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Search Engine Optimization Guide to Rank Better in 2020

Search Engine Optimization Guide to Rank Better in 2020
Search Engine Optimization Guide to Rank Better in 2020

Every year, there are advancements in Search Engine Optimization strategies. How companies like onlinemarketing.ae offer SEO services in UAE is becoming more challenging. So what is the winning strategy for 2020? If you want to succeed with ranking and beating your competition on search engines, then you need to do three things:

  1. Produce high-quality content
  2. Distribute content across the world wide web
  3. Muster the best site optimizations techniques

In order to excel, you need to excel in these three aspects and if you do, then you are in luck. Here are some actionable strategies to succeed with SEO services in UAE.

Intent Focused Content

There is a serious concern about content on websites and social media. Websites have to offer valuable intent focused content. Without this, you cannot expect good results in SEO. Users normally select one of the top five websites showing in the search results on Google’s first page. However, how does Google decide which websites to rank on the first page and in what order?

You may not know this but Google gauges a series of the website based on nearly 200 or more factors, and that too within 79000 seconds. It boils down to which website offers the most informative content that is relevant to the search query or keyword. If it matches the keywords, then it is an intent-focused content, and Google shows it among the top 20 results. The more relevant it is the more the chances of it ranking on the number one position.

So how can you achieve the most out of SEO services in UAE?

Know What You Are Selling

You need to be clear about what you are offering or selling. What was the purpose of creating your website? The purpose will govern the entire plan you have for selling online. The way you spread information and what your marketing strategies, will depend on your goals. You need to plan how you will engage and attend to your customers.

You need to ask yourself why it is important to create your content. Once you can clarify the purpose of your content, you will be able to decide the next step. How would you build a relationship with your website visitors and customers? How can you make them want to come back again?

Once you establish a relationship with them, it will decide your fate with the customers. You need to define your target audience. To sum it up, you need to define three things:

  • Why
  • Who
  • How

Once you have the answers to these three questions, you can know what type of website to use for your business. For example, if you sell numerous products online, you will have to target the right audience interested in your products. Then the website design will have to be an eCommerce site.

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Presentation matters. Therefore, you need to find the best way to make your content available to users to optimize conversions. Most business owners do not realize this and do not understand what they need to do.

Pick Keywords Wisely

You need to keep in mind that users explore all the possible search engines, like Google. However, they will choose anyone as their favorite search engine. You need to find the right phrases that people will use to search for your business. How will you know that you have found the right keywords?

The keywords you use will be related to what you offer. Most people use short vague, keywords that are two worded, for example, “eye makeup.” However, this will not help because there is a lot of competition for short-tail keywords. Instead, people should use medium or long-tail keywords and even phrases like “buy winter clothes online.” This will make your search query more specific and target people who are looking for what you are selling.

Another thing to consider is the high search volume. Ranking for such keywords is easier if they are low competition keywords. If competition is high, ranking can prove difficult.

You can use keyword research tools available. Some are free and some paid.

Create High-Quality Content

Yes, it is difficult for people to get good quality content that actually makes sense. This is why; you need to make sure that your content meets the high standards required. The good news is that the principles of content writing remain the same. Users need to have the best information and in a good flow. You will share high-quality content on social media.

How to get high-quality content

You have to do some thorough research and gather accurate and detailed information. Uses will always want detailed information. If you can provide this information then you have the upper hand.

Visually appealing content sells more. People find visual content appealing and impressive. You can use your visual representation to make a first and last impression.

Good website development for great user experience is important. You need to make sure that people visiting your content have a smooth experience. Help them stay hooked on a little longer and take the desired action you need. Once they are hooked, take the next step – call to action.

Website Audit

Websites can have errors that ruin a user’s experience. You need to get a website audit and iron out the issues to improve website performance. Some issues to fix will include:

  • Broken links
  • Broken redirects
  • Broken images
  • Server errors
  • Indexing issues
  • Missing meta tags
  • Crawling issues
  • Dead-end pages
  • Orphaned pages
  • Schema markup errors

You cannot keep track of all these 24/7 but you can use automated tools that make this easy. Examples of these tools include the Technical Audit Tool. It detects Meta tags, repeating content, missing information, and more. Broken links are bad, and using such tools make it easier to track them and redirect them. Tools like Yoast help with automatic sitemaps and it highlights weaknesses in content to optimize it.

With all these strategies, you are all set for the best SEO services in the UAE.