Learning how to learn SEO, that is to say how to get a site listed in search engines and improve its positions in the results, is within everyone’s reach. On condition of adopting an operational approach and rigor in learning. The first difficulty in learning to do SEO is not to find sources. The web is a real breeding ground for articles, advice, blogs, sites … on SEO and its application. The difficulty will be to find the right information, objective, up to date, exhaustive and sufficiently representative to have a good idea of the subjects studied. Behind the resources you can find on the web, there are often financial, image or brand awareness goals. Thus the aim of the writers is often more financial than educational. But I think that in order to see good quality content on the web, you have to start teaching others the most objective methods, and the tools to make them feel it. That will be the purpose of this article, to educate you on the risks and limitations of unorganized learning, and to name a few reliable sources.
Distinguish SEO and paid referencing
In this article we will talk about natural referencing, but I also propose sources relating to paid referencing. The goal is to offer various sources to have a broad knowledge of SEO in general.
As you learn, I advise you to start learning SEO, or SEO, in order to acquire the basic fundamentals of search engine optimization. Because SEO, although different on certain points, also depends on the quality of your SEO work.
In addition, starting with SEO allows me to realize the value of having a marketing approach in the creation of unique content. It also makes it possible to take into account the role of social networks in order to be better prepared for the future.
Start with the book “Succeeding your web referencing” by Olivier Andrieu
I suggest you start with the book cited in the title. Olivier Andrieu is one of the first to be interested in the visibility of sites on the web. So he puts in this book all his experience and his know-how. The advantage of the book is its completeness and ease of understanding. This is the oldest book on SEO, and the latest version was in 2012. With this book, you will learn the basics and go on to read the details. This approach will allow you to be able to understand and analyze a situation, to gain your own experience.
A selection of blogs
At the same time and after having started with the book “Succeeding in your web referencing”, I advise you to read the articles of specialized bloggers. Not limiting yourself to just one source allows you to step back and have a better view of the subjects. Of course, if you are reading this article I encourage you to keep checking out the seo trends blog!
Sometimes blogging is part of a strategy, and their goal is to monetize or sell the services of a few people or a few companies. If you feel that the information is too influenced or lacks objectivity, your instinct will certainly be to change blogs. Also sometimes certain who may seem like the most read and the best referenced will not always meet your expectations. I encourage you to seek out and reach out to lesser-known bloggers, who do a respectable job of democratization and explanation.
Take a step back from personal experiences
That’s all ? No other books or other sites? Well the truth is no, because no resource can give you a miracle SEO technique. The only way to learn effectively is to practice. Content is the most important part of SEO. So start by creating this content, writing your texts in a blog or on social networks. For blogging use free platforms like Blogger, Over Blog, WordPress or Tumblr to get used to, test and find your style. Then evolve if you wish.
In SEO, we move forward with our personal experience. Hence the risk of thinking that hers is universal. You will read articles or comments about things that work for some, but remember that it doesn’t necessarily work for everyone. It generally depends on the macro and micro trends of each sector, that is to say the level of competition, the trend of a field …
To learn how to do SEO and evolve you have to be curious. It will take time, but not all of your time either. You don’t have to spend whole days reading dozens of articles a day. Also you can find other resources and search for reviews on the internet or by asking questions. In my opinion, after starting with the book originally presented, the best way to learn and improve is to practice and write.
Be careful, there is a trap. That of wanting to focus too much on the technical aspects of web development. These are two very different things, if you want to learn how to program sites, don’t read SEO. And do not also think that a good technical mastery will improve your SEO and your positioning. You can waste a lot of time straying from the real topic that interests you.
Doing SEO means creating content, text, learning to use social networks effectively, but before the first drafting step, think about structuring your approach, defining a marketing positioning, a course, which will already allow you to structure your Steps.