Breakout, Pakistan’s fastest growing high street clothing brand has collaborated with Pink Ribbon the leading charity organization for the support of breast cancer patients in observance and support of breast cancer issue. October has been proclaimed as Breast Cancer Awareness month and Breakout is playing its role in helping the affected patients in this regard. The Pink Ribbon donation boxes have been placed at all Breakout stores nationwide throughout October in support of National Breast Cancer Awareness. These boxes helps in providing medical services for breast cancer and contribute to Pakistan’s first dedicated breast cancer hospital built by Pink Ribbon so that few people will suffer the horror of losing a mother, a sister, a wife or a daughter.
Mr. Imran Ghani, CEO of Breakout shared his thoughts on the occasion. He stated that “this is our social responsibility to pay back to the people. We always try to participate in such activities so we can play our role in society. Joining hands with Pink Ribbon is also one of our humble efforts.”
Breast cancer is by far the most common cancer in females in Pakistan, and this is one step closer to technological and medical advancements in the early detection and treatment of this nerve-racking disease.