme C1 will be start at 8pm on 9th Jan with the special offer Rs.17,999. The first sale of Realme 2 Pro will be start at 8pm on 10th Jan with the special offer Rs 43,999. In order to elevate the user experience by providing Pakistani the chance to have a touch and feel of the products. Realme C1 will be available in more than 600 authorized stores across Pakistan from 31st Jan 2019. This is in line with Realme’s aim to provide smartphones that the youth need that helps them in their daily lives. Added convenience and special offer await Realme fans in Pakistan To further cater to the lifestyles of the Pakistani youth the collaboration between Zong and Realme has been announced at the event. Da Fu, Regional Director of Zong Pakistansaid “The deal we offer to consumers who purchase Realme will get 12GB data from Zong. This will allow individuals to get their hands on these fantastic smartphones with convenience, ease and speed in both devices and fast online surfing. ”
The Sooper Junoon Concert Makes History as The Most Iconic Live Act Ever Seen in Pakistan!
On 25th December 2018, Karachiites were treated to the most awaited concert of the year featuring Pakistan’s biggest Sufi rock band, Junoon. The event – which was organized by leading biscuit brand, Peek Freans Sooper to celebrate Pakistanis’ passion for their country on the birth anniversary of Quaid-e-Azam as well as to commemorate nearly 30 years of Junoon’s music – was declared a roaring success as it not only kept the audience singing along to the nostalgic tunes loud and proud, but also proved to be an awe inducing showcase of live effects and animation. Although there have been countless large-scale concerts throughout Pakistan’s history, a recent lull in the frequency of such events threatened to derail and completely submerge its live entertainment scene. The Sooper Junoon concert proved to be the impetus needed to jumpstart that trend once again. The event was a star-studded one with popular celebrities such as Wasim Akram, Zohaib Hassan along with an army of other celebrities and personalities in attendance. The much talked-about Ladies Only Pink Circle, which even Ali Azmat acknowledged on-stage as a first, was the crowning glory of the event while other enclosures were packed with people of all ages, all of whom had come together to see Junoon’s reunion after a long halt of 13 years. With a massive stage set for the Sufi-Rock Kings, the host for the evening, Faizan Haque, kick-started the event with Pakistan’s top DJ, Faisal Baig, whose Classic Rock music set helped build the mood for what was to come later. Following him were four brilliant opening acts, namely Lyari Underground, Khumaariyan, Tamasha and Sounds of Kolachi, every band making its own mark with the audience and leaving them yearning for more. Must Read: AlphaPro Highlights Promotion of Tourism Through Social Media With the appearance of each live act, the anticipation of the crowd for Junoon’s first live act in years grew, eventually getting to a point where it seemed like they just couldn’t take any more. However, once Junoon took to the stage, the evening took a turn from absolutely amazing to dream-like spectacular. With an incredible light show that was accompanied by L.E.D graphics and animations playing on three humongous screens which in their entirety spanned more than 200 feet in length, the audience was completely swept away by the entry. ” Wow! Look at all these people!” was the band’s first words on stage after 13 years when they saw the more than 10,000 in attendance. Junoon began with a tribute to the Father of the Nation before going on to perform iconic hits such as ‘Khudi’, ‘Sayoonee’, ‘Saaien’ and countless others. The band then came full circle with a beautiful tribute to Junaid Jamshed in the form of a heartwarming performance of ‘DilDil Pakistan’, thereby filling the atmosphere with great emotion and nostalgia. Perhaps the most memorable moment of the concert was when Salman and Ali veered away from the script to sit down on the stairs of the stage and do an impromptu performance of the legendary hit, ‘Wish You Were Here’; their way of paying tribute to global icons, Pink Floyd. From there they entered their classic hit ‘Chalay, ChalayThhaySaathSaath’. To everyone’s surprise, Ali didn’t sing the last line of the song, a rare display of emotion by the rock star, which pushed many in the audience to tears again. He turned away from the audience and said, “They ask that ‘oooh Ali what does this reunion mean to you…and I go, meh it’s the usual’, but – this reunion…”, and just left it at that, simultaneously echoing the feelings of everyone in attendance. Even with such a fantastic presentation of raw sentiment and emotion through the power of music and lyric, nothing could prepare the massive crowd for what was next in store. For the band’s last performance of the evening, Jazba Junoon, the audience was treated to what was, arguably, the longest and most brilliant firework show in recent history. The event concluded with the singing of the National Anthem with everyone gasping and cheering in awe as massive green fireworks appeared, just as they played the last note. The coincidence of the timing escaped no one. Maybe it was all planned to perfection. Goosebumps. It is no doubt that Peek Freans has, once again, exceeded expectations with the Sooper Junoon Concert and given the people of Karachi an evening where they were left both dazzled and awed by legends and newcomers alike. One hopes that EBM – the makers of Peek Freans – are able to come up with even greater initiatives for the future and thus make good on their promise of promoting all that is great about Pakistan.
