Daraz GyaraGyara (11.11), the world’s biggest sale, which has been generating excitement across the country, went live at 12am on November 11th. The 11.11 sale offers discounts worth Rs 50 crores and carries a strong entertainment element that is driving significant customer engagement. GyaraGyara goes beyond retail to offer shoppertainment – an experience that includes opportunities to win prizes, vouchers and bonuses through programs such as Mission 11.11, One Rupee Game, in-app games and Shake Shake.
Over 1.5 million customers have already participated in Mission 11.11, a new challenge introduced by Daraz that consists of a set of fun and easy daily tasks that customers have to complete in order to win prizes such as bonus in their Daraz Wallet and a trip to Turkey.
Daraz Wallet is the smartest way to pay on the app. Customers can enjoy exclusive bonuses, faster checkout and instant refunds in case they wish to return a product. During the 11.11 sale, Daraz is also offering 11% cashback on over 30,000 items purchased through the wallet in addition to Mega Deals available through the Daraz Wallet. In the lead up to the sale, more than a million customers had activated their wallets and over 2 million vouchers were collected.
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Event co-sponsors L’Oreal Pakistan, Unilever, Nokia, Nestle, Prince DFSK, Reckitt Benckiser, P&G and Vivo are sponsoring games on the Daraz app through which customers can win even more prizes. Daraz has partnered up with 8 leading digital payment partners – including HBL, Meezan Bank and EasyPaisa to offer customers up to an additional 25% off. Customers can also avail 15% cashback into their Daraz wallet when they load it using Easypaisa prior to 11.11 starting.
“We’re excited about GyaraGyara and the huge surge of activity we’ve already witnessed in the past few days as customers gear up for the biggest sale of the year. We are confident that for the second consecutive year, 11.11 will break records and disrupt the ecommerce landscape. With leading brands and banks as partners and most of our active seller base offering special deals for GyaraGyara, we are super excited for this event” said Ehsan Saya, MD Daraz Pakistan.
On November 8th, during the 2.5-hour live 11.11 special show – hosted in collaboration with Jeeto Pakistan – Daraz witnessed a 7x increase in traffic. The 11.11 special was a revolutionary show that allowed customers to interact with celebrities through the Daraz app, play games and win prizes worth Rs 2.5 crores.
Daraz has a very secure purchase protection policy through whichthe platform guarantees that customers, whether they are paying cash on delivery or opting to make a digital transaction, will be safeguarded from fraud. Customers are encouraged to visit the Daraz app frequently during the sale to make the most of it. In order to make the most of the sale, customers need to download the Daraz app and activate and load up their Daraz Wallets. Flash deals and mega deals are expected to run out fast and the Daraz Wallet will ensure customers are able to purchase the products they desire. The platform has promised that starting November 11th, everyone will get something from Daraz.