Dasani to Launch Innovation Challenge for Countering Plastic Pollution

Dasani, the purified bottled drinking water brand ofThe Coca-Cola Company will be launching a nationwide plastic recycling innovation competition, – “The Dasani Discovery Challenge” at the second annual technology conference 021Disrupt being organized by the The Nest I/O, the technology incubator and community hub of the Pakistan Software Houses Association (P@SHA) on November 10 and 11 in Karachi.The open competition will seek innovative, efficient, doable and cost-effective ideas to reduce and recycle plastic waste of all types, in line with the Company’s global commitment to work for a World Without Waste

The Dasani Discovery Challenge will invite participants to submit brilliant new ideas which are practically doable and highly effective to counter growing plastic pollution. Ideas submitted can focus on any area within the broader domain of plastic waste management, i.e. reduction in plastic use, collection of plastic waste, its sorting and recycling. The core focus of the challenge for the participants will be to showcase their innovative ideas highlighting, PET collection models and awareness creation strategies, PET sorting model; to sort Coca-Cola PET bottles out of the general plastic waste (shopping bags, wrappers, labels, food packaging etc) and PET recycling models for effective and efficient recycling

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Speaking about the activity, Rizwan U. Khan, General Manager of The Coca-Cola Company, Pakistan & Afghanistan Region said, “As a responsible corporate citizen, The Coca-Cola Company believes in taking the lead with a diverse array of interventions for environmental protection . To this end, the Company is actively partnering with local communities, NGOs, industry, the government, and with consumers, to also work together to try and ensure that packaging doesn’t end up where it doesn’t belong.”

In light of the global crisis of waste management The Coca-Cola Company launched its product packaging policy; ‘World Without Waste’ on January 19, 2018, where the Company will lead the industry in a bold, ambitious goal: to help bring back a bottle or can for every one we sell by 2030. The goal is to make recycling more accessible to achieve 100% collection and recycling by 2030, creating public awareness about what, how, and where to recycle, with continued focus on making our packaging 100% recyclable.

The innovation challenge will be announced and open for entries on November 11, 2018 on Day 2 of 021Disrupt by Coca-Cola and entries will close on December 11, 2018. Details of the challenge and entry process will be shared on www.coca-colajourney.com.pk. For further queries about the challenge, participants can email on cpakistanpac@coca-cola.com .

News Reporter