LMKT and Microsoft launch AppFactory to empower Pakistani graduates with in-demand digital skills
Local technology company, LMKT, has joined forces with Microsoft to launch the first APPFactory (Apprenticeship Factory) in Pakistan, which will develop the digital skills, coding capabilities and employability of young ICT graduates. Forming part of its new LMKT SPARK programme, the AppFactory will recruit up to 30 apprentices every six months, and place them alongside senior software technicians to work on real-world industry projects. After graduating from the programme, apprentices will be able to fully design and implement modern software solutions, and have access to jobs through both LMKT and the Microsoft Partner Network. According to the Pakistan National Human Development Report 2017, the country currently has the largest generation of young people ever in its history.It is therefore imperative for Pakistan to invest in its youth now – through quality education, employment and engagement – to both enhance personal wellbeing and the country’s economic development. “As the world becomes increasingly digital, how employable you are, or how competitive your business is, strongly depends on your level of 21st century capabilities, such as coding and data analytics,” says Atif Rais Khan, CEO LMKT. “LMKT SPARK through the APPFactoryaims to develop these skills – enhancing youth employability, while also accelerating Pakistan’s digital transformation by promoting industry innovation, such as the development of eGovernance and agri-tech solutions.” Microsoft first developed the AppFactory model in 2013, and piloted it in Africa through its 4Afrika Initiative. After transitioning into a partner-driven franchise model, the AppFactory programme rapidly expanded into 11 African countries. Today, over 1,400 young apprentices have graduated from a network of 17 AppFactories – with 85% of these graduates securing jobs within three months of graduating. Others have started their own businesses. “The AppFactory is a tried and tested model that is successfully improving youth employability, and entrepreneurship, across a variety of industries,” says Amrote Abdella, Regional Director of the Microsoft 4Afrika Initiative. “Microsoft provides the blueprint and tools for the programme, but the programme itself is entirely run by local partners – who source and set projects in industries ranging from healthcare to transportation. Every industry is being touched and enhanced by technology, and the AppFactory is building a strongtalent pool for any organisation looking to digitally transform. We’re excited about this expansion into Pakistan with LMKT, which is a milestone in the development of the AppFactory.” In addition to developing digital skills, the LMKT SPARK initiativewill also serve as a local Research & Development (R&D) Lab for enterprises, entrepreneurs, small-to-medium enterprises and government. Must Read: VENTUREDIVE SCALES WITH ADDITIONS TO LEADERSHIP TEAM “Investing in human capital and R&D plays a substantial role in driving economic growth and competitiveness, by nurturing innovation, invention and knowledge,” addsLMKT’s Vice President of Information Resource Management, Meer Anwar. “This can go a long way in supporting Pakistan’s 2025 vision to become a top-performing economy, and further improve its ease of doing business ranking.”
