Samsung Introduces New Lifestyle TVs at Global Launch Event in Paris
New premium lineup of QLED TVs as well as The Frame showcased
Samsung Electronics today unveiled new details surrounding its premium line-up of QLED TVs and The Frame at a global TV launch event in Paris, further demonstrating Samsung’s leadership in defining the future of home entertainment with advanced cutting-edge technology.
“At Samsung, we strive to provide our customers with the most advanced technology to deliver unrivaled viewing experiences and cutting-edge designs that complement their everyday lives,” said HS Kim, President of Visual Display Business at Samsung Electronics. “With state-of-the-art style, smart features, and picture quality, our 2017 lineup is truly ushering in a new era for television.”
Samsung selected Paris, “the City of Lights,” to unveil the “TV of Light,” a name given to the QLED TV for its delivery of optimal brightness levels and stunning visual experience. The venue choice for the event at the Carrousel du Louvre also highlighted Samsung’s focus on the Lifestyle TV concept, represented by two works of arts, the Samsung QLED TV and The Frame.
The latest QLED TVs were designed with the consumer in mind and focus on addressing three key consumer paint points through the solutions known as Q Picture, Q Smart and Q Style. Samsung once again worked with Yves Behar, a renowned Swiss designer, to create the innovative TV, The Frame and offer consumers an elegant masterpiece that seamlessly blends into the interior of any home.
The newly-announced QLED TV takes quantum dot technology to the next level with advancements in light efficiency, stability and a wider color spectrum. With new metal quantum dots, the QLED TV addresses all the major aspects of picture quality, including viewing angle, color volume, brightness and bold contrast. The QLED TV can express accurate color and achieves a 100 percent color volume – the highest on the market today, earning accreditation by Verband Deutscher Elektrotechniker (VDE), one of Europe’s largest technical-scientific associations.
In addition, the QLED TV’s rich, deep black levels and bold contrast provide a consistent viewing experience regardless of a room’s lighting. The QLED TV’s advanced HDR 1500 functionality allows users to see every hidden detail as it was meant to be seen, with no loss or distortion of color.
Based on the new innovative technology, The Frame looks like a picture frame hanging on a wall when ‘Art Mode’ is on. Instead of fading to black like a conventional TV, the Lifestyle TV’s display transforms into a work of art, letting the users select custom-designed digital art pieces from The Frame. With more than 100 art pieces in multiple categories – including landscape, architecture, wildlife, action, drawing and more – to choose from, it is sure to please every design preference. Paired with the numerous options for art layouts and colors, as well as customizable accessory options including interchangeable bezels and an optional Studio Stand, it truly complements the user’s living space.
Furthermore, The Frame is outfitted with Samsung’s new Invisible Connection and No Gap Wall-mount, allowing users to hang it anywhere because it can blend seamlessly into any living space without unsightly cables or wires.