Said Mr.Yo Ozaki, Retail Head Sony while talking to the launch event of Sony Xperia in Pakistan. The event for the launch of famous Japanese brand Sony Experia's come back in Pakistan held on Saturday, 4th November 2017. The brand is back with its 7 smartphones ; Xperia L1, Xperia Xperia XA1, Xperia A1 Ultra, Xperia XA1 Plus, Xperia XZ, Xperia XZ1 & Xperia XZ Premium. The ceremony held at Pearl Continental Hotel Lahore was the outcome of the collaboration of Inovi Technologies and Sony. Inovi partners and dealers, technology bloggers and media professionals from across Pakistan attended the event.