OPPO Launched its Power Packed A7 in Pakistan
OPPO, the selfie expert and leader has launched its new product under the popular “A series”, the “A7”. The youth star sensation of Pakistan media industry and product brand ambassador of OPPO A7, Iqra Aziz graced the first sales activity event at Fortress Square Mall of Lahore. The lucky fans who bought the phone got the opportunity to click selfies with Iqra Aziz and got a signed phone from her. With powerful 4230mAh battery, premium design and beautiful water drop notch, A7 is now available in ‘Glaze Blue’ and ‘Glaring Gold’ colors all over Pakistan in an affordable price of PKR 39,999. Talking about the collaboration, CEO OPPO Pakistan, Mr. George Long said “It’s always a pleasure to see such overwhelming response by the public when it comes to choose OPPO as their Smartphone. We always associate ourselves with the youth and are really proud to collaborate with the heartthrob of millions of Youth, actress Iqra Aziz to be our product ambassador for OPPO A7 in Pakistan. We hope our fans would really love the OPPO A7, which comes with a bigger battery and is designed to bring convenience and color to our customer’s lives. We hope to continue to serve our customers and connect with the youth of Pakistan with our innovative products pushed by local collaborations.” Must Read: Samsung Galaxy A7 ‘Triple Camera Phone’ Bundle Promo OPPO previously collaborated with Iqra Aziz for its F5 selfie expert phone launch. The Star could be seen endorsing OPPO products and promoting OPPO A7 on her social media platforms. As a global brand OPPO always tends to adopt local trend and collaborating with local stars is one of them. The brand is really eager for further collaboration as such in near future as well. Iqra Aziz warmly participated in this activity and commented, “Today, phones have become our gateway to the world. Where ever I am, my phone keeps me connected. So, to me the concept of the Bigger Battery of the OPPO A7 is an idea which values connectivity by eradicating boundaries and distances. OPPO A7 is the perfect companion for me while travelling because it helps me stay connected with my loved ones and I can share my life with my followers”. The A7 itself is a phone with spectacular specifications in its price range. It will be housing a 4230 mAh battery to power a tall 6.2 inch HD+ display. For smooth and quality performance, OPPO A7 will be using Qualcomm Snapdragon 450 SOC. A7 will be the first phone in the A series to use a Waterdrop notch which was first seen in OPPO F9. With this tiny notch, users can enjoy a 88.4% screen-to-body ratio.
Samsung Galaxy A7 ‘Triple Camera Phone’ & J4+, J6+ Series Launched in Pakistan
Samsung the global leader in technology and electronics – recently launched its highly-anticipated A7, J4+ and J6+ series of mobile phones. Samsung has always put innovative technologies in the hands of consumers. The all new A and J series have surpassed industry expectations. The Galaxy A7 2018 will also be Samsungs first phone to come with a triple camera setup on its back. The triple camera (24MP-8MP-5MP) will be aligned vertically on the top left rear corner and will include a 24MP main sensor with f/1.7 which will improve the quality of the image by combining four pixels in one in low light conditions. The third lens will be an 8MP ultra-wide sensor in order to capture photos with 120 degrees field of view. Furthermore there is 128 GB of internal storage and an innovative side fingerprint scanner. A grand media ceremony was held at the Pearl Continental Hotel, Karachi where the President of Samsung Pakistan – Mr. Y.J. Kim was the chief-guest. In the A series, the phone launched was the Galaxy A7, and in the Galaxy J series, the phones launched were Galaxy J6+ and Galaxy J4+. The phones feature Samsung’s Infinity Display and have thin bezels at the top and bottom ends, due to the swapping of the physical home button with software powered in-display home button. Additionally, there is a new ‘Chat over Video’ feature that facilitates, chat over any video for an uninterrupted viewing experience. The devices will have a premium glass design and sport a 6-inch ‘infinity display’, octa-core processors. The J4+ features include a 13 MP Rear Camera and a 5 MP front