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Samsung Electronics Ushers In a New Era in Home Entertainment with QLED TV

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The QLED TV is world’s first television to reproduce 100 percent color volume thanks to new and advanced Quantum Dot technology

Samsung Electronics Middle East and North Africa (MENA), today announced its new QLED TV series – Q9, Q8, and Q7 – during the company’s 2017 product unveiling for the Middle East and North Africa Region, held at the Samsung MENA Forum in Singapore.

“We are thrilled to be ushering in the era of QLED in the Middle East and North Africa markets,” said Mustafa Sadick, Regional Senior Manager of Visual Display at Samsung Electronics Middle East & North Africa office. “Today, we are showcasing the most true-to-life picture on screen with the advent of QLED TV. We have listened to our customers and implemented new technologies and innovations that address their pain points when it comes to the viewing experience, while simultaneously redefining the fundamental value of TV.”

Samsung’s Best Picture Quality – Ever

With picture quality remaining a top priority for consumers around the world – especially as the average TV continues to increase in size, Samsung’s 2017 QLED TVs represent yet another leap forward.

The new lineup offers dramatically improved color performance, displaying DCI-P3 color space accurately and – in another world first for Samsung, QLED TVs are capable of reproducing 100 percent color volume. This means they can express all colors at any level of brightness – with even the subtlest differentiable at the QLED’s peak luminance – between 1,500 and 2,000 nits.

Color volume presents color that can be expressed at different levels of brightness. For example, a leaf can be perceived as different colors from yellowish green to turquoise, depending on brightness of the light. Samsung QLED TV display can capture even subtle differences in color pertaining to brightness. This kind of color detail cannot be easily depicted in the traditional 2D color space models.

This breakthrough is a result of Samsung’s adoption of a new metal Quantum Dot material – making it possible for the TV to express a significantly improved range of color with much greater detail compared to conventional TVs.

The new Quantum dots allow Samsung QLED TV to express deep blacks and rich detail regardless of how light or dark the scene is, or whether the content is being played in a brightly lit or darkened room. With its metal alloy Quantum Dottechnology, brightness no longer has to be compromised to boost color performance, which is also maintained regardless of how wide the viewing angle may be.

Committed to Solving Consumer Pain Points

Samsung also used today’s product unveiling to highlight new design features which resolve some of the most significant TV viewer pain points.

“Issues faced by consumers around the world, and in our region, such as cable clutter, thick wall mounts and a slew of devices sitting right under the TV will no longer be a pain point – our 2017 line up is focused on what’s important, the content on the screen, and not everything surrounding it,” Sadick added.

The improvements to design and usability in the QLED TV series include a single, transparent ‘Invisible Connection’ cable, through which all of the peripheral devices can be gathered and connected to the TV. This is in addition to the No Gap Wall Mount, which makes it quick and easy to affix the TV flush against the wall. Or, for those who prefer not to mount the TV, Samsung is offering two new stands designed to elevate and showcase the QLED TVs as beautiful home accessories all by themselves. Consumers can choose either the ‘Studio Stand’, which resembles an easel with a painting, or the sleek Gravity Stand’, which when attached to the TV, resembles a contemporary sculpture.

Tags : MENA Forum 2017Q7Q8Q9Samsung QLED
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