camera with adjustable LED flash. While the J6+ has a dual rear camera 13MP+5MP. Both phones feature the innovative side fingerprint scanner. Must Read: LG Electronics Captures Attention of BTS Fansfrom Coast to Coast During BTS World Tour The president of Samsung Pakistan, Mr. Y.J. Kim stated that: “The Galaxy A & J series has always been our showcase for premium technology and industry-defining innovation. The phones are designed for a level of performance, power and intelligence that today’s power users want and need. Galaxy A & J fans are Samsung’s most loyal; we know they want it all, to get the most out of work and play, and this line up of phones can keep up with their busy lives. Samsung Pakistan is overjoyed in introducing these power-packed devices to its loyal consumer base in Pakistan, these exciting new device promise a whole new world of information and entertainment while multi-tasking, with powerful global connectivity, for consumers aspiring to excel in today’s highly competitive and fast-paced world. “
Greatly Anticipated Samsung Galaxy Note 9 launched in Pakistan
Samsung Electronics Co., Ltd. launched the latest addition to its premium Note series with Galaxy Note 9. The Note series has been recognized for including the company’s latest ground breaking innovations, and Galaxy Note 9 builds on this legacy with a premium smartphone that delivers the ultimate in performance; a new S Pen with connectivity for the first time ever; and Samsung’s most intelligent camera yet. This long-awaited Galaxy Note 9 redefines what you can do with a phone and inspires the users who ‘demand more’.The device shares much of it’s design with last year’s 6.1-inch Note 8 but features an enhanced Bluetooth stylus, as well as an advanced camera that takes crisper & sharper photos than the S9 released earlier this year.A 4,000 mAh ‘all day battery’ has been added – the largest ever on a flagship Galaxy phone – alongside a 6.4-inch edge-to-edge display. The camera uses AI to take better photos, and will warn users if it detects a blur in a photo allowing user to quickly retake pictures. The Note 9 features Dual Aperture technology, which Samsung introduced earlier this year on its Galaxy S9 range. This technology is capable of adjusting the camera lens to light in the same way as the human eye.However, it would seem the highlight upgrade this year is the S Pen, which will let users remotely control the phone’s camera to take the perfect selfie. Must Read: Live colorful with Galaxy J6 The Managing Director of Samsung Pakistan, Mr. Y.J. Kim stated that: “The Note has always been our showcase for premium technology and industry-defining innovation, and Galaxy Note 9 is no exception. It’s designed for a level of performance, power and intelligence that today’s power users want and need.Note fans are Samsung’s most loyal; we know they want it all, to get the most out of work and play, and Galaxy Note 9 is the only phone that can keep up with their busy lives. Samsung Pakistan is overjoyed in introducing this power-packed device to its loyal consumer base in Pakistan, this exciting new device promises a whole new world of information and entertainment while multi-tasking, with powerful global connectivity, for consumers aspiring to excel in today’s highly competitive and fast-paced world. It empowers and inspires users to do what can’t be done.” Samsung has also introduced official launch partners to provide exclusive benefits with the Galaxy Note 9. The popular transportation providing service, Careem, is giving 20% off on rides for Note 9 users. Swarovski – one of the leading producers of jewelry worldwide – is offering 25% off on products. Note 9 users can also avail a 30% discount on membership at the premium health and fitness club, Structure. Finally, Jazz is providing 6GB data for all Note 9 users on their network. Some of the fascinating features of the Note 9 include; a 6.4-inch Super AMOLED capacitive touch-screen display with 16M colors, Octa-core Exynos 9810 processor, Android 8.1 Oreo Operating System, 8GB RAM 512GB internal memory. The device boasts a powerful Dual 12MP camera at the back with OIS and a Wide-angle f/1.5-2.4, telephoto lens, along with an 8MP front-camera. All this and more is powered by a 4000 mAh battery.
UberPITCH broadens road to opportunity for startups
Uber, the global smartphone app that seamlessly connects riders to drivers, has announced launch of UberPITCH 2018, a nationwide competition to select a startup with the most compelling idea. This announcement was made at an event attended by Uber’s management, thought leaders from various industries and entrepreneurs. Powered by Ignite and in collaboration with the National Incubation Centres (NIC), UberPITCH will see selected startups guided by experienced trainers, as they have their ideas judged by investors and mentors during the course of the competition. “UberPITCH is our way of supporting young startups in the countries we operate in,” said Anthony le Roux, Regional General Manager of Middle East & Africa at Uber. “A thriving startup environment is representation of a youth ready to take the reigns of tomorrow. Uber, a startup itself, wants to share its global expertise and resources with young entrepreneurs around the world, so they too can make a positive difference.” As per the white paper on Digital Entrepreneurial Ecosystem in Pakistan, if development proceeds at its current pace, the digital entrepreneurial ecosystem is likely to become self-sustainable by 2025. Several factors will support this baseline scenario: a global trend toward digital entrepreneurship, demand for digital technologies to improve basic services such as healthcare in remote areas, availability of low-cost smartphones, and a support network for entrepreneurs in the biggest cities. Countries typically take five to 10 years to build a self-sustaining entrepreneurial ecosystem from scratch. Having taken its first steps in this direction in 2012, Pakistan could create a sustainable ecosystem by 2020 if it continues to put the necessary elements in place. Must Read: OPPO F9 lands in Pakistan powered by VOOC lash Charge & Gradient Color Design Speaking at the launch event, Safee Shah, GM Uber Pakistan said “Pakistan has a bright future ahead if the startup ecosystem continues to thrive and Uber wants to play a leading role in that domain with programs like UberPITCH.” Registrations for this year’s UberPITCH opened on August 17, 2018. Participants willing to take part need to complete an online application form before September 8, 2018. Uber will then announce the top 20 startups from Karachi, Lahore, Islamabad, Peshawar and Quetta, each, that will go on to the first round, called the PITCH camp. During this phase, mentors from both NICs and Uber will help the selected startups practise their business pitch. Once the startups graduate from the PITCH camp, they will be given the opportunity to present their startup idea to a panel of judges during the qualifier round. In the last round, successful startups from the qualifier round will get a chance to pitch their ideas to some of the biggest investors in the industry during an Uber trip. The winning startup stands a chance to showcase their business idea at ArabNet Digital Summit in Dubai, free of cost work space at one of the NICs for two months, mentorship hours with Uber team and Uber credits.
OPPO F9 lands in Pakistan powered by VOOC Flash Charge & Gradient Color Design
OPPO, The Selfie Expert, today announced the latest addition to its popular F-series – OPPO F9. With several breakthroughs such as an industry first 6.3 inch ‘Waterdrop Screen’ with VOOC Flash Charging that offers 2 hours of talk with just 5 minutes of charging and industry first gradient color design, the F9 has been designed to offer a unique experience and represent OPPO’s technologically advanced and innovative expertise. Price of F9 (4GB RAM + 64GB ROM) is Rs. 39,999 and F9 (6GB RAM + 64GB ROM) is Rs. 44,999 respectively. OPPO F9 will be available in gradient color combinations – Sunrise Red and Twilight Blue. It will go on sale from 1st September 2018 across country through offline stores. OPPO brought forward Pakistan’s recognized fashion label industry ‘Ali Xeeshan’ to bring technology and haute design together on one platform. He showcased his ensemble collection inspired by Gradient color of new F9. Queen of million hearts and super model Mawra Hocane who walked the ramp as a showstopper, said “I am glad to be at the OPPO F9 launch. Love the innovative technology of VOOC Flash Charge introduced by OPPO which is a great feature given how important it has become for us to have our phones charged at all times. Also find the gradient colors very appealing. I have chosen Sun Rise red because I think it makes a great style statement.” Furthermore, famous Pakistani celebrities graced the launch event held in Lahore with their presence where fans took memorable selfies and met their favorite personalities including Ayesha Omer, Muneeb Butt, Azfar Rehman, Sana Javed and Emaad Irfani. Must Read: PEACE Cable Initiating Landing Cooperation with Pakistan and Djibouti Commenting on this launch, Mr. George Long, CEO OPPO Pakistansaid, “Everything that you can see in the world around you presents itself to your eyes only as an arrangement of patches of different colors and OPPO brought this arrangement to technology to the next level in its new Gradient F9. The all new F9 with its VOOC Flash Charge and Waterdrop Screen is an innovative device. We believe that smart lives begin with small things.” At the launch, OPPO also announced a brand new TVC featuring the Brand Ambassadors – Deepika Padukone and Sidharth Malhotra. The TVC titled ‘5-Minute Charge, 2-Hour Talk’ revolves around a day in the life of two characters played by Deepika and Sidharth. It highlights OPPO F9 VOOC Flash Charging capability that enables a user to be connected to their loved ones even with a 5-minute charge on a low battery. Breakthrough Charging, Aesthetically Designed in Gradient OPPO found that the most common problem of Pakistanusers is battery life. Keeping these in mind, OPPO F9 comes with VOOC Flash Charge. This technology, independently developed by OPPO, applies low voltage charging technology and has a charging speed up to four times faster than general charging at 5V/1A. And if you’re in a hurry, a quick 5-minute charge is enough to maintain 2 hours of talk time. OPPO has two gradient color combinations – Sunrise Red and Twilight Blue.The color design aesthetics of the OPPO F9 reflects both OPPO’s design ideology and insights into what aesthetics appeals to young consumers around the globe. OPPO F9 25MP front-facing camera also does not disappoint. OPPO F9 can accurately collect 296 feature points for each subject, referencing them against its massive database of facial images, analyzing features before making enhancements, customized for each subject. The AI Beauty Technology 2.1 can provide users with up to 8 million different personalized beautification effects – now selfies are more attractive while keeping the natural look of each human subject intact.
XIAOMI ACHIEVES PARTNERSHIP WITH ITS SECOND DISTRIBUTOR IN PAKISTAN, STRENGTHENING ITS FOOTPRINT IN THE MARKET
As Xiaomi embarks on its second year in Pakistan, Xiaomi alongside Smart Link Technologies welcomes Airlink Communications as its second distributor. Airlink Communications partners with Xiaomi with commitment in enhancing its reach to a wider customer group in Pakistan. Xiaomi is looking forward to a greater success in Pakistan in collaboration with Airlink Communications. Xiaomi Achieves Global technology leader Xiaomi welcomes Airlink Communications as its second distributor in Pakistan. Well-known for its range of amazing products at honest prices, Xiaomi is committed to letting a wider customer group across the country enjoy a better life through innovative technology. Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. It offers a broad range of hardware products developed in-house or in collaboration with our ecosystem partners. Founded in 2010, Xiaomi’s CEO Lei Jun and other seven co-founders started the company based on the vision “innovation for everyone”. It has pioneered a unique business model, inspired by Internet thinking, that ensures the highest level of efficiency, so it can make its amazing products with cutting-edge technology and innovative services available at accessible and honest prices. Must Read: LG V35 ThinQ: A Faster, Smarter V Series Phone “The partnership between Xiaomi and Airlink Communications is a record-breaking milestone in Xiaomi’s journey to develop a strong relationship between the brand and its consumers,” said Mr. Tony Liang, Country Head Xiaomi. Airlink Communications is a well-established leading service provider with a strong international presence. It specializes in smartphone distribution and consumer electronics. “We believe in reaching out to both low-end and high-end consumers and always bringing them warranted products at the best possible prices. Airlink Communications strives to combine the latest technology with modern and innovative sales techniques to change not only how brands are marketed but also how they define themselves,” said Muzaffar H. Piracha, CEO of Airlink Communications. “Airlink Communications also aim at providing postsale services to cater to customer needs with utmost priority. These services would help nourish the relationship with our consumers,” he added. Ever since Xiaomi entered the Pakistan market, Smart Link Technologies have been the leading distributor of Xiaomi for more than a year. With Air Link on board, both distributors pledge to expand and strengthen Xiaomi’s footprint in Pakistan to let more Pakistani an people enjoy a better life through innovative technology. Xiaomi has been expanding its offline retail channels in Pakistan. So far, it has 11 Authorized Mi Stores across the country, bringing amazing products at honest prices through a rich lineup.
